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Merge branch 'DOC-385_FB-capi-destination' of github.com:segmentio/segment-docs into DOC-385_FB-capi-destination
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src/connections/destinations/catalog/actions-facebook-conversions-api/index.md

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Facebook Conversions API (Actions) enabled advertisers to send events from their servers directly to Facebook. Server-side events link to Facebook Pixel events, and process like browser pixel events. This means that serve-side events are used in measurement, reporting, and optimization, just like browser pixel events.
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Facebook Conversions API (Actions) enables advertisers to send events from their servers directly to Facebook. Server-side events link to Facebook Pixel events, and process like browser pixel events. This means that serve-side events are used in measurement, reporting, and optimization, just like browser pixel events.
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> info ""
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> This document is about a feature which is in beta. This means that the Facebook Conversions API (Actions) destination is in active development, and some functionality may change before it becomes generally available.
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- **Clearer mapping of data**. Actions-based destinations enable you to define the mapping between the data Segment receives from your source, and the data Segment sends to Facebook Conversions API.
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- **Support for page calls**. Page calls can be sent to Facebook as a standard Page View.
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- **Support for identify calls**. Identify calls can be sent to Facebook as a standard or custom event.
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- **Support for multi-product arrays**. Products nested within arrays, like the products array in the Order Completed event, can be sent to Facebook.
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- **Support for multi-product arrays**. Product data nested within arrays, like the `products` array in the [Order Completed](/docs/connections/spec/ecommerce/v2/#order-completed) event, can be sent to Facebook.
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- **Data normalization**. Data is normalized before it is hashed to ensure the hashed value matches Facebook Pixel (browser).
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## Getting started

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