Data visualization and analysis of Google Analytic data from the Gstore (EDA)
This is exploritory data analysis for the Google Analytics Customer Revenue Prediction Competion on Kaggle. The competition ended on November 30th 2018 and the results are evaluated on future data compiled between December 1st 2018 to January 31st 2019.
Competition Objective "In this competition, you’re challenged to analyze a Google Merchandise Store (also known as GStore, where Google swag is sold) customer dataset to predict revenue per customer. Hopefully, the outcome will be more actionable operational changes and a better use of marketing budgets for those companies who choose to use data analysis on top of GA data."
The Kaggle competition and related dataset can be found here: https://www.kaggle.com/c/ga-customer-revenue-prediction