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AnalyticsStrategy.md

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Strategy for Analytics

When Analytics is configured for a Datastream, events are automatically forwarded so that hits are captured. Special attention must be paid when implementing hybrid mode so that hits are not counted twice.

The strategy employed by these samples utilizes two different datastreams. One with analytics configured, and one without. The datastream without analytics configured is used for edge requests sent server-side. And the datastream with analytics configured is used for alloy on the client-side. That way the server-side request does not register any analytics events, but the client side does. The result is analytics are accurately counted only once.

Flow Diagram

Datastream Analytics configured Target configured
Datastream 1 No Yes
Datastream 2 Yes Yes
sequenceDiagram
  participant App server
  participant Browser
  participant Alloy
  participant API as Adobe Experience Platform API
  participant Analytics
  autonumber
  App server->>API: Interact request (datastream 1, no analytics)
  API->>App server: Return propositions
  App server->>Browser: HTML response
  Browser->>Alloy: configure alloy with datastream 2 (with analytics);
  Browser->>Alloy: applyResponse({...});
  Alloy->>API: Send display notification(s)
  API->>Analytics: Send analytics event(s)
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