Stage 2: Embedded Cleanups

[jamesmunns]

In this PR I:

1. Changed Project Gallery to "Showcase", as we do not have a gallery's worth of projects to showcase at the moment
2. Replaced the Pollen Robotics video with a video recorded by JP for Cambridge Consultants.
3. Minor grammatical and style changes
4. Made "Community Driven" the 6th feature, and linked to the Embedded WG
5. Added the two other testimonials, and made all testimonials "medium sized", instead of one liners
6. Removed Otis from the list of friends/testimonials, as we have only received word from them privately, not publicly.
7. Deduplicated the testimonials and friends of embedded rust sections
8. Added Cambridge Consultants and Ferrous Systems to the friends section.

Particularly on item 8, please let me know if you would prefer the addition of Ferrous Systems to this page as a separate PR.

Before this can be merged, there are the following todo items:

For each of the following, obtain a job title, get a good logo, and vendor the logo in static/images/user-logos:

• Sensirion, Raphael Nestler
• Airborne Engineering Ltd., Adam Grieg
• 49nord, Marc Brinkmann
• Terminal Technologies, Aleksei Arbuzov
• Cambridge Consultants, Jonathan Pallant

I've also sent out the following messages, to try and get a final go/no-go for the following entities:

• Otis Elevators, Jeremy Mill
  • edit: Waiting for internal approval. I will open up a separate PR if they come back with a yes.

Also TODO:

• Merge with PR STAGE 2: Embedded devices revisions #107
• Update "feature" links to Book documentation, not Issues
  • edit: This is not ready. I have updated with current issue links
• Add link to the bookshelf

Old screenshots:

• Screenshot a796683
• Screenshot 29d1381
• Screenshot 35b1678
• Screenshot 266aa5e
• Screenshot cdc7d47

Latest:

• Screenshot 818270a

CC Issue #9

[jamesmunns]

@japaric, could you please (privately) send me the contact info for Aleksei Arbuzov/Terminal Technologies?

I can only see a sales email for the company, and you might have a private contact.

[jamesmunns]

All items have been addressed. Re-requesting review from @aturon and @ashleygwilliams.

CC @japaric - some items were kicked to later. See #112.

[aturon]

@jamesmunns this looks good to me! Just a couple of adjustments:

• In general, we're dropping the "Friends" sections and just keeping the "Production Use" section.
• I'd recommend re-ordering the showcase below the pitch, but it's your call.

Otherwise, I'm ready to merge this!

[japaric]

Thanks for working on this @jamesmunns! It looks great.

I'd recommend re-ordering the showcase below the pitch, but it's your call.

👍

Right now if you directly land into this page and don't look at the URL it's not entirely clear at a first glance that this is about using Rust for embedded development.

But if the pitch goes first then it's clearer that this about Rust for embedded development.

In general, we're dropping the "Friends" sections and just keeping the "Production Use" section.

If that's the general trend then I'm OK with removing the "Friends" section.

Semi on topic question about the "Production Use" section: Is it expected that this section will change or grow over time, or will it remain frozen after launch? If the former, has there been any discussion on the policy for adding entries to this section? (No need to block this PR on an answer to those questions).

Other than those two points this looks good to me content-wise.

I have one comment about font selection but I'll open a separate issue about that.

[aturon]

In the interest of making progress, I've gone ahead and made the changes we discussed in a new commit. We can continue to iterate, of course.

re: Production Use, I don't think it will be frozen, but part of the goal is to highlight the most interesting production cases, rather than trying to be comprehensive. We might consider having a separate location, perhaps the https://github.com/rust-lang/rust-marketing/ repo, for tracking a more exhaustive list of prod users over time.

[jamesmunns]

Thanks @aturon, this slipped off my radar. I would like to re-include at least Cambridge Consultants in the testimonials, as they provided a prepared statement. I'll open up a separate PR for that.