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More stakeholder feedback
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src/connections/destinations/catalog/personas-facebook-custom-audiences/index.md

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## Additional Traits Matching
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> note ""
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> info ""
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> This feature is in Public Preview and usage is subject to the terms contained in the [First Access and Beta Preview Terms](https://segment.com/legal/first-access-beta-preview/){:target="_blank"}. For access, contact your CSM or email Segment at [[email protected]](mailto:[email protected]).
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Previously, Segment only sent email and mobile IDs to Facebook. A new beta feature can send an expanded list of identifiers or traits to Facebook, so that Facebook can try to use these additional data points to match to their user profiles. If you have this feature enabled and implemented any of these traits in your Segment tracking, Engage can send this data to Facebook. Segment can now also sync multiple emails if the profile contains more than one. Additionally as part of this feature, Segment hashes fields before sending them downstream to Facebook, if required. (See the table below for hashing requirements.) Please note that the trait data implemented in your Segment tracking must match the naming convention and format specified in the table below, otherwise Segment can't send it to Facebook.
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> success ""
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> Visit Segment's [Trait Enrichment](/docs/engage/trait-activation/trait-enrichment/) to learn more.
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| **Name** | **Trait Key formats supported** | **Facebook Keys** | **FB Hashing Required** | **FB Guidelines** |
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| Email | | EMAIL | Yes (Segment does the hashing for you. In case you are *already* hashing emails, emails will get sent to Facebook double-hashed. Facebook will still match on double-hashed emails, but this is *not* recommended. | Trim leading, trail whitespace, and convert all characters to lowercase. |

src/engage/trait-activation/overview.md

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To learn more about Trait Activation, visit the following docs:
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- View [Trait Activation Setup](/docs/engage/trait-activation/trait-activation-setup/) to learn how to set up Trait Enrichment or ID Sync with Engage [Audiences](/docs/engage/audiences/) and [Journeys](/docs/engage/journeys/).
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- View [Trait Activation Setup](/docs/engage/trait-activation/trait-activation-setup/) to learn how to set up Trait Enrichment or ID Sync with Engage [Audiences](/docs/engage/audiences/).
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- Learn more about how to get started with [Trait Enrichment](/docs/engage/trait-activation/trait-enrichment/) and [ID Sync](/docs/engage/trait-activation/id-sync/).
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src/engage/trait-activation/trait-activation-setup.md

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| [Adobe Target (Actions)](/docs/connections/destinations/catalog/actions-adobe-target-cloud/#available-actions) | Event | 1. Connect Adobe Target (Actions) to your Segment space. <br> 2. On the **Settings** tab, input your Adobe Target destination settings. <br> 3. Follow the Destination Actions documentation for [customized mappings](/docs/connections/destinations/actions/#customizing-mappings). <br> 4. Enable the destination and configured mappings. |
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| [Salesforce (Actions)](/docs/connections/destinations/catalog/actions-salesforce/) | Event | 1. Connect Salesforce to your Segment space. <br> 2. Select **Actions** as the destination framework. <br> 3. From the **Settings** tab, authenticate with Salesforce using OAuth. <br> 4. Follow steps in the [Customizing Mappings documentation](/docs/connections/destinations/actions/#customizing-mappings). <br> 5. Enable the Destination and configured mappings. |
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|[SendGrid Marketing Campaigns](/docs/connections/destinations/catalog/actions-sendgrid/) | Event | 1. Connect SendGrid Marketing Campaigns to your Segment space. <br> 2. Enter your SendGrid Marketing Campaigns API key into the connection settings. |
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|[LiveRamp](/docs/connections/destinations/catalog/actions-liveramp-audiences/) | Event | 1. Set up your LiveRamp file drop. <br> 2. Connect LiveRamp Audiences to your Segment space.
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|[LiveRamp](/docs/connections/destinations/catalog/actions-liveramp-audiences/) | Event | 1. Set up your LiveRamp file drop. <br> 2. Connect LiveRamp Audiences to your Segment space. |
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|[Iterable (Actions)](/docs/connections/destinations/catalog/actions-iterable/) | Event | 1. Connect Iterable (Actions) to your Segment space. <br> 2. Enter your Iterable (Actions) API key and Data Center Location into the Destination Settings. |
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## Resyncs
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src/engage/trait-activation/trait-enrichment.md

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#### Facebook Custom Audiences
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You can only sync the following traits to Faceookz:
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You can only sync the following traits to Faceook:
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- `email`
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- `context.device.advertisingId`
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- `firstName`
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- `address.city`
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- `address.postalCode`
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- `address.country`
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Each trait you select must map to a Facebook key.
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#### Zendesk

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