diff --git a/content/posts/2024-08-05-first-year-lessons-from-a-solo-expertise-biz-in-data-and-ai/index.md b/content/posts/2024-08-05-first-year-lessons-from-a-solo-expertise-biz-in-data-and-ai/index.md
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--- a/content/posts/2024-08-05-first-year-lessons-from-a-solo-expertise-biz-in-data-and-ai/index.md
+++ b/content/posts/2024-08-05-first-year-lessons-from-a-solo-expertise-biz-in-data-and-ai/index.md
@@ -125,7 +125,7 @@ On the non-wasted-time front, I started becoming more systematic with my outreac
 
 When it comes to efficiency, one thing I resisted up until Q1 was publishing more. However, following Jonathan Stark and equipped with lessons learned from [The Business of Authority podcast](https://www.thebusinessofauthority.com/) (co-hosted with Rochelle Moulton), I realised that [publishing is the path to parasocial relationships](https://yanirseroussi.com/til/2024/01/08/the-power-of-parasocial-relationships/). In short, it's about building trust at scale with people who know much more about me than I know about them. To this end, [I committed to posting here weekly](https://yanirseroussi.com/2024/01/19/new-decade-new-tagline-data-and-ai-for-impact/) when I'm not on holiday – what you're reading now is a direct result of that! I also started getting more active on LinkedIn, albeit somewhat sporadically.
 
-## What did I learn from Q1 2024?
+### What did I learn from Q1 2024?
 
 1. **Letting fear get in the way of commitment to one path is silly.** The job applications mostly served to allay my concern that I'm becoming unemployable, but they were a time sink. They also meant I wasn't positioning well – to get a job you need to fit into [a commodity box](https://yanirseroussi.com/til/2023/12/18/positioning-is-a-common-problem-for-data-scientists/), which is the opposite of the positioning needed for a high-value expert.
 2. **Building trust and relationships is invaluable.** One of the projects I did was with Orkestra – my former employer. It took 15 minutes to seal the deal with a fixed price. This is another instance of the Q2 2023 lesson from working with Reef Life Survey – scaling up to multiple clients with whom I have mutual trust is the key to high-value engagements.