New post: 'In praise of inconsistency: Ditching weekly posts'

content/posts/2024-09-23-in-praise-of-inconsistency-ditching-weekly-posts/index.md

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+---
+title: 'In praise of inconsistency: Ditching weekly posts'
+author: Yanir Seroussi
+type: post
+date: 2024-09-23T06:00:00+00:00
+url: /2024/09/23/in-praise-of-inconsistency-ditching-weekly-posts/
+cover:
+  relative: true
+  image: little-hobgoblin-at-laptop.webp
+  alt: a little hobgoblin at a little laptop 
+summary: On moving away from weekly blog posts in favour of deeper inconsistent articles and LinkedIn engagement. 
+tags:
+  - blogging
+  - business
+  - LinkedIn
+  - personal
+  - productivity
+---
+{{< blockquote link="https://en.wikipedia.org/wiki/Wikipedia:Emerson_and_Wilde_on_consistency" title="Ralph Waldo Emerson" >}}
+A foolish consistency is the hobgoblin of little minds.
+{{< /blockquote >}}
+
+Earlier this year, [I decided to start posting more consistently](https://yanirseroussi.com/2024/01/19/new-decade-new-tagline-data-and-ai-for-impact/) to my website and mailing list.
+I've pretty much stuck to a weekly posting schedule, partly because I enjoy writing and partly as a way of exploring and sharing ideas.
+However, the problem with feeling like I _have_ to post weekly is that it doesn't always do justice to the topics I want to explore.
+
+Meanwhile, the past few weeks have been pretty busy, so I've zoomed out to reconsider my publishing activities.
+I realised that from a business perspective, [engaging on LinkedIn](https://www.linkedin.com/in/yanirseroussi/) delivers more value:
+- I get more feedback quicker.
+- Posts get distributed to people outside my immediate network.
+- Posts are _way_ faster to produce.
+
+Of course, posting on LinkedIn is also somewhat infuriating:
+- Given the way the feed works, easy-to-digest content is rewarded.
+- Engagement rates can be lower than with email &ndash; people who follow me don't necessarily see my posts.
+- Short-form posts are difficult to link to, and they exist solely at the mercy of the LinkedIn platform.
+
+Another issue is that my writing themes don't feel sufficiently consistent for a weekly mailing list.
+LinkedIn is much more forgiving of incongruous themes than email: Followers are unlikely to see content they don't find engaging, thanks to _The Algorithm_.
+
+Therefore, despite the common advice to stick to a regular publishing schedule, I decided to ditch consistency when it comes to my website and mailing list.
+I'll still publish articles here, but only when I feel like longer-form writing is warranted.
+If you have something specific you want to read about, please let me know.
+In the meantime, I'll keep using LinkedIn as my main venue for posting.
+See you there!
+
+{{< blockquote link="https://www.lennysnewsletter.com/p/engineering-leadership-camille-fournier" title="Camille Fournier" >}}
+If you're not regularly doing an audit of your time and trying to knock things off that list that don't matter, you're probably wasting a lot of time on things that don't matter.
+{{< /blockquote >}}