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<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><title>marketing on Yanir Seroussi | Engineering Data Science &amp; More</title><link>https://yanirseroussi.com/tags/marketing/</link><description>Recent content in marketing on Yanir Seroussi | Engineering Data Science &amp; More</description><generator>Hugo -- gohugo.io</generator><language>en-au</language><copyright>Text and figures licensed under [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) by [Yanir Seroussi](https://yanirseroussi.com/about/), except where noted otherwise&amp;nbsp;&amp;nbsp;|</copyright><lastBuildDate>Fri, 06 Oct 2023 05:00:00 +0000</lastBuildDate><atom:link href="https://yanirseroussi.com/tags/marketing/index.xml" rel="self" type="application/rss+xml"/><item><title>Artificial intelligence was a marketing term all along – just call it automation</title><link>https://yanirseroussi.com/til/2023/10/06/artificial-intelligence-was-a-marketing-term-all-along-just-call-it-automation/</link><pubDate>Fri, 06 Oct 2023 05:00:00 +0000</pubDate><guid>https://yanirseroussi.com/til/2023/10/06/artificial-intelligence-was-a-marketing-term-all-along-just-call-it-automation/</guid><description>Replacing &amp;lsquo;artificial intelligence&amp;rsquo; with &amp;lsquo;automation&amp;rsquo; is a useful trick for cutting through the hype.</description></item><item><title>Revisiting Start Small, Stay Small in 2023 (Chapter 2)</title><link>https://yanirseroussi.com/til/2023/08/17/revisiting-start-small-stay-small-in-2023-chapter-2/</link><pubDate>Thu, 17 Aug 2023 07:45:00 +0000</pubDate><guid>https://yanirseroussi.com/til/2023/08/17/revisiting-start-small-stay-small-in-2023-chapter-2/</guid><description>A summary of the second chapter of Rob Walling&amp;rsquo;s Start Small, Stay Small, along with my thoughts &amp;amp; reflections.</description></item><item><title>Revisiting Start Small, Stay Small in 2023 (Chapter 1)</title><link>https://yanirseroussi.com/til/2023/08/16/revisiting-start-small-stay-small-in-2023-chapter-1/</link><pubDate>Wed, 16 Aug 2023 05:45:00 +0000</pubDate><guid>https://yanirseroussi.com/til/2023/08/16/revisiting-start-small-stay-small-in-2023-chapter-1/</guid><description>A summary of the first chapter of Rob Walling&amp;rsquo;s Start Small, Stay Small, along with my thoughts &amp;amp; reflections.</description></item><item><title>Analysis strategies in online A/B experiments: Intention-to-treat, per-protocol, and other lessons from clinical trials</title><link>https://yanirseroussi.com/2022/01/14/analysis-strategies-in-online-a-b-experiments/</link><pubDate>Fri, 14 Jan 2022 00:05:40 +0000</pubDate><guid>https://yanirseroussi.com/2022/01/14/analysis-strategies-in-online-a-b-experiments/</guid><description>Epidemiologists analyse clinical trials to estimate the intention-to-treat and per-protocol effects. 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