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CHANGELOG.md
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+## Tuesday, July 29th, 2025
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+
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+- Corrected the UX to change what we've been calling "CTR" to what it actually is: "UCTR". Meaning:
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+ - Unique CTR (UCTR): Unique Users Who Clicked at Least Once / Unique Users Who Saw the Ad. Sometimes also referred to as User-level CTR.
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+ - CTR: Clicks / Impressions
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## Tuesday, May 6th, 2025
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### Added
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