diff --git a/invenio_banners/services/config.py b/invenio_banners/services/config.py
index 1be0724..6bc7c36 100644
--- a/invenio_banners/services/config.py
+++ b/invenio_banners/services/config.py
@@ -7,7 +7,7 @@
 
 """Banners Service configuration."""
 
-from invenio_i18n import gettext as _
+from invenio_i18n import lazy_gettext as _
 from invenio_records_resources.services import Link, RecordServiceConfig
 from invenio_records_resources.services.records.links import pagination_links
 from sqlalchemy import asc, desc