The Mobile Apps feature of Azure App Service uses Azure Notification Hubs to send pushes, so you will be configuring a notification hub for your mobile app.
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In the Azure portal, go to App Services, and then click your app back end. Under Settings, click Push.
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Click Connect to add a notification hub resource to the app. You can either create a hub or connect to an existing one.
Now you have connected a notification hub to your Mobile Apps back-end project. Later you will configure this notification hub to connect to a platform notification system (PNS) to push to devices.