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title hide-boilerplate hide-dossier id versions
HubSpot Web (Actions) Destination
true
false
631a1c2bfdce36a23f0a14ec
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HubSpot Cloud Mode (Actions)
/docs/connections/destinations/catalog/actions-hubspot-cloud
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HubSpot (Classic)
/docs/connections/destinations/catalog/hubspot

{% include content/plan-grid.md name="actions" %}

HubSpot is an all-in-one marketing tool that helps attract new leads and converts them into paying customers, with features like landing page creation and email automation.

When you use the HubSpot Web (Actions) destination, Segment loads the HubSpot tracking code{:target="_blank"} for you. In addition to tracking page views, the HubSpot tracking code allows you to identify visitors, track events, and manually track page views without reloading the page. The tracking code API allows you to dynamically create events and track event data in HubSpot.

Benefits of HubSpot Web (Actions) vs HubSpot Classic

HubSpot Web (Actions) provides the following benefits over the classic HubSpot destination:

  • Fewer settings. Data mapping for actions-based destinations happens during configuration, which eliminates the need for most settings.
  • Clearer mapping of data. Actions-based destinations enable you to define the mapping between the data Segment receives from your source, and the data Segment sends to the destination.
  • Granular control over data sent. You can customize the conditions under which the events are sent to HubSpot.
  • Support for custom behavioral events. Send custom behavioral events{:target="_blank"} and event properties to HubSpot.
  • Improved tracking for single-page apps. Keep track of page views in a single-page application without reloading the tracking code.

Getting Started

  1. From the Segment web app, navigate to Connections > Catalog.
  2. Search for HubSpot Web (Actions) in the Destinations Catalog, and select the destination.
  3. Click Configure HubSpot Web (Actions).
  4. Select the web source that will send data to HubSpot Web (Actions) and follow the steps to name your destination. The web source chosen must use Analytics.js 2.0.
  5. On the Settings tab, input your HubSpot Hub ID and configure the other destination settings.
  6. Follow the steps in the Destinations Actions documentation on Customizing mappings.
  7. Enable the destination and configured mappings.

{% include components/actions-fields.html settings="true"%}

FAQ & Troubleshooting

Why aren't my custom behavioral events appearing in HubSpot?

You must have a HubSpot Enterprise Marketing Hub account to send custom behavioral events. If you have a HubSpot Enterprise Marketing Hub account and are still missing events, you might have exceeded the limit on the number of event properties per event. Each event can contain data for up to 50 properties. If this limit is exceeded, HubSpot will truncate to only update 50 properties per event completion. See HubSpot documentation{:target="_blank"} for other limits.