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Merge pull request #6429 from segmentio/more-predictions-updates
Predictions Updates
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src/unify/Traits/predictions/index.md

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@@ -18,26 +18,15 @@ On this page, you'll learn how to build a prediction.
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> warning "Not a HIPAA Eligible Service or PCI Compliant"
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> Agent Copilot and Unified Profiles in Flex aren't HIPAA Eligible Services or PCI compliant and shouldn't be used in Flex or Segment workflows that are subject to HIPAA or PCI.
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## Access and build a prediction
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To create a prediction, you'll first request access, then build a prediction.
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## Build a prediction
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![The Predictive Trait builder in the Segment UI](../../images/trait_builder.png)
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### Request Predictions access
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Follow these steps to access Predictions:
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1. Navigate to **Engage > Audiences > Computed traits** or **Unify > Traits**. Select **Create computed trait**.
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2. Select **Request Access** to access Predictions.
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### Build a prediction
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Once your Workspace is enabled for Predictions, follow these steps to build a prediction:
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Follow these steps to build a prediction:
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1. In the Trait Builder, select **Predictions**, choose the Trait you want to create, then click **Next**.
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2. Select **Custom Predictive Goal**, **Likelihood to Purchase**, **Predicted Lifetime Value**, or **Likelihood to Churn**.
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4. (For custom Predictive Goals) Add a condition(s) and event(s) to predict.
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1. In the Trait Builder, click **Predictions**, select the prediction you want to create, then click **Next**..
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- (For custom Predictive Goals) Add a condition(s) and event(s) to predict.
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- Select the event and (optional) property that you want to use to make a prediction.
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5. Select a time period for the prediction.
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6. (Optional) In **Include all events**, uncheck any events you don't want Segment to factor into the prediction.
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7. Click **Calculate**. If you're satisfied with the available data, click **Next**.
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#### Target event
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The target event is the Segment event that you want to predict. In creating a prediction, Segment determines the likelihood of the user performing the target event. Predictions work better when many customers have performed the event.
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The target event is the Segment event that you want to predict. In creating a prediction, Segment determines the likelihood of the user performing the target event. Segment lets you include up to two target events and an event property in your prediction.
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#### Data requirements
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