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application-insights-limits.md

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There are some limits on the number of metrics and events per application (that is, per instrumentation key). Limits depend on the pricing plan that you choose.

Resource Default limit Note
Total data per day 500 GB You can reduce data by setting a cap. If you need more, mail [email protected].
Free data per month
(Basic price plan)
1 GB Additional data is charged per gigabyte.
Throttling 32 k events/second The limit is measured over a minute.
Data retention 90 days This resource is for Search, Analytics, and Metrics Explorer.
Availability multi-step test detailed results retention 90 days This resource provides detailed results of each step.
Maximum event size 64 K
Property and metric name length 150 see comment below for more informaiton
Property value string length 8,192 see comment below for more informaiton
Trace and exception message length 10 k see comment below for more informaiton
Availability tests count per app 10

For more information, see About pricing and quotas in Application Insights.

For more informaiton on data fields limits see per type schemas