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src/unify/Traits/predictive-traits/suggested-predictive-audiences.md

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title: Suggested Predictive Audiences
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plan: unify-plus
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redirect_from:
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- "/engage/audiences/predictive-traits/suggested-predictive-audiences"
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---
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Suggested Predictive Audiences can help you improve customer engagement, drive higher conversion rates, and reduce ad spend.
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A Suggested Predictive Audience is an out-of-the-box Audience template driven by machine learning.
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Segment offers [five templates](/docs/engage/audiences/predictive-traits/suggested-predictive-audiences/#suggested-predictive-audience-types) that are prebuilt with [Predictive Traits](/docs/engage/audiences/predictive-traits) like likelihood to purchase and lifetime predicted value. Selecting a template generates a Predictive Audience whose members you can engage in a number of ways:
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Segment offers [five templates](/docs/unify/traits/predictive-traits/suggested-predictive-audiences/#suggested-predictive-audience-types) that are prebuilt with [Predictive Traits](/docs/unify/traits/predictive-traits) like likelihood to purchase and lifetime predicted value. Selecting a template generates a Predictive Audience whose members you can engage in a number of ways:
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- [Send an email or SMS campaign](/docs/engage/campaigns/) with a discount code
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- Promote a new product line with a drip campaign
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Choose a **Ready to buy** Predictive Audience to target customers who show a high propensity to make a purchase.
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Segment builds this Audience with the [Likelihood to Purchase Predictive Trait](/docs/engage/audiences/predictive-traits//#likelihood-to-purchase). Audience members show encouraging engagement and have a likelihood to buy in the top 20th percentile.
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Segment builds this Audience with the [Likelihood to Purchase Predictive Trait](/docs/unify/traits/predictive-traits//#likelihood-to-purchase). Audience members show encouraging engagement and have a likelihood to buy in the top 20th percentile.
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#### Long shots
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Choose a **High lifetime value** Predictive Audience to target customers that show a high predicted lifetime value.
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Segment builds this Audience with the [Predicted LTV Predictive Trait](/docs/engage/audiences/predictive-traits//#predicted-lifetime-value). Audience members are in the top 10th percentile of predicted lifetime value and Segment expects that they'll spend the most over the next 90 days.
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Segment builds this Audience with the [Predicted LTV Predictive Trait](/docs/unify/traits/predictive-traits//#predicted-lifetime-value). Audience members are in the top 10th percentile of predicted lifetime value and Segment expects that they'll spend the most over the next 90 days.
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#### Potential VIPs
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src/unify/Traits/predictive-traits/using-predictive-traits.md

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Once you've selected a cohort, you can use Predictive Traits in concert with other Segment features:
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- [Audiences](/docs/engage/audiences/), which you can create with Predictive Traits as a base. As part of Engage, Segment also offers prebuilt [Suggested Predictive Audiences](/docs/engage/audiences/predictive-traits/suggested-predictive-audiences/).
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- [Audiences](/docs/engage/audiences/), which you can create with Predictive Traits as a base. As part of Engage, Segment also offers prebuilt [Suggested Predictive Audiences](/docs/unify/traits/predictive-traits/suggested-predictive-audiences/).
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- [Journeys](/docs/engage/journeys/); use Predictive Traits in Journeys to trigger [Engage marketing campaigns](/docs/engage/campaigns/) when users enter a high-percentage cohort, or send promotional material if a customer shows interest and has a high propensity to buy.
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- [Destinations](/docs/connections/destinations/); send your Predictive Traits downstream to [Warehouses](/docs/connections/storage/warehouses/), support systems, and ad platforms.
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