Creates new entry for UI/UX Tree Testing

content/uiux/concepts/tree-testing/tree-testing.md

@@ -0,0 +1,45 @@
+```markdown
+---
+Title: 'Tree Testing'
+Description: 'Tree testing is a usability testing method used to evaluate the structure of a website or app by analyzing how users navigate through a simplified version of its hierarchy.'
+Subjects:
+    - 'Web Design'
+Tags:
+    - 'UI'
+    - 'UX'
+    - 'Design'
+CatalogContent:
+    - 'intro-to-ui-ux'
+    - 'paths/front-end-engineer-career-path'
+---
+
+**Tree testing** is a usability testing method used to evaluate the structure of a website or app by analyzing how users navigate through a simplified version of its hierarchy. This method helps designers and researchers understand whether users can find information easily and if the content organization aligns with user expectations.
+
+Tree testing is typically conducted using a text-based representation of the website or app's structure, without any visual design elements. Participants are given specific tasks, such as locating a particular piece of information, and their navigation paths are tracked to identify areas of confusion or inefficiency.
+
+## How Tree Testing is Used in UI/UX Design
+
+Tree testing is particularly useful during the early stages of design when the focus is on information architecture rather than visual design. It allows teams to:
+
+- Validate the effectiveness of a proposed navigation structure.
+- Identify areas where users struggle to find information.
+- Compare different versions of a hierarchy to determine which performs better.
+
+By focusing on the structure alone, tree testing eliminates distractions caused by visual design, enabling researchers to pinpoint issues in the content organization.
+
+## Tools for Tree Testing
+
+Several tools are available to facilitate tree testing, including:
+
+- [Optimal Workshop's Treejack](https://www.optimalworkshop.com/treejack)
+- [UsabilityHub](https://usabilityhub.com/)
+- [UserZoom](https://www.userzoom.com/)
+
+These tools allow researchers to create tree tests, recruit participants, and analyze results efficiently.
+
+## Resources
+
+- [Nielsen Norman Group: Tree Testing](https://www.nngroup.com/articles/tree-testing/)
+- [Optimal Workshop: What is Tree Testing?](https://www.optimalworkshop.com/guides/tree-testing)
+- [UX Design: Tree Testing](https://uxdesign.cc/tree-testing-what-it-is-and-how-to-use-it-4b8b578f9a8e)
+```