Update faq.md

Author: prigiattiperrut

src/connections/sources/catalog/libraries/website/javascript/faq.md

@@ -120,6 +120,14 @@ The Analytics.js library sets the `context.page.referrer` value from the [`windo
 
 There are no rate limits in place for the CDN settings endpoint.
 
+## Does Segment offer a way to convert IP addresses to geolocation data, and what are my options if I need this functionality?
 
+Segment does not automatically convert IP addresses to geolocation data. Our platform focuses on collecting raw data, leaving post-processing tasks like IP to geolocation conversion to your downstream tools, such as Google Analytics.
+
+If you need this functionality, you have a couple of options:
+
+* Use Downstream Tools: Many analytics platforms, like Google Analytics, can automatically handle IP-to-geolocation conversion.
+
+* Utilize a Third-Party API: Alternatively, you can use third-party services like Geolocation API to convert IP addresses to geolocation data. Afterward, you can pass this information as a trait in Identify calls or as a property in Track calls to Segment. Note that implementing this solution will require some engineering resources. This allows you to manage geolocation data according to your specific needs.