Understand and baseline account sign up using analytics

[JoannaHill]

In the new design, understand the different paths that users go to to sign up. Look for opportunities to improve the sign up rate. Then test improvements e.g. with A/B testing.

What problem are we trying to solve?
We don't actually know exactly how people are commonly signing up for an account right now. So we can't easily optimise that path.

Why?
Account sign ups are the main tool we have for fundraising>
It's also the primary metric for knowing people are using the site.

Background
Accounts were introduced to the Planning Alerts website in 2023 (fact check this).

[JoannaHill]

Jo, Matthew and Kat reviewed the newly set up Google Analytics for Planning Alerts.
Questions we have based on analytics we're seeing regarding sign in flow.

• Of the three ways to enter into the sign in/up flows, which ones are most people using?
• Why have the page views dropped since launching the new design

[JoannaHill]

Comment from Kat from Product Roadmap:
Sign ups have dropped off and we don't know why.

Do we know when and by how much? My guess is that asking people to sign up has been at least part of this story. Ee'd be able to see looking at number of accounts created and alerts over time clearly. I also have a feeling there's a reasonable number who sign up but then haven't completed the final step of creating an alert.
Both can be entirely silent fails because people have forgotten after signing up.
Do we send out a reminder if someone signs up for an account if they then don't create an alert?