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Ambee Destination docs
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---
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title: "Ambee (Actions) Destination"
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hidden: true
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beta: true
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id: 647f2f7ce3b561ab931c2b77
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---
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{% include content/plan-grid.md name="actions" %}
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Ambee provides self-serve predictive analytics for businesses,
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using machine learning to automate audience insights and
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recommendations based on climate and environmental datasets. Ambee
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offers actionable air quality and pollen data that can reinforce your
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climate strategy, simplify personalization and enhance business
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outcomes.
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This destination is maintained by Ambee. For any issues with the
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destination, contact Ambee's [Support
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Team](https://support.getambee.com/portal/en/home){:target="_blank"}.
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{% include content/ajs-upgrade.md %}
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## Getting started
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1. From the **Segment** web app, click **Catalog**, then click
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**Destinations**.
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2. Find the **Destinations Actions** item in the left navigation, and click
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it.
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3. Click Configure **Ambee**
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4. Select an existing Source to connect to **Ambee** (Actions).
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{% include components/actions-fields.html %}
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## Settings
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### Segment write key
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The write key is a unique identifier for each Source. It lets Segment
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know which Source is sending the data and which destinations should
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receive that data.
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To find a write key, you first need to create a non-cloud Source such as
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a website, server, or mobile source.
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Then, in the Source, navigate to **Settings** > **API Keys**.
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### API Key
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To start working with Ambee as your destination, you'll need
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Ambee's API Key. Sign up for Ambee [here](https://auth.ambeedata.com/users/register?redirectUrl=https://api-dashboard.getambee.com){:target="_blank"}.
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Once you are signed in, you will get your limited-period API key on the
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dashboard's homepage. If your use case requires data in bulk, you'll
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need to subscribe to Ambee's [enterprise
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plan](https://www.getambee.com/pricing){:target="_blank"}. During
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subscription, you'll need to specify your choice of API: **air quality**
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and/or **pollen**.
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After subscription, you can use Ambee's air quality and/or pollen data
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by pasting your API key under **the API Key section** in **Mapping**.
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## Ambee Destination Mapping
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### Ambee Air Quality Subscription
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Ambee's air quality subscription helps you personalize and position your
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messaging with emails, SMS, and push notifications to improve user
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engagement on your website based on air quality triggers for locations
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across the world. You can also retarget messaging based on your user's
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geo-location, for example:
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- Promote the sale of your EVs in highly polluted areas
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- Advertise anti-pollution products like masks, skincare, and more, during highly polluted durations
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- Showcase ads for smart air purifiers in highly polluted localities
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The table below shows the AQI risk levels, their associated value, and
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what each category means for the public. Ambee uses globally valid data
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that follows US EPA standards to provide relevant recommendations. If
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you are subscribed to **air quality** you can select the risk levels
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for AQI from the drop-down box under **the air quality** section.
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| AQI risk levels | Index Values | What it means |
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|---------------------|-----------------|-----------------------------|
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| Good | 0-50 | Air quality is good and poses little or no risk. |
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| Moderate | 51-100 | Air quality is acceptable; however, there may be some health concerns for a small number of extremely sensitive people. |
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| Unhealthy for sensitive groups | 101-150 | When air quality is in this range, people in sensitive groups may experience health effects when engaging in outdoor activities. |
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| Unhealthy | 151-200 | When air quality is in this range, everyone who is active outdoors may experience effects. Members of sensitive groups are likely to experience more serious effects. |
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| Very unhealthy | 201-300 | When air quality is in this range, it is expected that there will be widespread effects among general population and more serious effects in members of sensitive groups. |
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| Hazardous | 301-500 | Air quality in this range triggers health warnings of emergency conditions. The entire population is more likely to be affected by serious health effects.
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### Ambee Pollen Subscription
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Ambee's pollen subscription helps you contextualize and hyper-target
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your marketing and advertising campaigns with emails, SMS, and push
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notifications to improve user engagement with the help of pollen
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triggers for locations across the world. You can also personalize your
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ad content based on the user's geolocation, for example:
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- Advertise anti-allergy tissues based on high pollen condition
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- Promote OTC medicines to allergy sufferers
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NAB recommends the risk levels below to understand the risks
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users are exposed to, and help them take preventative measures to
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reduce exposure to pollen. Ambee uses the NAB-compliant index to
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provide accurate insights. If you are subscribed to **pollen**, you can
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select the risk levels for pollen from the drop-down box under the
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**pollen** section.
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| Risk Level | Tree | Grass | Weed | What it means |
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|---------------|---------|-----------|-------------|-----------------|
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| Low | 0-95 | 0-29 | 0-20 | Individuals susceptible to pollen may experience mild allergic symtoms. |
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| Moderate | 96-207 | 30-60 | 21-77 | Many individuals sensitive to pollen may experience allergic symptoms. |
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| High | 208-703 | 61-341 | 78-266 | Most individuals with any sensitivity to pollen will experience allergic symptoms. Extremely sensitive groups could experience serious symptoms. |
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| Very High | 704+ | 342+ | 267+ | Almost all individuals with any sensitivity to pollen will experience symptoms. |
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### IP Address
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Ambee will fetch the user's IP address to trigger air quality and/or
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pollen notifications for device mode with analytics.js or mobile
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(android/iOS).

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