Increase analytics opt-in rate for new users

[germain-gg]

Is your feature request related to a problem? Please describe.

The Delight team is currently looking at ways to increase the new users journey. In order to make educated decisions this needs to be backed by data.
By increasing the opt-in rate for that segment of users we will be able to make more informed choices

Describe the solution you'd like

I would like to understand whether we can add more ways to opt-in analytics further up the registration flow to ensure we capture events regarding new users.

Additional context

It's important to note that we can not accumulate any events before the user has opted-in at the exception of the "registration" event that we will remember for the session and dispatch if the user opts-in.

[niquewoodhouse]

I would like to understand whether we can add more ways to opt-in analytics further up the registration flow to ensure we capture events regarding new users.

I think this would be a strategically good thing to do early in the quarter, as measuring impact of changes depends on this so the more people opting in, the more quickly we can reach confidence that changes are good.

[daniellekirkwood]

Totally - the more data the better so any ideas for how we might action this issue would be great!

[niquewoodhouse]

Some ideas to explore:

Move up the funnel and have ticked on by default, EG:

• If we don't have it ticked by default, I don't think it would increase opt ins by much, because it's absolutely not mandatory so the Continue button would be active after selected terms and conditions.

Move up the funnel and don't have it ticked on by default, EG these two:

Copy idea from mobile with a modal after reg

After email verification

[daniellekirkwood]

@niquewoodhouse Can I be frustrating and ask you to add numbers or titles to these options so we can be specific when we talk about the screenshots?

They look great -