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10 changes: 5 additions & 5 deletions docs/introduction.md
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Welcome to Snowplow, the leader in customer data infrastructure (CDI) for AI, enabling every organization to transform raw behavioral data into governed, high-fidelity fuel for AI-powered applications—including advanced analytics, real-time personalization engines, and AI agents.

Digital-first companies like Strava, HelloFresh, Auto Trader, Burberry, and DPG Media rely on Snowplow to collect and process event-level data in real time, delivering it securely to their warehouse, lake, or stream, and integrate deep customer context into their applications.
Digital-first companies like Strava, HelloFresh, Auto Trader, Burberry, and DPG Media rely on Snowplow to collect and process event-level data in real time, delivering it securely to their warehouse, lake, or stream, and to integrate deep customer context into their applications.


![diagram of snowplow architecture](@site/static/img/snowplow-cdi.png)

### Why Customer Data Infrastructure (CDI)?​​

Snowplow lays the foundation for an organization's advanced analytics, operational, and ML and AI use cases, including customer insights, predict customer behaviors, hyper-personalize customer experiences, and detect fraud in real time.
Snowplow lays the foundation for an organization's advanced analytics, operational, and ML and AI use cases, including customer insights, predicting customer behaviors, hyper-personalizing customer experiences, and detecting fraud in real time.

Key benefits of Snowplows CDI:
Key benefits of Snowplow's CDI:
* Data depth and quality
* Centralized data governance
* Real-time operationalization & personalization
* Real-time operationalization and personalization
* Privacy and compliance
* AI and BI-ready behavioral data


### Why Snowplow?

* Glass-box technical architecture capable of processing billions of events per day
* "Glass-box" technical architecture capable of processing billions of events per day
* **Over [20 SDKs](/docs/sources/trackers/index.md)** to collect data from web, mobile, server-side, and other sources
* A unique approach based on **[schemas and validation](/docs/fundamentals/schemas/index.md)** ensures your data is as clean as possible
* **Over [15 enrichments](/docs/pipeline/enrichments/available-enrichments/index.md)** to get the most out of your data
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