Tweak wording

config.yml

@@ -45,13 +45,13 @@ params:
     title: 'Yanir Seroussi &ndash; Data & AI Expert<sup>*</sup>'
     subtitle: |
       [Consulting for](/consult/)...
-      : startups and scaleups focused on positive-impact outcomes
+      : startups and scaleups focused on growing while making a positive impact
       
       [Experienced in](/about/)...
       : software engineering (15+ years; Computer Science BSc)<br>data science / engineering (10+ years; Artificial Intelligence PhD)
 
       [Posting about](/posts/)...
-      : data and artificial intelligence, and their role in helping our world thrive 
+      : data and artificial intelligence, and their role in helping humanity thrive
 
       <p class="footnote">
         * Warning: Beware of self-proclaimed experts on the internet. Do your own due diligence. 🐳️

content/posts/2024-01-19-new-decade-new-tagline-data-and-ai-for-impact/index.md

@@ -8,7 +8,7 @@ cover:
   relative: true
   image: data-and-ai-for-impact-logo.png
   alt: Logo of Yanir Seroussi's consulting services, depicting a wave and an up-and-to-the-right graph.
-summary: Shifting focus to 'Data & AI for Impact', with more nature-positive content, increased posting frequency, and deeper audience engagement.
+summary: Shifting focus to 'Data & AI for Impact', with more startup-related content, increased posting frequency, and deeper audience engagement.
 tags:
   - artificial intelligence
   - blogging
@@ -21,16 +21,14 @@ Exactly a decade ago, on 19th January 2014, I published my first post on this we
 
 While I've never abandoned my software engineering roots, the broadening of data science means that [many data scientists can no longer be assumed to possess solid engineering skills](https://yanirseroussi.com/2023/06/30/was-data-science-a-failure-mode-of-software-engineering/). Therefore, I changed the tagline last year to _Engineering Data Science & More_. However, this didn't feel quite right – some people now have an adverse reaction to any mention of data science, after negative experiences of failed projects.
 
-Recently, I switched the tagline to be both broader and narrower: _Data & AI for Nature_. However, upon reflection and given some feedback, I realised that the _Nature_ bit may be off-putting to some people who do impactful work in the space but have different motivations. Therefore, I decided to go with _Data & AI for Impact_.
+Recently, I switched the tagline to be both broader and narrower: _Data & AI for Nature_. However, upon reflection and given some feedback, I realised that the _Nature_ bit may be off-putting to some people who do impactful work in the space but have different motivations. Therefore, I decided to go with _Data & AI for Impact_ (for now...).
 
-What does this mean in terms of focus areas?
-* Still publish technical and high-level posts on Data & AI.
-* Aim to highlight positive-impact applications of Data & AI tech, especially in the climate and nature-positive space.
-
-More importantly, I'm aiming to revitalise my approach to publishing and audience engagement:
-* Produce content that's useful for those who find the tagline compelling – especially people working on startups and scaleups that are using Data & AI to make a positive impact on the biosphere and our shared environment.
+**More importantly, I'm planning to revitalise my approach to publishing and audience engagement:**
 * Post more frequently – aiming for weekly from February onwards.
 * Use the mailing list to email full posts, and as a two-way avenue for comments and conversations (as opposed to public comments, which are now closed).
+* Still publish both technical and high-level posts on Data & AI.
+* Produce content that's specifically useful for startups and scaleups that are early on their Data & AI journey.
+* Showcase positive-impact applications of Data & AI tech – especially by startups in the climate and nature-positive space.
 
 With more frequent posts, what I publish should be quicker to produce and consume. This means I may lean more heavily on showcasing other people's work – possibly through interviews. Other than that, here are some rough post ideas for the immediate future:
 * Series on a minimum viable data stack
@@ -43,7 +41,7 @@ With more frequent posts, what I publish should be quicker to produce and consum
 
 Historically, for each post I've published, about 5-10 ideas went unpublished. I hope that by aiming for shorter and lower-friction publishing, more posts will see the light of day.
 
-My long-term aims are to learn by publishing, apply my Data & AI skills towards more positive impact myself, and help others in the space. Rather than sinking into doom and gloom, I'd like to focus on positive applications of Data & AI tech that make our world better (in the spirit of publications like [Volts](https://www.volts.wtf/)).
+My long-term aims are to learn by publishing, apply my Data & AI skills towards more positive impact, and help others in the space. Rather than sinking into doom and gloom, I'd like to focus on positive applications of Data & AI tech that make our world better (in the spirit of publications like [Volts](https://www.volts.wtf/)).
 
 **Call to action:**
 * If this all sounds uninteresting to you, you're welcome to unsubscribe – no hard feelings.