[Term Entry] Add Content Strategy

content/uiux/concepts/content-strategy/content-strategy.md

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+---
+Title: 'Content Strategy'
+Description: 'Plans and governs content creation, delivery, and management to support user needs and business goals.'
+Subjects:
+  - 'Web Design'
+Tags:
+  - 'UX'
+  - 'Content Design'
+  - 'Information Architecture'
+CatalogContent:
+  - 'intro-to-ui-ux'
+  - 'paths/front-end-engineer-career-path'
+---
+
+**Content strategy** is the planning, creation, delivery, and governance of content across digital experiences. It ensures that content meets user needs while aligning with business objectives, tone, and brand standards.
+
+In UX design, content strategy is about writing but moreso, it involves organizing information, defining voice and tone, choosing content formats, and structuring messaging to guide users effectively through interfaces.
+
+## What Content Strategy Involves
+
+An effective content strategy blends design thinking, editorial planning, and system-level governance:
+
+- _Defining user needs and content goals_  
+  Strategy begins by identifying what users are trying to accomplish and what content they need to get there.
+
+- _Auditing and evaluating existing content_  
+  Reviewing what’s already published helps spot gaps, redundancies, or outdated material.
+
+- _Establishing voice, tone, and messaging guidelines_  
+  A consistent voice builds brand credibility and trust. Tone may vary depending on the context (e.g. informative, reassuring, motivational).
+
+- _Mapping content to user journeys_  
+  Each step of the user flow should be supported by appropriate and helpful content.
+
+- _Collaborating with design and development teams_  
+  Writers work with product teams to ensure content fits well within UI constraints and technical implementations.
+
+- _Maintaining and updating content_  
+  Governance processes ensure content remains accurate and relevant as the product evolves.
+
+## How It Impacts UX
+
+- _Clarity and comprehension_  
+  Clear, consistent content helps users complete tasks, understand instructions, and feel confident.
+
+- _Navigation and structure_  
+  Good content strategy supports wayfinding through page titles, navigation labels, and taxonomies.
+
+- _Emotional connection and trust_  
+  Language affects how users perceive a brand or interface — especially during error states or support interactions.
+
+- _Efficiency and task success_  
+  Well-written microcopy reduces hesitation and decision fatigue. Users complete tasks faster when content is scannable and actionable.
+
+- _Accessibility and inclusion_  
+  Content written in plain language supports cognitive accessibility and makes products easier to use for everyone.
+
+> _Note: Content is part of the interface, not separate from it. A strong UX depends on the strategy behind the words._