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authoredSep 11, 2023
Merge pull request #5324 from segmentio/fix-5318
Added US processing regions note to Customer.io source
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‎src/connections/sources/catalog/cloud-apps/customer-io/index.md

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id: sTypQz3Fd2
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---
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[Customer.io](https://customer.io/) is an automated email tool. It lets you set up rules to automatically send emails to your users after they perform actions, making drip email campaigns really easy.
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{% include content/source-region-unsupported.md %}
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[Customer.io](https://customer.io/){:target="_blank”} is an automated email tool. It lets you set up rules to automatically send emails to your users after they perform actions, making drip email campaigns really easy.
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Take your company's email analysis to the next level by **adding Customer.io as a Source to Segment.** Segment automatically collects email events like `Email Delivered` and `Email Opened`, forward them to your destinations, and load them into your data warehouse. 
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In your favorite BI or analytics tool, you'll be able to analyze your email campaigns in SQL or through drag-and-drop reports. And, you'll be able to join your Customer.io data with the event data you're already sending through Segment to analyze the down-funnel effects of your emails. [Learn more about how you can use Customer.io with Segment.](https://segment.com/sources/customerio/)
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In your favorite BI or analytics tool, you'll be able to analyze your email campaigns in SQL or through drag-and-drop reports. And, you'll be able to join your Customer.io data with the event data you're already sending through Segment to analyze the down-funnel effects of your emails. [Learn more about how you can use Customer.io with Segment.](https://segment.com/sources/customerio/){:target="_blank”}
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> success ""
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> **Good to know**: This page is about the Customer.io Segment source, which sends data _into_ Segment. There's also a page about the [Customer.io Segment destination](/docs/connections/destinations/catalog/customer-io/), which receives data from Segment!
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> **Good to know**: This page is about the Customer.io Segment source, which sends data _into_ Segment. There's also a page about the [Customer.io Segment destination](/docs/connections/destinations/catalog/customer-io/), which receives data from Segment.
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## Getting Started
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If you previously sent email events using the Customer.io destination during our beta (using a project write key), you do not need to create new Customer.io source. Your email data will continue to flow as normal.
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If you previously sent email events using the Customer.io destination during the beta (using a project write key), you do not need to create new Customer.io source. Your email data will continue to flow as normal.
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1. Go to **Connections > Sources** and click **Add Source** in the Segment app.
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2. Search for **Customer.io** in the Sources Catalog and click **Add Source**.
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3. Give the Source a name and add any labels to help you organize and filter your sources. You can give the source any name, but Segment recommends a name that reflects the source itself, as this name autopopulates the schema name. For example, the source name `Customer.io` creates the schema `customerio`.
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3. Give the Source a name and add any labels to help you organize and filter your sources. You can give the source any name, but Segment recommends a name that reflects the source itself, as this name auto-populates the schema name. For example, the source name `Customer.io` creates the schema `customerio`.
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4. The next page ("Overview") displays your **Segment write key for Customer.io.** Copy this write key. 
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7. In Segment, click **Add Destinations** in your Customer.io source to add destinations for your Customer.io data.
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That's it! As you send emails, events will now be sent to your destinations and automatically loaded into any warehouses you have enabled. 
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As you send emails, events will now be sent to your destinations and automatically loaded into any warehouses you have enabled. 
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## Components
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**Stream**
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Customer.io uses our stream Source component to send Segment email events. It uses a server-side `track` method to send data to Segment. These events are then available in any destination that accepts server-side events, and available in a schema in your data warehouse, so you can query using SQL. 
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Customer.io uses Segment's stream Source component to send Segment email events. It uses a server-side `track` method to send data to Segment. These events are then available in any destination that accepts server-side events, and available in a schema in your data warehouse, so you can query using SQL. 
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The default behavior is for Customer.io to pass the `userId` associated with the email recipient as the `userId`. There are cases in which Customer.io does not have an associated `userId`, in which case the email address will be passed in as the `anonymousId`
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## Collections
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Collections are the groupings of data we pull from your Source. In your warehouse, each collection gets its own table, as well as a `tracks` table that aggregates all the events into a single table. 
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Collections are the groupings of data Segment pulls from your Source. In your warehouse, each collection gets its own table, as well as a `tracks` table that aggregates all the events into a single table. 
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<table>
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<tr>
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<td>**Collection**</td>
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<td>**Type**</td>
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<td>**Description**</td>
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</tr>
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<tr>
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<td>Email Delivered</td>
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<td>Event</td>
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<td>Message has been successfully delivered to the receiving server</td>
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</tr>
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<tr>
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<td>Email Opened</td>
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<td>Event</td>
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<td>Recipient has opened the HTML message. You need to enable Open Tracking for getting this type of event</td>
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</tr>
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<tr>
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<td>Email Link Clicked</td>
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<td>Event</td>
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<td>Recipient clicked on a link within the message. You need to enable Click Tracking for getting this type of event</td>
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</tr>
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<tr>
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<td>Email Unsubscribed</td>
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<td>Event</td>
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<td>Recipient clicked on message's subscription management link</td>
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</tr>
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<tr>
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<td>Email Bounced</td>
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<td>Event</td>
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<td>Receiving server could not or would not accept message</td>
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</tr>
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<tr>
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<td>Email Marked as Spam</td>
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<td>Event</td>
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<td>Recipient marked message as spam</td>
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</tr>
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</table>
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| Collection | Type | Description |
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| -------------------- | ----- | -------------------------------------------------------------------------------------------------------- |
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| Email Delivered | Event | Message has been successfully delivered to the receiving server |
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| Email Opened | Event | Recipient has opened the HTML message. You need to enable Open Tracking for this kind of event |
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| Email Link Clicked | Event | Recipient clicked on a link within the message. You need to enable Click Tracking for this kind of event |
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| Email Unsubscribed | Event | Recipient clicked on message's subscription management link |
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| Email Bounced | Event | Receiving server could not or would not accept message |
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| Email Marked as Spam | Event | Recipient marked message as spam |
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<!-- Example: To query the Email Delivered table, you'd write a query like this:
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## Send data to Customer.io
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The Customer.io Source works better when you also connect Customer.io as a destination. With the Customer.io **Destination**, you can use Segment to send Cusotmer.io user and event data from which you trigger email campaigns. Want to start sending website or mobile data **_TO_** Customer.io? Head on over to our [Customer.io destination docs](https://segment.com/docs/connections/destinations/catalog/customer.io/).
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The Customer.io Source works better when you also connect Customer.io as a destination. With the Customer.io **Destination**, you can use Segment to send Cusotmer.io user and event data from which you trigger email campaigns. Want to start sending website or mobile data **_TO_** Customer.io? Head on over to the [Customer.io destination docs](/docs/connections/destinations/catalog/customer.io/).

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