diff --git a/README.md b/README.md
index 702a0d659..bb78d7e64 100644
--- a/README.md
+++ b/README.md
@@ -1,16 +1,14 @@
-Truth
-=====
+# Truth
***We've made failure a strategy***
**Main Website:** *[google.github.io/truth](http://google.github.io/truth/)*
**Continuous Integration:** []
-(https://travis-ci.org/google/truth)
**Latest Release:** *0.27*
-**Latest Artifact:** *org.junit.contrib:truth:jar:0.27*
+(https://travis-ci.org/google/truth)
**Latest Release:** *0.28*
+**Latest Artifact:** *org.junit.contrib:truth:jar:0.28*
-What is Truth?
---------------
+## What is Truth?
Truth is an assertion/proposition framework appropriate for testing, inspired by
FEST, and driven by some extensibility needs, written nearly entirely by Google
@@ -22,13 +20,11 @@ or it can be used alongside where other approaches seem more suitable.
#### The full documentation and website for Truth is available at http://google.github.io/truth
-License
--------
+## License
Truth is licensed under the open-source Apache 2.0 license.
-Acknowledgements
-----------------
+## Acknowledgements
Thanks to Github and Travis-CI for having a strong commitment to open-source,
and providing us with tools so we can provide others with code. And thanks to