Change 'nature' to 'impact'

config.yml

@@ -4,7 +4,7 @@ enableGitInfo: true
 languageCode: en-au
 paginate: 10000
 theme: papermod
-title: Yanir Seroussi | Data & AI for Nature
+title: Yanir Seroussi | Data & AI for Impact
 
 markup:
   goldmark:
@@ -35,7 +35,7 @@ params:
   cover:
     hiddenInList: true
   description: |
-    Human-generated words on data and artificial intelligence, with a focus on nature-positive applications.
+    Using advancements in data and artificial intelligence tech to make a positive impact on our world.
   disableScrollToTop: true
   editPost:
     disabled: true
@@ -45,13 +45,13 @@ params:
     title: 'Yanir Seroussi &ndash; Data & AI Expert<sup>*</sup>'
     subtitle: |
       [Consulting for](/consult/)...
-      : startups and scaleups focused on nature-positive outcomes
+      : startups and scaleups focused on positive-impact outcomes
       
       [Experienced in](/about/)...
       : software engineering (15+ years; Computer Science BSc)<br>data science / engineering (10+ years; Artificial Intelligence PhD)
 
       [Posting about](/posts/)...
-      : data and artificial intelligence, and their role in helping nature thrive 
+      : data and artificial intelligence, and their role in helping our world thrive 
 
       <p class="footnote">
         * Warning: Beware of self-proclaimed experts on the internet. Do your own due diligence. 🐳️

content/consult/index.md

@@ -5,8 +5,8 @@ type: page
 cover:
   image: /consulting-logo.webp
   alt: Logo of Yanir Seroussi's consulting services, depicting a wave and an up-and-to-the-right graph.
-  caption: Helping nature-positive startups and scaleups grow faster.
-summary: Yanir Seroussi's Data & AI consulting services, mostly targeting startups and scaleups focused on nature-positive outcomes.
+  caption: Helping positive-impact startups and scaleups grow faster.
+summary: Yanir Seroussi's Data & AI consulting services, mostly targeting startups and scaleups focused on positive-impact outcomes.
 comments: false
 editPost:
   disabled: true

content/posts/2024-01-19-new-decade-new-tagline-data-and-ai-for-nature/index.md → content/posts/2024-01-19-new-decade-new-tagline-data-and-ai-for-impact/index.md

@@ -1,14 +1,14 @@
 ---
-title: 'New decade, new tagline: Data & AI for Nature'
+title: 'New decade, new tagline: Data & AI for Impact'
 author: Yanir Seroussi
 type: post
 date: 2024-01-19T00:00:00+00:00
-url: /2024/01/19/new-decade-new-tagline-data-and-ai-for-nature/
+url: /2024/01/19/new-decade-new-tagline-data-and-ai-for-impact/
 cover:
   relative: true
-  image: data-and-ai-for-nature-logo.png
+  image: data-and-ai-for-impact-logo.png
   alt: Logo of Yanir Seroussi's consulting services, depicting a wave and an up-and-to-the-right graph.
-summary: Shifting focus to 'Data & AI for Nature', with more nature-positive content, increased posting frequency, and deeper audience engagement.
+summary: Shifting focus to 'Data & AI for Impact', with more nature-positive content, increased posting frequency, and deeper audience engagement.
 tags:
   - artificial intelligence
   - blogging
@@ -21,14 +21,14 @@ Exactly a decade ago, on 19th January 2014, I published my first post on this we
 
 While I've never abandoned my software engineering roots, the broadening of data science means that [many data scientists can no longer be assumed to possess solid engineering skills](https://yanirseroussi.com/2023/06/30/was-data-science-a-failure-mode-of-software-engineering/). Therefore, I changed the tagline last year to _Engineering Data Science & More_. However, this didn't feel quite right – some people now have an adverse reaction to any mention of data science, after negative experiences of failed projects.
 
