A summary of the details of banners currently being displayed. ‘‘Impressions’ is the number of times the banner has been displayed. ‘Imp. Left’ is the number of paid impressions remaining. ‘Clicks’ is the number of times a visitor has clicked on the banner. This is used to calculate ‘% Clicks’ which is a useful gauge of the effectiveness of a banner – the higher the better. ‘Client Name’ is the owner of the banner.