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rmv all duplicate instances of destination functions
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Diff for: src/engage/trait-activation/id-sync.md

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@@ -17,17 +17,17 @@ Use the following steps to set up ID Sync with Audiences or Journeys.
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To set up ID Sync with [Audiences](/docs/engage/audiences/):
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1. Navigate to **Engage** > **Audiences**.
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2. [Create a new Audience](/docs/engage/audiences/). From the **Select Destination** tab in the Audience builder, select your destination or destination function.
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2. [Create a new Audience](/docs/engage/audiences/). From the **Select Destination** tab in the Audience builder, select your destination.
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- If you don't see any destinations to add, you'll need to [add the destination](/docs/connections/destinations/add-destination/#adding-a-destination) or [destination function](docs/connections/functions/destination-functions/#create-a-destination-function) to your Engage space first.
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- For existing audiences, you'll find your connected destination or destination function on the Audience Overview page.
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- For existing audiences, you'll find your connected destination on the Audience Overview page.
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3. In the **Event Settings** section, you'll see two options: **Default Setup** and **Customized Setup**. To use ID Sync, select [**Customized Setup**](#customized-setup).
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### Set up ID Sync with Journeys
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You can configure ID Sync with Journeys as you're creating or editing your journey in the [builder](/docs/engage/journeys/build-journey/).
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1. From a journey step, select the destination or destination function you're going to use with ID Sync.
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2. On the Connection Settings tab, select **Customized Setup** and use the corresponding [steps below](#customized-setup) to customize which identifiers you want to map downstream to your destination or destination function.
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1. From a journey step, select the destination you're going to use with ID Sync.
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2. On the Connection Settings tab, select **Customized Setup** and use the corresponding [steps below](#customized-setup) to customize which identifiers you want to map downstream to your destination.
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### Default setup
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### Customized setup
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With Customized setup, you can choose which identifiers you want to map downstream to your destination or destination function.
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With Customized setup, you can choose which identifiers you want to map downstream to your destination.
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1. Using **Customized Setup**, click **+ Add Identifier** and add the identifiers:
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- **Segment**: Choose your identifiers from Segment.
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- **Destination**: Choose which identifiers you want to map to from your destination or destination function. If the destination or destination function doesn't contain the property, then outgoing events may not be delivered.
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- **Destination**: Choose which identifiers you want to map to from your destination. If the destination doesn't contain the property, then outgoing events may not be delivered.
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- *Facebook Custom Audiences* and *Google Ads Remarketing Lists* display a dropdown for you to choose available identifiers.
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2. Add an ID strategy.
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- This is a strategy for a particular identifier which sends either the `last added`, `first added`, or `all` identifiers to your destination or destination function.
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- This is a strategy for a particular identifier which sends either the `last added`, `first added`, or `all` identifiers to your destination.
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3. Click **Save**, then finish building your audience or journey.
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## Limits and best practices
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#### How do syncs differ between audiences with ID Sync and audiences without ID Sync?
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Audiences without ID Sync aren't allowed to select any strategy, and by default will send all values of an identifier to the destination or destination function. Also, audiences without ID Sync don't send any custom identifiers that are present in your space.
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Audiences without ID Sync aren't allowed to select any strategy, and by default will send all values of an identifier to the destination. Also, audiences without ID Sync don't send any custom identifiers that are present in your space.
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#### Can I edit config once the audience has synced?
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Yes, you can edit configuration in the Destination **Settings** tab at any time. However, changes will only take place in subsequent audience syncs, or in new audiences connected to the destination or destination function.
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Yes, you can edit configuration in the Destination **Settings** tab at any time. However, changes will only take place in subsequent audience syncs, or in new audiences connected to the destination.

Diff for: src/engage/trait-activation/index.md

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## Trait Activation setup
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To get started with Trait Activation, you'll need to set up the destination or destination function that you'll use with [Trait Enrichment](/docs/engage/trait-activation/trait-enrichment/) and [ID Sync](/docs/engage/trait-activation/id-sync/).
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To get started with Trait Activation, you'll need to set up the destination that you'll use with [Trait Enrichment](/docs/engage/trait-activation/trait-enrichment/) and [ID Sync](/docs/engage/trait-activation/id-sync/).
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### Set up your destination or destination function
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### Set up your destination
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Select your destination or destination function, view its Segment documentation, then follow the corresponding required setup steps.
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Select your destination, view its Segment documentation, then follow the corresponding required setup steps.
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|-----------------------|---------------|

Diff for: src/engage/trait-activation/trait-enrichment.md

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To set up Trait Enrichment with [Audiences](/docs/engage/audiences/):
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1. Navigate to **Engage** > **Audiences**.
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2. [Create a new Audience](/docs/engage/audiences/). From the **Select Destination** tab in the Audience builder, select your destination or destination function.
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2. [Create a new Audience](/docs/engage/audiences/). From the **Select Destination** tab in the Audience builder, select your destination.
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- If you don't see any destinations to add, you'll need to [add a destination](/docs/connections/destinations/add-destination/#adding-a-destination) to your Engage space first.
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- For existing audiences, select the connected Destination from the Audience Overview page.
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3. In the **Event Settings** section, you'll see two options: **Default Setup** and **Customized Setup**. For Trait Enrichment, select [**Customized Setup**](#customized-setup).
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1. Click **Customized Setup**, then click **Add Trait**.
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2. Select all traits you want to sync and click **Save**.
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- Use the **Segment** column to select traits from the Segment Spec.
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- Use the **Destination** column to select which traits you want to map to in your destination or destination function. By default, Segment attempts to find traits with matching names.
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- Use the **Destination** column to select which traits you want to map to in your destination. By default, Segment attempts to find traits with matching names.
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3. Click **Save** and finish building your audience or journey.
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2. Select the Destinations tab, then click **+ Add Destination**. Trait Activation supports all [Destination Actions](/docs/connections/destinations/actions/) and [Destination Functions](docs/connections/functions/destination-functions/).
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3. Select your destination or function.
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4. Navigate to **Engage > Audiences**, and click **+ New audience**.
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5. From the Select Destinations screen in the Audience builder, select your destination or destination function.
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5. From the Select Destinations screen in the Audience builder, select your destination.
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6. Confirm that **Send Track** or **Send Identify** is toggled on.
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- Trait Enrichment supports Track and Identify calls. Follow the corresponding destination instructions to determine which event you'll need.
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7. Select **Customized Setup**.
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#### What's the difference between Trait Enrichment and ID Sync?
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**Trait Enrichment** lets you map the traits data you've collected with Engage to use when syncing audiences and Journeys to destinations and destination functions.
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**Trait Enrichment** lets you map the traits data you've collected with Engage to use when syncing audiences and Journeys to destinations.
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**ID Sync** lets you map the identities data gathered for a profile for use when syncing audiences and Journeys to destinations and destination functions.
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**ID Sync** lets you map the identities data gathered for a profile for use when syncing audiences and Journeys to destinations.
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#### How do syncs differ between audiences with Trait Enrichment and audiences without Trait Enrichment?
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Trait Enrichment on existing audience destinations doesn't automatically resync the entire audience. Only new data flowing into Segment will adhere to the new trait criteria.
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#### Can I edit mappings once Segment syncs the audience?
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Yes, you can edit mappings in the Destination `Mappings` tab at any time. However, changes will only take place in subsequent audience syncs or in new audiences connected to the destination or destination function.
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Yes, you can edit mappings in the Destination `Mappings` tab at any time. However, changes will only take place in subsequent audience syncs or in new audiences connected to the destination.
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#### Does Trait Enrichment guarantee match rate improvements?
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