diff --git a/beer_db_intro.md b/beer_db_intro.md
new file mode 100644
index 0000000..3873008
--- /dev/null
+++ b/beer_db_intro.md
@@ -0,0 +1,399 @@
+# `beer.db` - Using Open Beer & Brewery Data in Ruby
+
+### Agenda
+
+- What's `beer.db `?
+- Example: Breweries - `breweries.txt`
+- Example: Beers  - `beers.txt`
+- How to use `beer.db` in Ruby
+- What's `world.db `?
+- How to use `beer.db` & `world.db` in Ruby
+- How to use HTTP JSON API - `GET /beer/guinness`
+- Design - Plain text format options
+- Design - Better comma separated values (CSV) format
+- Design - "Magic" - Use folder and file names for values and structure
+- Design - "Magic" - Use text patterns (regex) for fields
+
+
+
+# What's `beer.db `?
+
+A free open public domain beer database & schema
+for use in any (programming) language
+
+
+(e.g. uses plain text fixtures/data sets)
+
+~~~
+### Brewery
+
+guinness, St. James's Gate Brewery / Guinness Brewery, 1759, city:dublin
+~~~
+
+~~~
+### Beer
+
+Guinness|Guinness Draught, 4.2%, by:guinness, irish_dry_stout|dry_stout|stout
+~~~
+
+
+# Example: Breweries - `breweries.txt`
+
+~~~
+##############################
+# Wien (W)
+
+[ottakringer]
+  Ottakringer Brauerei, 1838
+  1160 Wien // Ottakringer Straße 91
+~~~
+
+Source: [`at-austria/w-wien/breweries.txt`](https://github.com/openbeer/at-austria/blob/master/1--w-wien--eastern/breweries.txt)
+
+~~~
+###########################
+# Niederösterreich (N)
+
+[zwettler]
+  Zwettler Brauerei, 1709
+  3910 Zwettl // Syrnauer Straße 22-25
+
+[weitra]
+  Weitra Bräu Bierwerkstatt, 1321
+  3970 Weitra // Sparkasseplatz 160
+  zwettler
+~~~
+
+Source: [`at-austria/n-niederoesterreich/breweries.txt`](https://github.com/openbeer/at-austria/blob/master/1--n-niederoesterreich--eastern/breweries.txt)
+
+
+
+# Example: Beers  - `beers.txt`
+
+~~~
+__________________________
+- Ottakringer Brauerei
+
+Ottakringer Helles,                  5.2 %, 11.8°
+Ottakringer Gold Fassl Spezial,      5.6 %, 12.7°
+Ottakringer (Gold Fassl) Pur,        5.2 %, 11.8°, bio
+Ottakringer (Gold Fassl) Pils,       4.6 %, 11.2°
+Ottakringer (Gold Fassl) Zwickl,     5.2 %, 12.2°
+~~~
+
+Source: [`at-austria/w-wien/beers.txt`](https://github.com/openbeer/at-austria/blob/master/1--w-wien--eastern/beers.txt)
+
+~~~
+_______________________
+- Zwettler Brauerei
+
+Zwettler Original,     5.1 %,  11.9°
+Zwettler Pils,         4.9 %,  11.5°
+Zwettler Zwickl,       5.5 %,  12.5°
+Zwettler Dunkles,      3.4 %,  11.5°
+
+_________________
+- Weitra Bräu
+
+Weitra Helles,  5.0 %,   11.8°
+Hadmar,         5.2 %,   12.5°,  bio
+~~~
+
+Source: [`at-austria/n-niederoesterreich/beers.txt`](https://github.com/openbeer/at-austria/blob/master/1--n-niederoesterreich--eastern/beers.txt)
+
+
+
+# How to use `beer.db` in Ruby
+
+Brewery Model
+
+~~~
+by = Brewery.find_by( key: 'guinness' )
+
+by.title
+=> 'St. James's Gate Brewery / Guinness Brewery'
+
+by.country.key
+=> 'ie'
+
+by.country.title
+=> 'Irland'
+
+by.city.title
+=> 'Dublin'
+
+by.beers.first
+=> 'Guinness', 4.2
+
+...
+~~~
+
+# How to use `beer.db` in Ruby (Cont.)
+
+Beer Model
+
+~~~
+b = Beer.find_by( key: 'guinness' )
+
+b.title
+=> 'Guinness'
+
+b.abv
+=> 4.2
+
+b.tags
+=> 'irish_dry_stout', 'dry_stout', 'stout'
+
+b.brewery.title
+=> 'St. James's Gate Brewery / Guinness Brewery'
+
+...
+~~~
+
+
+# What's `world.db `?
+
+A free open public domain world database & schema
+for use in any (programming) language
+
+(e.g. uses plain text fixtures/data sets)
+
+
+~~~
+###  Countries
+
+at, Austria, AUT, 83_871 km², 8_414_638, un|eu|euro|schengen|central_europe|western_europe
+~~~
+
+~~~
+###  Regions (States/Länder/Provinces)
+
+w, Wien [Vienna], 415 km², eastern austria
+~~~
+
+~~~
+### Cities
+
+Wien [Vienna],  W,  1_731_236, m:1_724_000
+~~~
+
+
+# How to use `beer.db` & `world.db` in Ruby
+
+Country Model
+
+~~~
+at = Country.find_by( key: 'at' )
+
+at.title
+=> 'Austria'
+
+at.regions.count
+=> 9
+
+at.beers
+=> 'Weitra Helles', 'Hadmar', 'Zwettler Original', ...
