Merge branch 'master' into Data_Graph_Changes-3_25_24

Author: cmastr

src/engage/audiences/linked-audiences-use-cases.md

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+---
+title: Linked Audiences Use Cases
+plan: engage-foundations
+beta: true
+hidden: true
+redirect_from: 
+    - '/unify/linked-profiles/linked-audiences-use-cases'
+hidden: false
+---
+
+Below are some example use cases to help you learn more about Linked Audiences.
+
+## Use case 1: Build an audience of users who have a credit card with an outstanding balance
+
+To build this audience, define a nested entity condition to relate a `Profile` to their:
+- `Account` entity
+- `Credit Card` entity where `credit_card.balance` is "Outstanding"
+
+In the Data Graph, `Account` and `Credit Card` are defined as entities and represented as separate tables in your data warehouse. 
+
+Relationships are defined between:
+- `Profile` and `Account`
+- `Account` and `Credit Card` 
+
+In the warehouse, `credit_card.balance` is a column in the `Credit Card` table. By filtering against the `credit_card.balance` column for the "Outstanding" value, marketers can return a list of users that have a credit card with an outstanding balance.
+
+## Use case 2: Build an audience of cat owners who are also a part of the platinum membership tier
+
+To build this audience, define a nested entity condition to relate a `Profile` to their:
+- `Household` entity
+- `Pet` entity where `pet.type` is "Cat"
+
+Define an audience membership condition to filter for users that are a member of the "Platinum membership tier" audience.
+
+In the Data Graph, `Households` and `Pets` are defined as entities and are represented as separate tables in your data warehouse.
+
+Relationships are defined between:
+- `Profiles` and `Households`
+- `Households` and `Pets`
+
+In the warehouse, `pets.type` is a column in the `pets` table. By filtering against the `pets.type` column for the "cat" value, marketers can return a list of users that have a cat.
+
+Then, adding the audience membership condition allows marketers to further refine their audience to only include users who are part of the "Platinum membership tier" audience.
+
+## Use case 3: Build an audience of credit card holders with a certain number of transactions
+
+To build this audience, define a nested entity condition to relate a `Profile` to their:
+- `Accounts` entity
+- `Subscriptions` entity where `subscriptions.tier` is "Premium"
+- `Transactions` entity where `transactions.count` is greater than five
+
+This nested entity condition has four levels of relationship depth.
+
+In the Data Graph, `Accounts`, `Credit Cards`, and `Transactions` are defined as entities.
+
+Relationships are defined between:
+- `Profiles` and `Accounts`
+- `Accounts` and `Credit Cards`
+- `Credit Cards` and `Transactions`
+
+In the warehouse, `subscriptions.tier` is a column in the `Subscriptions` table, and `transactions.count` is a column in the `Transactions` table. By filtering against the `subscriptions.tier` column for the "Premium" value, and the `transactions.count` column for values greater than five, marketers can return a list of users that have a premium account where there are greater than five transactions.