-Recently, **I switched the tagline to be both broader and narrower: _Data & AI for Nature_.** With this change, **I'm also aiming to revitalise my approach to publishing and audience engagement.**
+Recently, I switched the tagline to be both broader and narrower: _Data & AI for Nature_. However, upon reflection and given some feedback, I realised that the _Nature_ bit may be off-putting to some people who do impactful work in the space but have different motivations. Therefore, I decided to go with _Data & AI for Impact_.
 
 What does this mean in terms of focus areas?
 * Still publish technical and high-level posts on Data & AI.
-* Aim to highlight nature-positive applications of Data & AI tech.
+* Aim to highlight positive-impact applications of Data & AI tech, especially in the climate and nature-positive space.
 
-More importantly, I'd like to improve some things around posting and engagement:
-* Produce content that's useful for those who find the tagline compelling – especially people working on startups and scaleups that are using Data & AI to make a positive impact on nature (i.e., the biosphere and our shared environment).
+More importantly, I'm aiming to revitalise my approach to publishing and audience engagement:
+* Produce content that's useful for those who find the tagline compelling – especially people working on startups and scaleups that are using Data & AI to make a positive impact on the biosphere and our shared environment.
 * Post more frequently – aiming for weekly from February onwards.
 * Use the mailing list to email full posts, and as a two-way avenue for comments and conversations (as opposed to public comments, which are now closed).
 
@@ -37,14 +37,13 @@ With more frequent posts, what I publish should be quicker to produce and consum
 * Best practices and opinions on a startup's first data hire
 * Answering questions people ask on the future of data science
 * My experience as a Data Tech Lead with Work on Climate
-* Nature isn't only Green: De-politicising nature positivity
 * Use cases for ChatGPT and other LLMs
 * Catching up on different aspects of LLMs / AI tech
 * Opportunities for Data & AI professionals in the energy transition
 
 Historically, for each post I've published, about 5-10 ideas went unpublished. I hope that by aiming for shorter and lower-friction publishing, more posts will see the light of day.
 
-My long-term aims are to learn by publishing, do more nature-positive Data & AI work myself, and help others in the space. Rather than sinking into doom and gloom, I'd like to focus on positive applications of Data & AI tech that make our world better (in the spirit of publications like [Volts](https://www.volts.wtf/)).
+My long-term aims are to learn by publishing, apply my Data & AI skills towards more positive impact myself, and help others in the space. Rather than sinking into doom and gloom, I'd like to focus on positive applications of Data & AI tech that make our world better (in the spirit of publications like [Volts](https://www.volts.wtf/)).
 
 **Call to action:**
 * If this all sounds uninteresting to you, you're welcome to unsubscribe – no hard feelings.

static/fractional-chief-data-officer/index.html

@@ -168,20 +168,20 @@ <h3>Q: Who are you? <a href="#/8" title="back to FAQ index">⤺</a></h3>
             solutions that focused on increasing profits from the company's flagship product: WordPress.com.
           </p>
           <p class="small">
-            In recent years, I've switched my full-time focus to nature-positive work, especially around climate and
-            biodiversity.
+            In recent years, I've switched my full-time focus to work I consider to have a net-positive impact,
+            especially around climate and biodiversity.
             This has included hands-on Data &amp; AI leadership work with Orkestra (a renewable energy startup), as well
             as with the Work on Climate and Reef Life Survey nonprofits.
           </p>
           <p class="small">
-            The Fractional CDO offering is a way for me to help multiple nature-positive startups achieve their goals
+            The Fractional CDO offering is a way for me to help multiple positive-impact startups achieve their goals
             faster.
           </p>
         </section>
         <section>
           <h3>Q: Who are your ideal clients? <a href="#/8" title="back to FAQ index">⤺</a></h3>
           <p>
-            A: Funded Australian nature-positive startups that don't have their own CDO.
+            A: Funded Australian positive-impact startups that don't have their own CDO.
           </p>
           <p>
             If you don't quite fit my ideal client rubric, e.g., if you're not in Australia or if you run a non-profit,