Add jlc-vertrieb-mittelstand: DACH Mittelstand sales — community contribution

[janjotel]

What this PR adds

A new community plugin: jlc-vertrieb-mittelstand — B2B sales workflows for the German Mittelstand (manufacturing SMEs, 30-250 FTE, DACH region).

Same shape as the official sales/ plugin, but opinionated for a segment the generic plugin does not cover: wave-based cold-outreach (5-10 named accounts per week, not bulk sequencing), trigger-driven lead identification, sniper-account targeting, and a cold-mail tuning pattern that survived contact with real prospects.

Plugin contents

Four skills, skills-only (no commands), all loaded automatically when their triggers appear in conversation:

Skill	Triggers when the user says…
cold-outreach-welle	"build wave 7", "next outreach batch", "10 prospects this week"
trigger-pipeline	"find leads from this week's news", "VP-sales hiring signals", "trigger-based prospecting"
sniper-leads	"3 named accounts to chase", "top ICP fits in my region", "build a sniper list"
outreach-tuning	"tune my cold mail", "v2 my draft", "this mail feels generic"

Plus examples/ (wave template, trigger types, pre-send checklist) and docs/ (installation, end-to-end workflow).

Why this segment

Most sales tooling assumes a US-style funnel (high-volume sequencing, generic personalization tokens, CRM-first). German manufacturing buyers respond to a different signal mix: regional proximity, named pain with a verifiable source, a clear competence anchor, an unhurried CTA. This plugin encodes the cadence, gates, and tuning rules built across ~4 months of weekly outreach waves into ~60 manufacturing accounts.

Author

Lepper Consulting, Ravensburg/DACH. BAFA-certified sales consultant for the German Mittelstand. Background: 20+ years B2B sales at large industrial OEMs.

Use cases

• Solo consultants doing B2B outreach into DACH SMBs
• Small sales teams (1-3 reps) running named-account motions
• BAFA-funded consulting engagements where the consultant runs the outreach motion alongside the client

Verification

• License: MIT
• Manifest: .claude-plugin/plugin.json (matches the official sales/ plugin layout)
• 4 skills, 17 files total, ~1.4k lines
• No external dependencies, no MCP servers, no commands (skills-only)
• All examples anonymized — no real customer names, no internal numbers, no proprietary integrations

Happy to iterate on the structure if there's a preferred convention for community contributions.