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Website Refresh & Strategic Primer #10

Description

@rickstaa

Goal

Livepeer's primary public-facing surfaces (website + Primer) reflect what Livepeer actually is today — a real-time AI video infrastructure network — giving developers, ecosystem partners, and community members a credible entry point that matches the project's current direction and ambition.

Context

Proposed By: Adam Soffer, Steph Alinsug
Staging URL: https://livepeer-website.vercel.app

The Problem: Livepeer's website is out of date, falls short of professional standards, and the embedded Primer only tells the transcoding story — failing to communicate what Livepeer actually is today and leaving developers, ecosystem partners, and community members without a credible entry point.

Why It Matters: Livepeer is at an inflection point: the real-time AI video opportunity is real, Daydream is live, and the gateway platform is taking shape — but the primary public-facing surfaces tell a years-old story. Every week they stay up, they undermine trust with developers evaluating the network, partners doing due diligence, and community members trying to articulate what Livepeer is. The AI video market is forming now, and first impressions with the right builders will compound.

Scope

Included: Website refresh, Primer rewrite covering full scope of Livepeer's evolution, updated positioning and copy.

Not included: TBD

Success Criteria

  • Developers landing on livepeer.org understand within 60 seconds what Livepeer is today — a real-time AI video infrastructure network — who it's for, and how to get started
  • The Primer functions as a standalone, shareable explainer covering the full scope of Livepeer's evolution, not just transcoding
  • The Foundation has a live, professionally presented surface to iterate copy and positioning

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