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Suggested Predictive Audiences can help you improve customer engagement, drive higher conversion rates, and reduce ad spend.
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A Suggested Predictive Audience is an out-of-the-box Audience template driven by machine learning.
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Segment offers [five templates](/docs/engage/audiences/predictive-traits/suggested-predictive-audiences/#suggested-predictive-audience-types) that are prebuilt with [Predictive Traits](/docs/engage/audiences/predictive-traits) like likelihood to purchase and lifetime predicted value. Selecting a template generates a Predictive Audience whose members you can engage in a number of ways:
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Segment offers [five templates](/docs/unify/traits/predictive-traits/suggested-predictive-audiences/#suggested-predictive-audience-types) that are prebuilt with [Predictive Traits](/docs/unify/traits/predictive-traits) like likelihood to purchase and lifetime predicted value. Selecting a template generates a Predictive Audience whose members you can engage in a number of ways:
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-[Send an email or SMS campaign](/docs/engage/campaigns/) with a discount code
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- Promote a new product line with a drip campaign
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Choose a **Ready to buy** Predictive Audience to target customers who show a high propensity to make a purchase.
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Segment builds this Audience with the [Likelihood to Purchase Predictive Trait](/docs/engage/audiences/predictive-traits//#likelihood-to-purchase). Audience members show encouraging engagement and have a likelihood to buy in the top 20th percentile.
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Segment builds this Audience with the [Likelihood to Purchase Predictive Trait](/docs/unify/traits/predictive-traits//#likelihood-to-purchase). Audience members show encouraging engagement and have a likelihood to buy in the top 20th percentile.
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#### Long shots
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Choose a **High lifetime value** Predictive Audience to target customers that show a high predicted lifetime value.
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Segment builds this Audience with the [Predicted LTV Predictive Trait](/docs/engage/audiences/predictive-traits//#predicted-lifetime-value). Audience members are in the top 10th percentile of predicted lifetime value and Segment expects that they'll spend the most over the next 90 days.
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Segment builds this Audience with the [Predicted LTV Predictive Trait](/docs/unify/traits/predictive-traits//#predicted-lifetime-value). Audience members are in the top 10th percentile of predicted lifetime value and Segment expects that they'll spend the most over the next 90 days.
Copy file name to clipboardExpand all lines: src/unify/Traits/predictive-traits/using-predictive-traits.md
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Once you've selected a cohort, you can use Predictive Traits in concert with other Segment features:
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-[Audiences](/docs/engage/audiences/), which you can create with Predictive Traits as a base. As part of Engage, Segment also offers prebuilt [Suggested Predictive Audiences](/docs/engage/audiences/predictive-traits/suggested-predictive-audiences/).
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-[Audiences](/docs/engage/audiences/), which you can create with Predictive Traits as a base. As part of Engage, Segment also offers prebuilt [Suggested Predictive Audiences](/docs/unify/traits/predictive-traits/suggested-predictive-audiences/).
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-[Journeys](/docs/engage/journeys/); use Predictive Traits in Journeys to trigger [Engage marketing campaigns](/docs/engage/campaigns/) when users enter a high-percentage cohort, or send promotional material if a customer shows interest and has a high propensity to buy.
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-[Destinations](/docs/connections/destinations/); send your Predictive Traits downstream to [Warehouses](/docs/connections/storage/warehouses/), support systems, and ad platforms.
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