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@dmose dmose commented Jul 29, 2025

What we've been calling CTR in the dashboards is actually Unique CTR, UCTR, or user-level CTR. The difference:

CTR: Clicks / Impressions
User-level or Unique CTR (UCTR): Unique Users Who Clicked at least Once / Unique Users Who Saw the Ad

The simplest thing to do first is to correct the labels for what we've got.

This patch fixes the in-tree labels, variables, comments, etc.

Still to do:

  • update the Looker dashboards.
  • Change uses of impressions to impressedPromises.
  • Update the Metrics (i) popup.

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