Refactor profile

Author: wooorm

profile/readme.md

@@ -1,63 +1,71 @@
-# [![rehype][logo]][monorepo]
+# [![rehype][githubusercontent-logo]][github-rehype]
 
-[**rehype**][monorepo] is a popular free and open source tool that transforms
-HTML with plugins.
+**[rehype][github-rehype]** is a popular free and open source tool that
+transforms HTML with plugins.
 Plugins can inspect and change HTML.
 
 * to learn HTML, see [MDN][]
-* we follow [HTML (the living standard) by WHATWG][html]
-* we use [`parse5`][parse5] for parsing and [hast][] as the syntax tree
-* to find plugins, see [`awesome-rehype`][awesome], the
-  [list of plugins][plugins], and the [`rehype-plugin` topic][topic]
+* we follow [HTML (the living standard) by WHATWG][whatwg-html]
+* we use [`parse5`][github-inikulin-parse5] for parsing and
+  [hast][github-hast] as the syntax tree
+* to find plugins, see [`rehypejs/awesome-rehype`][github-rehype-awesome],
+  the [list of plugins][github-rehype-plugins],
+  and the [`rehype-plugin` topic][github-topics-rehype-plugin]
 
 #### unified
 
-rehype is part of the unified collective, which brings together organisations
-that work with content as structured data.
+**rehype** is part of the unified collective,
+which brings together organisations that work with content as structured data.
 
-* for more about us, see [`unifiedjs.com`][site]
-* for how the collective is governed, see [`unifiedjs/collective`][collective]
-* for updates, see [@unifiedjs][twitter] on Twitter
+* for more about us,
+  see [`unifiedjs.com`][unifiedjs]
+* for how the collective is governed,
+  see [`unifiedjs/collective`][github-unified-collective]
 
 #### Get involved
 
-> 👉 **Note**: By interacting with this organization or community you agree to
-> abide by our [code of conduct][coc].
+This community has a [code of conduct][github-health-code-of-conduct].
+You must follow it when interacting with the community.
 
-* for questions, see [support][]
-* to help, see [contribute][]
-* to sponsor, see [OpenCollective][oc] or [GitHub sponsors][ghs]
+* for questions,
+  see [`support.md`][github-health-support]
+* to help,
+  see [`contributing.md`][github-health-contributing]
+* to sponsor,
+  see [GitHub sponsors][github-sponsors],
+  [`thanks.dev`][thanks],
+  or [OpenCollective][]
 
-[logo]: https://raw.githubusercontent.com/rehypejs/rehype/cb624bd/logo.svg?sanitize=true
+[github-hast]: https://github.com/syntax-tree/hast
 
-[monorepo]: https://github.com/rehypejs/rehype
+[github-health-code-of-conduct]: https://github.com/rehypejs/.github/blob/main/code-of-conduct.md
 
-[mdn]: https://developer.mozilla.org/docs/Web/HTML
+[github-health-contributing]: https://github.com/rehypejs/.github/blob/main/contributing.md
 
-[html]: https://html.spec.whatwg.org/multipage/
+[github-health-support]: https://github.com/rehypejs/.github/blob/main/support.md
 
-[parse5]: https://github.com/inikulin/parse5
+[github-inikulin-parse5]: https://github.com/inikulin/parse5
 
-[hast]: https://github.com/syntax-tree/hast
+[github-rehype-awesome]: https://github.com/rehypejs/awesome-rehype
 
-[awesome]: https://github.com/rehypejs/awesome
+[github-rehype-plugins]: https://github.com/rehypejs/rehype/blob/main/doc/plugins.md#list-of-plugins
 
-[plugins]: https://github.com/rehypejs/rehype/blob/main/doc/plugins.md#list-of-plugins
+[github-rehype]: https://github.com/rehypejs/rehype
 
-[topic]: https://github.com/topics/rehype-plugin
+[github-topics-rehype-plugin]: https://github.com/topics/rehype-plugin
 
-[site]: https://unifiedjs.com
+[github-unified-collective]: https://github.com/unifiedjs/collective
 
-[twitter]: https://twitter.com/unifiedjs
+[github-sponsors]: https://github.com/sponsors/unifiedjs
 
-[collective]: https://github.com/unifiedjs/collective
+[githubusercontent-logo]: https://raw.githubusercontent.com/rehypejs/rehype/cb624bd/logo.svg?sanitize=true
 
-[coc]: https://github.com/rehypejs/.github/blob/main/code-of-conduct.md
+[mdn]: https://developer.mozilla.org/docs/Web/HTML
 
-[support]: https://github.com/rehypejs/.github/blob/main/support.md
+[opencollective]: https://opencollective.com/unified
 
-[contribute]: https://github.com/rehypejs/.github/blob/main/contributing.md
+[thanks]: https://thanks.dev
 
-[oc]: https://opencollective.com/unified
+[unifiedjs]: https://unifiedjs.com
 
-[ghs]: https://github.com/sponsors/unifiedjs
+[whatwg-html]: https://html.spec.whatwg.org/multipage/