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+What do companies in e-commerce, entertainment, healthcare,
+manufacturing, marketing, finance, tech, and hundreds of other
+industries all have in common? You guessed it,
+they all use data. Organizations of all kinds need data analysts to help them
+improve their processes, identify opportunities
+and trends, launch new products, provide
+great customer service, and make thoughtful decisions. Hi, I'm Tony, a program manager at Google and a data
+analyst myself. I like to welcome you to the Google Data
+Analytics Certificate. Now, there are lots of great reasons to
+earn this certificate. Maybe you're thinking
+about starting a career in the exciting
+world of data analytics, or maybe you're just fascinated by the power of data as I am. No matter what brought you here, you're in the right place
+to kick-start a career and learn industry-relevant
+skills in data analytics. But first, what exactly is data? Well, I'll like to say that data is a collection of facts. This collection can
+include numbers, pictures, videos, words, measurements,
+observations, and more. Once you have data, analytics puts it to work through analysis. Data analysis is the
+collection, transformation, and organization of data in
+order to draw conclusions, make predictions, and drive
+informed decision-making. And it doesn't stop there. Data evolves over time which means this analysis or analytics, as we call it, can give us new information throughout
+data's entire life cycle. Data is everywhere. You use and create data everyday. Have you ever read
+reviews of a product before deciding whether
+or not to buy it? That's data analysis. Or maybe you wear a
+fitness tracker to count your steps so you can stay
+active throughout the day. That's data analysis. But you don't just use data. You also create huge amounts
+of it every single day. Any time you use your phone, look up something
+online, stream music, shop with a credit card, post on social media or use GPS to map a route,
+you're creating data. Our digital world and the millions of smart
+devices inside of it have made the amount of data available truly mind-blowing. Here at Google we
+process more than 40,000 searches every second. That's 3.5 billion searches a day and 1.2 trillion
+searches every year. Here's another way
+to think about it. YouTube has almost
+two billion users. If YouTube users
+made up a country, it would be the
+largest in the world. All of that data is transforming
+the world around us. The publication The
+Economist recently called data the world's
+most valuable resource. It's easy to see why data analysts are so valued
+by their organizations. What exactly does
+a data analyst do? Put simply, a data analyst
+is someone who collects, transforms, and organizes data in order to help make
+informed decisions. Besides the role itself, one of the most
+exciting parts of being a data analyst is the number
+of opportunities available. The demand for data
+analysts is greater than the number of qualified people to fill these job openings. This certificate program is a great first step in your journey to finding
+a job you love. Data analysts come from many different
+backgrounds and have all kinds of life experiences. You don't need decades
+of work experience or an expensive education
+to get started. Many data analysts
+taught themselves the skills they needed
+to land their first job, just like you're doing right now. Now let's talk more about
+what you're going to learn. The Google Data Analytics
+Certificate is split into courses based on different
+processes for data analysis. Those are ask, prepare, process, analyze, share, and act. Plan to watch these
+videos in order. Each one covers a new topic and every topic builds on what
+you've learned before, making it easy to
+track your progress. You're in the driver's seat. Even though you might see
+things organized by weeks, everything can be completed
+at your own pace. So you decide how much
+you want to do each day. By the end of the program, you'll take everything you've
+learned and turn it into a project that you can use
+to show off your skills, and wow hiring managers
+at your job interviews. Now along the way you'll
+also hear from Googlers. That's what we call people
+who work here at Google. They'll give you an inside look at what it's like to work in our industry and share personal stories of how
+they got into the field. They'll also give you
+some excellent tips on how to land your dream job. Stay tuned. Some
+of them are going to introduce themselves
+in just a sec. I'm Angie. I'm a program manager of engineering at Google. I truly believe that cleaning data is the heart
+and soul of data. It's how you get
+to know your data, its quirks, its
+flaws, its mysteries. I love a good mystery. It felt like a superpower almost. I was a detective and I had gone in there and I'd really
+solved something. Hi, I'm Alex. I'm a research
+scientist at Google. I research the
+different impacts of artificial intelligence
+on society and our users. My name is Lilah Jones. I'm a part of our cloud team. I get a chance to lead a team of amazing individuals that are focused on helping
+customers get to the cloud. Hi, I'm Evan. I'm a learning portfolio
+manager here at Google. I have one of the coolest jobs in the world where I get to look at all the different
+technologies that affect big data and then work them into training courses like this
+one for students to take. I'll be your instructor
+for the first course. I'll take you through
+each module that will cover a specific topic
+in a few different ways. You'll have videos, reading
+materials, quizzes, hands-on activities, and
+discussion prompts for you to chat about with other
+students in an online forum. I'm really excited to be guiding
+you through this course, but I'm especially excited that you've chosen
+this adventure. Lifelong learning is something that I'm very passionate about. Growing up, when I looked around, I often didn't see many
+options available to me. It wasn't until I started getting serious about my education that I realized I had the control to make
+my own opportunities with education being the key
+that would open those doors. The more I learned and
+the harder I worked, the more possibilities opened up. Had I not gone after that knowledge and continued
+challenging myself, I may not be where I am today. Learning allowed me to grow
+personally, be successful, visit places I would
+never have seen, and meet people I would
+never have known. Now I'm going to introduce
+some of those great people. Hello, I'm Ximena,
+financial analyst. I'll be helping you learn how to ask the right
+questions about data, the project you work on and the problems you're
+trying to solve. Hey, my name is Hallie,
+analytical lead. I'm so excited to show you how to prepare your data so
+it's ready for analysis. Hello, I'm Sally, measurement
+and analytical lead. Together we'll cover how to
+process and clean your data. Cleaning data doesn't
+require soap and water. I'm talking about making
+sure your data is complete, correct, and relevant to the problem you're
+trying to solve. Hey, I'm Ayanna, global
+insights manager. We'll be digging into analysis. You'll learn how to
+collect, transform, and organize data so that you can use it to discover
+useful information, draw conclusions, and
+make great decisions. My name's Kevin and with my experience as Director
+of analytics at Google, I'll guide you through
+what I think is the most exciting part of the data analysis process: plan, create, and present effective and compelling
+data visualizations. Hello, my name is Carrie. I can't wait to tell you about all the exciting things you can do with the programming
+language R. Are you ready? Hi, I'm Rishie, Global analytics skills
+curriculum manager. I'm going to help you bring together everything
+you learned during this program by creating a case study that will
+dazzle any hiring manager. Just like the capstone of a great building shows
+everyone that it's complete, your case study will signify your own great
+achievement of earning a Google certificate
+in data analytics. Okay, are you getting excited about the potential of
+becoming a data analyst? So much is possible with data. You're about to enter
+a whole new world. Ready? Let's go.