- Who is your user?
- What problem are you helping them with?
- Why is this a problem for them?
- What do they use to solve that problem right now?
- No, what do they really use to solve that problem right now?
- What do they like about this solution?
- What do they not like about this solution?
- What do they wish that solution could do for them?
- How is your solution better?
- How much better is your solution?
- Why would they switch to your solution?
- What do you know about these users that no one else knows?
- How many of these users are there?
- How many do you have now?
- How did you get them?
- How will you get more?
- How many more will you have in 3 months?
- What do these users currently pay to have this problem solved?
- Would they be willing to pay more for something better?
- Why are these users good users to try to solve problems for?
- What other kinds of users could you go after once you get all these users using your software?