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Log on to the Azure Classic Portal, and then click +NEW at the bottom of the screen.
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Click on App Services, then Mobile Engagement, and then Create.

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In the popup that appears, enter the following information:

- Application Name: Name of your application.
- Platform: Target platform for the app. You must create one Mobile Engagement app per platform that you are targeting for your mobile application.
- Application Resource Name: Name by which this application will be accessible via APIs and URLs.
- Location: Region/Data center where this app and app collection will be hosted.
- Collection: Select a previously created Collection or select 'New Collection'.
- Collection Name: Represents your group of applications. This will also ensure all your apps are in a group that will allow aggregated calculations of metrics. You should use your company name or department here if applicable.
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Select the app you just created in the Applications tab.
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Click on CONNECTION INFO in order to display the connection settings to put into your SDK integration in your mobile app.
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Copy the CONNECTION STRING - this is what you will need to identify this app in your Application code and connect with Mobile Engagement from your App.
