Fill out press release

Author: anhtaiH

_PRESS-RELEASE.md

@@ -1,6 +1,6 @@
 # Project Name #
 
-<!-- 
+<!--
 > This material was originally posted [here](http://www.quora.com/What-is-Amazons-approach-to-product-development-and-product-management). It is reproduced here for posterities sake.
 
 There is an approach called "working backwards" that is widely used at Amazon. They work backwards from the customer, rather than starting with an idea for a product and trying to bolt customers onto it. While working backwards can be applied to any specific product decision, using this approach is especially important when developing new products or features.
@@ -9,36 +9,52 @@ For new initiatives a product manager typically starts by writing an internal pr
 
 If the benefits listed don't sound very interesting or exciting to customers, then perhaps they're not (and shouldn't be built). Instead, the product manager should keep iterating on the press release until they've come up with benefits that actually sound like benefits. Iterating on a press release is a lot less expensive than iterating on the product itself (and quicker!).
 
-If the press release is more than a page and a half, it is probably too long. Keep it simple. 3-4 sentences for most paragraphs. Cut out the fat. Don't make it into a spec. You can accompany the press release with a FAQ that answers all of the other business or execution questions so the press release can stay focused on what the customer gets. My rule of thumb is that if the press release is hard to write, then the product is probably going to suck. Keep working at it until the outline for each paragraph flows. 
+If the press release is more than a page and a half, it is probably too long. Keep it simple. 3-4 sentences for most paragraphs. Cut out the fat. Don't make it into a spec. You can accompany the press release with a FAQ that answers all of the other business or execution questions so the press release can stay focused on what the customer gets. My rule of thumb is that if the press release is hard to write, then the product is probably going to suck. Keep working at it until the outline for each paragraph flows.
 
 Oh, and I also like to write press-releases in what I call "Oprah-speak" for mainstream consumer products. Imagine you're sitting on Oprah's couch and have just explained the product to her, and then you listen as she explains it to her audience. That's "Oprah-speak", not "Geek-speak".
 
 Once the project moves into development, the press release can be used as a touchstone; a guiding light. The product team can ask themselves, "Are we building what is in the press release?" If they find they're spending time building things that aren't in the press release (overbuilding), they need to ask themselves why. This keeps product development focused on achieving the customer benefits and not building extraneous stuff that takes longer to build, takes resources to maintain, and doesn't provide real customer benefit (at least not enough to warrant inclusion in the press release).
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- 
+
 ## Heading ##
-  > Name the product in a way the reader (i.e. your target customers) will understand.
+Unplanned
 
 ## Sub-Heading ##
-  > Describe who the market for the product is and what benefit they get. One sentence only underneath the title.
+Make meeting new people spontaneous.
 
 ## Summary ##
-  > Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
+Don't let your mind prevent you from taking the leap and meeting new people!
+
+Unplanned is an app that will help you meet new people spontaneously. It works by giving you only 13 seconds to make
+a decision on whether or not you'd like to meet the person who wants to meet you, effectively preventing your brain
+from overthinking it and instead going with your gut instinct.
 
 ## Problem ##
-  > Describe the problem your product solves.
+Despite being ever-more connected, we still end up hanging out with the same group of people on a daily basis, rarely
+meeting new people and being spontaneous. Studies have shown that life full of quality relationships is a happy,
+healthy life -- yet, we don't make enough effort to open ourselves to new possible relationships. No, our brain keeps
+getting in the way.
 
 ## Solution ##
-  > Describe how your product elegantly solves the problem.
+How about a simple hangout over coffee, food, or beer? Make a decision NOW, and then go do it. No thinking allowed.
 
 ## Quote from You ##
-  > A quote from a spokesperson in your company.
+"Unplanned is the 21st century solution to meeting new people."
 
 ## How to Get Started ##
-  > Describe how easy it is to get started.
+To meet someone new, tap on one of the markers shown on the map, and the person's name, picture, and profile will appear.
+Meeting them is as easy as clicking on "Let's Meet". They'll have 13 seconds decide, and if its yes, then a slider will
+reveal contact information, and both of you will have to meet up immediately.
+
+If no or the timer runs out, then meet someone else!
 
 ## Customer Quote ##
-  > Provide a quote from a hypothetical customer that describes how they experienced the benefit.
+"I'm what most people would describe as an introvert, and I often overthink meeting new people. Unplanned has made it
+really easy for me to get coffee or drinks whenever I feel like it AND have some company along with it!"
+
+"I love meeting new people! I met Jessica through Unplanned and realized that we had a scary amount of things in common.
+Needless to say, she's my best friend and maid of honor!"
 
 ## Closing and Call to Action ##
-  > Wrap it up and give pointers where the reader should go next.
+Signing up is simple. Log in with Facebook, make yourself available to meet new people, and go have coffee, food, or beer
+with someone new.