The Google Enhanced Conversions destination enables you to improve the accuracy of your conversion measurement. You can supplement existing conversion tags by sending first-party customer conversion data from your website, such as email address, to Google Ads. Segment hashes this data and sends it in a privacy-safe way. Google matches hashed data with signed-in Google accounts to attribute the conversion to ad events, such as clicks or views. To learn more about Google Enhanced Conversions, see Google's documentation [About enhanced conversions](https://support.google.com/google-ads/answer/9888656?hl=en-GB){:target="_blank"}.
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