Tweak consulting page

content/consult/index.md

@@ -1,5 +1,5 @@
 ---
-title: Consulting Services
+title: Data & AI Consulting Services
 author: Yanir Seroussi
 type: page
 cover:
@@ -11,8 +11,7 @@ editPost:
   disabled: true
 ---
 
-This is a high-level overview of my approach to consulting and the sort of problems I can help with. Feel free to
-[contact me](/about/#contact-me) for more details.
+This is a high-level overview of my approach to consulting and the sort of problems I can help with. Feel free to [contact me](/about/#contact-me) for more details.
 
 ## Principles
 
@@ -24,40 +23,25 @@ When approaching consulting engagements, I aim to follow these key principles:
 
 ## Offerings
 
-With [my broad experience in data science, software engineering, and artificial intelligence](/about/), I can help in a
-variety of situations. My key offerings are:
+With [my broad experience in data science, software engineering, and artificial intelligence](/about/), I can help in a variety of situations. My key offerings are:
 
-- Short one-off advisory sessions to address specific challenges and questions
-  ([book paid call](https://talkw.me/@yanir)).
-- Longer engagements to tackle data & AI problems, which start with problem discovery and lead to hands-on
-  implementation work ([contact me to discuss](/about/#contact-me)).
-- Mid-to-long term engagements as a Fractional Chief Data & AI Officer for startups and small-to-medium organisations
-  (see [slide deck](/fractional-chief-data-officer/#/) for details).
+- Short one-off advisory sessions to address specific challenges and questions ([book paid call](https://talkw.me/@yanir)).
+- Longer engagements to tackle data & AI problems, which start with problem discovery and lead to hands-on implementation work ([contact me to discuss](/about/#contact-me)).
+- Mid-to-long term engagements as a Fractional Chief Data & AI Officer for startups and small-to-medium organisations (see [slide deck](/fractional-chief-data-officer/#/) for details).
 
 ## Examples
 
 Examples of the above offerings:
 
-- A short call to discuss an ongoing computer vision project, where the client was unsure the consultant they've
-  retained was on the right path. I provided advice on where they should focus, based on my experience with best
-  practices in such projects.
-- An [internal consulting project with Automattic](https://data.blog/2019/01/15/how-to-increase-retention-and-revenue-in-1000-nontrivial-steps/),
-  where the aim was to increase WordPress.com customer retention rates. Artefacts from this project are still in use by
-  the company five years later. 
-- I served in data & AI leadership roles with multiple startups. While those weren't fractional, a clear theme is that
-  it's hard for non-data people to make the first data hires and give them the right tasks. These are the sort of items
-  I can help with fractionally.
+- A short call to discuss an ongoing computer vision project, where the client was unsure the consultant they've retained was on the right path. I provided advice on where they should focus, based on my experience with best practices in such projects.
+- An [internal consulting project with Automattic](https://data.blog/2019/01/15/how-to-increase-retention-and-revenue-in-1000-nontrivial-steps/), where the aim was to increase WordPress.com customer retention rates. Artefacts from this project are still in use by the company five years later. 
+- I served in data & AI leadership roles with multiple startups. While those weren't fractional, a clear theme is that it's hard for non-data people to make the first data hires and give them the right tasks. These are the sort of items I can help with fractionally.
 
 ## Ideal clients and areas
 
-My main interest these days is to apply my skills within the climate tech and nature-positive sector. However, I'm
-happy to discuss any project that is likely to have a positive impact on humanity and our shared environment.
+My main interest these days is to apply my skills within the climate tech and nature-positive sector. However, I'm happy to discuss any project that is likely to have a positive impact on humanity and our shared environment.
 
-I have worked with large companies (Intel, Qualcomm, Google, and Commonwealth Bank), medium-size businesses
-(Automattic – WordPress.com), several startups (like Orkestra – renewable energy space and Car Next Door
-– now Uber Carshare), and nonprofits (Reef Life Survey, GetUp!, and Work on Climate). As an independent
-consultant, I prefer working with stakeholders who have skin in the game, which typically means working with
-small-to-medium organisations in settings where it's possible to quickly ship iterative solutions.
+I have worked with large companies (Intel, Qualcomm, Google, and Commonwealth Bank), medium-size businesses (Automattic – WordPress.com), several startups (like Orkestra – renewable energy space and Car Next Door – now Uber Carshare), and nonprofits (Reef Life Survey, GetUp!, and Work on Climate). As an independent consultant, I prefer working with stakeholders who have skin in the game, which typically means working with small-to-medium organisations in settings where it's possible to quickly ship iterative solutions.
 
 ## Next steps