|
| 1 | +## SEO Checklist |
| 2 | + |
| 3 | +- [ ] Identify whether the intent of the piece is informational, preferential, navigational, or transactional |
| 4 | +- [ ] Select one primary keyword (high-volume, relevant) and several semantically-relevant secondary keywords (long-tail) |
| 5 | +- [ ] Note whether the primary and secondary keyword searches trigger AI summaries, FAQs, or carousels in SERPs |
| 6 | +- [ ] Note if top resulting content types are videos, listicles, etc and what makes it engaging (headings, visuals, depth, etc) |
| 7 | +- [ ] Identify gaps that can be filled among the top performing results (new data, better examples, etc) |
| 8 | +- [ ] Only use a single H1 with the primary keyword intact; it should be unique to the entire website |
| 9 | +- [ ] Use descriptive H2s and H3s along with the secondary keywords for logical flow |
| 10 | +- [ ] Break up long text into paragraphs (<5 sentences) |
| 11 | +- [ ] Use bullet points and numbered lists where applicable |
| 12 | +- [ ] Include a concise summary that states the intent by addressing the readers needs |
| 13 | +- [ ] Make sure the content is [H.E.E.A.T.](https://docs.google.com/presentation/d/1OvdLR_25BXrAvozYt5XzMNGBVuy9a_NL4gsnEz1_uZA/edit#slide=id.g3164f0b88d5_0_30) (Helpful, Expertly-guided, Experienced, Authoritative, Trustworthy) |
| 14 | +- [ ] Make sure image elements explicitly specify width and height in pixels |
| 15 | +- [ ] Optimize images with descriptive alt text and compressed file sizes |
| 16 | +- [ ] Title tag should be 51-60 characters and include primary keyword |
| 17 | +- [ ] Meta description should be 50-160 characters |
| 18 | +- [ ] URL slugs should be short, descriptive, exclude underscores, and avoid dynamic parameters unless necessary |
| 19 | +- [ ] Content should link to at least 3-5 internal links using keyword-rich anchor text |
| 20 | +- [ ] Run page through [Google Search Console](https://search.google.com/search-console?resource_id=sc-domain%3Apulumi.com) to submit / verify that it has been indexed |
| 21 | +- [ ] Make sure [PageSpeed Insights](https://pagespeed.web.dev/) renders page load speed <2 seconds, interaction delay <100ms, and layout shift is minimal |
| 22 | +- [ ] Add [structured data markup](https://developers.google.com/search/docs/appearance/structured-data/search-gallery) where applicable and [test schema](https://search.google.com/test/rich-results) |
| 23 | + |
| 24 | +--- |
| 25 | +More comprehensive info: [SEO Content Guidelines](https://docs.google.com/presentation/d/1OvdLR_25BXrAvozYt5XzMNGBVuy9a_NL4gsnEz1_uZA/edit#slide=id.gd0fdebba44_2_96) |
| 26 | + |
| 27 | +Topic and keyword ideas: [SEO Topical Authority & Prioritization](https://docs.google.com/spreadsheets/d/1CgtaoGyUENFlk70Zdw2y0QJgkEQ_43fs31l__qOSGSs/edit?gid=338520305#gid=338520305) |
0 commit comments