Fix citation author name issue (microsoft#19597)

Use `name` rather than `given-names` to set author name.

### Motivation and Context
The old CITATION.cff uses `given-names` to set author names, which won't
be rendered properly with some bibtex style of LaTeX:

<img width="680" alt="image"
src="https://github.com/microsoft/onnxruntime/assets/22856433/c509400e-5b16-4400-8950-550b05186369">

The problem is that **the `"ONNX Runtime developers"` is regarded as a
human name**.

How to fix: by using `name` to set author name, the generated Bibtex
entry will use `{}` to enclose the `"ONNX Runtime developers"`. Then it
is displayed literally:

<img width="742" alt="image"
src="https://github.com/microsoft/onnxruntime/assets/22856433/94083c9f-0daa-4c51-92e1-c966b88d09d2">

Author: ZJUGuoShuai

CITATION.cff

@@ -3,8 +3,7 @@ title: ONNX Runtime
 message: "Please use this information to cite ONNX Runtime in
   research or other publications."
 authors:
-  - affiliation: Microsoft Corporation
-    given-names: ONNX Runtime developers
+  - name: ONNX Runtime developers
 date-released: 2018-11-29
 url: "https://onnxruntime.ai"
 repository-code: "https://github.com/microsoft/onnxruntime"