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https://yanirseroussi.com/2014/08/17/datas-hierarchy-of-needs/datas-hierarchy-of-needs.jpg 794w," src=https://yanirseroussi.com/2014/08/17/datas-hierarchy-of-needs/datas-hierarchy-of-needs.jpg alt="Data's hierarchy of needs" loading=lazy></a></figure><p>In addition, before starting to build a data pipeline, one needs to ensure that the tracked system works as expected. For example, a buggy website is likely to produce weird metrics, which in turn would make the data processing, reporting and predictions unreliable. I completely agree with Jay&rsquo;s point about needing to get the basis of the pyramid right before setting out to do &ldquo;something with data&rdquo; (which seems to be the desire of every company nowadays).</p><p>The general point is that it&rsquo;s important to have realistic expectations about what can be obtained by data-driven algorithms and insights. These can only be as good as the underlying data, with the results always depending to a large degree on having a solid infrastructure. Not everything has to be perfect from the start (most things never will be), but some degree of robustness is required to avoid spending too many resources on things that would never work. Trying to apply the latest predictive models without a reliable data infrastructure is like driving a fancy car on broken roads – you&rsquo;re unlikely to get very far.</p></div><footer class=post-footer><ul class=post-tags><li><a href=https://yanirseroussi.com/tags/business/>Business</a></li><li><a href=https://yanirseroussi.com/tags/data-business/>Data Business</a></li><li><a href=https://yanirseroussi.com/tags/data-science/>Data Science</a></li></ul><ul class=share-buttons><li><a target=_blank rel="noopener noreferrer" aria-label="share Data’s hierarchy of needs on x" href="https://x.com/intent/tweet/?text=Data%e2%80%99s%20hierarchy%20of%20needs&amp;url=https%3a%2f%2fyanirseroussi.com%2f2014%2f08%2f17%2fdatas-hierarchy-of-needs%2f&amp;hashtags=business%2cdatabusiness%2cdatascience"><svg viewBox="0 0 512 512" height="30" width="30" fill="currentcolor"><path d="M512 62.554V449.446C512 483.97 483.97 512 449.446 512H62.554C28.03 512 0 483.97.0 449.446V62.554C0 28.03 28.029.0 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