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+---
+title: 'The three Cs of indie consulting: Confidence, Cash, and Connections'
+author: Yanir Seroussi
+type: til
+date: 2024-02-17T02:00:00+00:00
+url: /til/2024/02/17/the-three-cs-of-indie-consulting-confidence-cash-and-connections/
+summary: Jonathan Stark makes a compelling argument why you should have the three Cs before quitting your job to go solo consulting.
+showBreadcrumbs: true
+tags:
+  - business
+  - career
+  - personal
+---
+Since realising that [the lines between solo consulting and product building are blurry](https://yanirseroussi.com/til/2023/09/25/the-lines-between-solo-consulting-and-product-building-are-blurry/), I've been consuming a lot of [Jonathan Stark's](https://jonathanstark.com/) materials on positioning, value pricing, and related topics. I mostly read and listen to his content, but this short video hits the nail on the head:
+
+<p>
+  {{< youtube id="8pup0vBD0zI" >}}
+</p>
+
+The quick summary is that you should have the following before you quit your job to become a solo consultant:
+1. **Confidence** that you can deliver immediate value to your clients.
+2. **Cash** to get you through the tough times.
+3. **Connections** to ideal buyers in your target market.
+
+When I quit my last job, my plan was to take some time off, and then look at building a solo product business. It took me a while to consider consulting as a serious pursuit &ndash; I was definitely not thinking of things like _ideal buyers in my target market_, let alone how to connect to them and maintain relationships over time. I do have the confidence, and I'm not strapped for cash, but getting the positioning right and building connections is a long-term play. Anyone who's quitting with the intention of consulting a soloist should definitely keep the three Cs in mind!