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"></head><body class=list id=top><script>localStorage.getItem("pref-theme")==="dark"?document.body.classList.add("dark"):localStorage.getItem("pref-theme")==="light"?document.body.classList.remove("dark"):window.matchMedia("(prefers-color-scheme: dark)").matches&&document.body.classList.add("dark")</script><header class=header><nav class=nav><div class=logo><a href=https://yanirseroussi.com/ accesskey=h title="Yanir Seroussi | Engineering Data Science & More (Alt + H)">Yanir Seroussi | Engineering Data Science & More</a><div class=logo-switches><button id=theme-toggle accesskey=t title="(Alt + T)"><svg id="moon" xmlns="http://www.w3.org/2000/svg" width="24" height="18" viewBox="0 0 24 24" fill="none" stroke="currentcolor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><path d="M21 12.79A9 9 0 1111.21 3 7 7 0 0021 12.79z"/></svg><svg id="sun" xmlns="http://www.w3.org/2000/svg" width="24" height="18" viewBox="0 0 24 24" fill="none" stroke="currentcolor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="12" r="5"/><line x1="12" y1="1" x2="12" y2="3"/><line x1="12" y1="21" x2="12" y2="23"/><line x1="4.22" y1="4.22" x2="5.64" y2="5.64"/><line x1="18.36" y1="18.36" x2="19.78" y2="19.78"/><line x1="1" y1="12" x2="3" y2="12"/><line x1="21" y1="12" x2="23" y2="12"/><line x1="4.22" y1="19.78" x2="5.64" y2="18.36"/><line x1="18.36" y1="5.64" x2="19.78" y2="4.22"/></svg></button></div></div><ul id=menu><li><a href=https://yanirseroussi.com/about/ title=About><span>About</span></a></li><li><a href=https://yanirseroussi.com/talks/ title=Talks><span>Talks</span></a></li><li><a href=https://yanirseroussi.com/consult/ title=Consult><span>Consult</span></a></li></ul></nav></header><main class=main><header class=page-header><h1>a/b testing
<a href=/tags/a/b-testing/index.xml title=RSS aria-label=RSS><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="currentcolor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" height="23"><path d="M4 11a9 9 0 019 9"/><path d="M4 4a16 16 0 0116 16"/><circle cx="5" cy="19" r="1"/></svg></a></h1></header><article class="post-entry tag-entry"><header class=entry-header><h2>Analysis strategies in online A/B experiments: Intention-to-treat, per-protocol, and other lessons from clinical trials</h2></header><div class=entry-content><p>Epidemiologists analyse clinical trials to estimate the intention-to-treat and per-protocol effects. This post applies their strategies to online experiments.</p></div><footer class=entry-footer><span title='2022-01-14 00:05:40 +0000 UTC'>January 14, 2022</span></footer><a class=entry-link aria-label="post link to Analysis strategies in online A/B experiments: Intention-to-treat, per-protocol, and other lessons from clinical trials" href=https://yanirseroussi.com/2022/01/14/analysis-strategies-in-online-a-b-experiments/></a></article><article class="post-entry tag-entry"><header class=entry-header><h2>Some highlights from 2020</h2></header><div class=entry-content><p>Sharing remote teamwork insights, my climate & sustainability activism, Reef Life Survey publications, and progress on Automattic’s Experimentation Platform.</p></div><footer class=entry-footer><span title='2021-04-05 06:41:48 +0000 UTC'>April 5, 2021</span></footer><a class=entry-link aria-label="post link to Some highlights from 2020" href=https://yanirseroussi.com/2021/04/05/some-highlights-from-2020/></a></article><article class="post-entry tag-entry"><header class=entry-header><h2>Making Bayesian A/B testing more accessible</h2></header><div class=entry-content><p>A web tool I built to interpret A/B test results in a Bayesian way, including prior specification, visualisations, and decision rules.</p></div><footer class=entry-footer><span title='2016-06-19 10:32:15 +0000 UTC'>June 19, 2016</span></footer><a class=entry-link aria-label="post link to Making Bayesian A/B testing more accessible" href=https://yanirseroussi.com/2016/06/19/making-bayesian-ab-testing-more-accessible/></a></article></main><footer class=footer><span>Text and figures licensed under <a href=https://creativecommons.org/licenses/by-nc-nd/4.0/ target=_blank rel=noopener>CC BY-NC-ND 4.0</a> by <a href=https://yanirseroussi.com/about/>Yanir Seroussi</a>, except where noted otherwise  |</span>
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