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src/engage/trait-activation/trait-activation-setup.md

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---
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title: Trait Activation Setup
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plan: engage-foundations
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beta: true
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On this page, you'll learn how to set up the Destination that you'll use to get started with [Trait Enrichment](/docs/engage/trait-activation/trait-enrichment/) and [ID Sync](/docs/engage/trait-activation/id-sync/).

src/engage/trait-activation/trait-enrichment.md

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> info ""
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> The setup steps you'll use for Trait Enrichment depend on the type of Destination [you've connected](/docs/engage/trait-activation/trait-activation-setup/).
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> - For Iterable, Facebook Custom Audiences, Zendesk, and Google Adwords, start with [set up Trait Enrichment](#set-up-trait-enrichment).
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> - If you're using SendGrid, Braze, or Salesforce Actions, use the [Destination Actions setup steps](#setup-for-destination-actions).
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> - For Iterable, Facebook Custom Audiences, Zendesk, and Google Adwords, use [set up Trait Enrichment](#set-up-trait-enrichment).
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> - If you're using SendGrid, Braze, or Salesforce Actions, use the [Destination Actions setup steps](#destination-actions-setup).
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## Requirements
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## Set up Trait Enrichment
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> info ""
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> If you're using Destination Actions, visit the setup instructions [here](#setup-for-destination-actions).
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> If you're using Destination Actions, visit the setup instructions [here](#destination-actions-setup).
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To map Trait Enrichment to your destination:
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#### Iterable
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Users can sync as many traits as they would like to Iterable. Iterable also doesn't require you to map Segment traits to specific Iterable fields.
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Users can sync as many traits as they would like to Iterable. Iterable doesn't require you to map Segment traits to specific Iterable fields.
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#### Facebook Custom Audiences
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You can only sync the following traits to Faceook. Each trait you select must map to a Facebook key:
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You can only sync the following traits to Faceookz:
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- `email`
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- `context.device.advertisingId`
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- `firstName`
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- `address.city`
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- `address.postalCode`
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- `address.country`
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Each trait you select must map to a Facebook key.
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#### Zendesk
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Additionally, you can only map one trait per audience to Google as a phone number.
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## Setup for Destination Actions
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## Destination Actions setup
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If you're using Destination Actions, use the following steps to set up Trait Enrichment.
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1. Navigate to **Connections > Destinations** and select your destination.
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1. From the Destination overview screen, select the **Mappings** tab.
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2. Click **+ New Mapping**.
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- **Braze Cloud Mode (Actions)**: Has a preset mapping called **Update User Profile**.
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- **Salesforce (Actions)** Use `Identify calls` as your event trigger.
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- **SendGrid Marketing Campaigns** Configure an **Upsert Contact** mapping. Use `Identify calls` as the event trigger.
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- **Braze Cloud Mode (Actions)**: Use a preset mapping called "Update User Profile".
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- **Salesforce (Actions)**: Use `Identify calls` as your event trigger.
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- **SendGrid Marketing Campaigns**: Configure an "Upsert Contact" mapping. Use `Identify calls` as the event trigger.
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3. Locate the **Select mappings** section to confirm the default field mappings match the traits in your custom setup.
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- To update a trait field mapping click on a field, and in the dropdown search bar enter `traits.` followed by your trait. For example, `traits.email`. Then, click **Use as an event variable**.
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4. Click **Save** and navigate back to Engage to finish building your Audience.

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