+
+at.breweries
+=> 'Weitra Bräu Bierwerkstatt', 'Zwettler Brauerei', ...
+
+...
+~~~
+
+
+# How to use `beer.db` & `world.db` in Ruby (Cont.)
+
+City Model
+
+~~~
+wien = City.find_by( key: 'wien' )
+
+wien.title
+=> 'Wien'
+
+wien.beers
+=> 'Ottakringer Helles', 'Ottakringer (Gold Fassl) Zwickl', ...
+
+wien.breweries
+=> 'Ottakringer Brauerei'
+
+...
+~~~
+
+
+# How to use HTTP JSON API - `GET /beer/guinness`
+
+Get beer by key `/beer/:key`
+
+~~~
+GET /beer/guinness
+
+{
+  "key":"guinness",
+  "title":"Guinness",
+  "synonyms": "Guinness Draught",
+  "abv":"4.2",
+  "srm":null,
+  "og":null,
+  "tags":["irish_dry_stout","dry_stout","stout"],
+  "brewery":
+  {
+    "key": "guinness",
+    "title": "St. James's Gate Brewery / Guinness Brewery"
+  },
+  "country":
+  {
+    "key":"ie",
+    "title":"Irland"
+  }
+}
+~~~
+
+
+# How to use HTTP JSON API (Cont.) - `GET /brewery/guinness`
+
+Get brewery by key `/brewery/:key`
+
+~~~
+GET /brewery/guinness
+
+{
+  "key": "guinness",
+  "title": "St. James's Gate Brewery / Guinness Brewery",
+  "synonyms": null,
+  "since": 1759,
+  "address": "St. James's Gate // Dublin",
+  "tags": ["diageo"],
+  "beers":
+  [
+    {
+      "key": "guinness",
+      "title": "Guinness"
+    }
+  ],
+  "country":
+  {
+    "key": "ie",
+    "title": "Irland"
+  }
+}
+~~~
+
+
+# Design - Plain text format options
+
+- CSV (Comma Separated Values)
+- TSV (Tab Separated Values)
+- JSON (JavaScript Object Notation)
+- XML (eXtensible Markup Language)
+- YML (Yet Another Markup Language)
+- SQL (Structured Query Language)
+
+
+# Design - Better comma separated values (CSV) format
+
+What's great with CSV?
+
+- Simple plain text
+- One line, one record
+
+What's wrong with CSV?
+
+- No comments
+- Escaping rules for quotes and commas ugly and not really simple
+- No optional fields
+- Fixed order of fields
+- No "magic" e.g.
+    - No auto key generation from title field if leading key field missing (e.g. Guinness => `guinness`)
+    - No autofill field values from folder names or file names
+        - e.g. `europe/at` sets continent to `europe` and country to `at`
+        - e.g. `beers.2.txt` sets type/class to `beer` and grade to `2`
+
+
+# Design -"Magic" - Use folder and file names for values and structure
+
+Do __NOT__ put everything into a single file e.g. `beers.csv`. Better use folders
+ and use folder and file names for adding some "magic" e.g. to autofill values
+ e.g. set values for continent, country, city, district, etc. Example:
+
+`beer.db`:
+
+~~~
+europe/
+    at-austria/
+      n-niederoesterreich/
+         beers.txt
+         breweries.txt
+      o-oberoesterreich/
+         beers.txt
+         breweries.txt
+         ...
+north-america/
+    mx-mexico/
+         beers.txt
+         breweries.txt
+         ...
+pacific/
+    au-australia/
+         ...
+...
+~~~
+
+or
+
+`wien.db`:
+
+~~~
+1-innere-stadt/
+               brewpubs.txt
+               cafes.txt
+               cinemas.txt
+2-leopoldstadt/
+              ...
+3-landstraße/
+            ...
+
+~~~
+
+
+# Design - "Magic" - Use text patterns (regex) for fields
+
+### Year brewery established
+
+e.g. 1759 or 1321
+
+Always four digits => `/[0-9]{4}/`
+
+
+### Region (e.g. state/bundesland/etc.)
+
+e.g. TX => Texas, or  N => Niederösterreich
+
+Always one or two uppercase letters  => `/[A-Z]{1,2}/`
+
+
+### Alcohol by volume (ABV)
+
+e.g. 5.4% => 5.4
+
+Numbers ending with precent (%) => `/[0-9]+(\.[0-9]+)?%/`
+
+
+And many more text patterns in use.
+
+
+
+# That's it. Thanks.
+
+### Links
+
+- [github.com/openbeer](https://github.com/openbeer) - `beer.db` repos
+- [github.com/openfootball](https://github.com/openfootball) - `football.db` repos
+- [github.com/openmundi](https://github.com/openmundi) - `world.db` repos
+
+
+### Questions? Comments?
+
+Send them along to the [Open Beer, Brewery n Brewpub Database Forum/Mailing List](http://groups.google.com/group/beerdb).
+Thanks!
+