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<!DOCTYPE html><html lang="en-gb"><head><meta charset="utf-8"><meta http-equiv="X-UA-Compatible" content="IE=edge"><meta name="viewport" content="width=device-width,initial-scale=1"><title>How to Use Orbitron: A Retro Futuristic Looking Font Perfect for Tech and Sci-fi - FontDiscovery</title><meta name="description" content="Orbitron is a square shaped retro futuristic font perfect for marketing and branding for tech and sci-fi brands. See our visual examples"><meta name="generator" content="Publii Open-Source CMS for Static Site"><link rel="canonical" href="https://typogram.co/font-discovery/how-to-use-orbitron-font.html"><link rel="alternate" type="application/atom+xml" href="https://typogram.co/font-discovery/feed.xml"><link rel="alternate" type="application/json" href="https://typogram.co/font-discovery/feed.json"><meta property="og:title" content="How to Use Orbitron: A Retro Futuristic Looking Font Perfect for Tech and Sci-fi"><meta property="og:image" content="https://typogram.co/font-discovery/media/posts/53/cover-0.png"><meta property="og:image:width" content="716"><meta property="og:image:height" content="462"><meta property="og:site_name" content="FontDiscovery"><meta property="og:description" content="Orbitron is a square shaped retro futuristic font perfect for marketing and branding for tech and sci-fi brands. 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See our visual examples","author":{"@type":"Person","name":"Hua Shu","url":"https://typogram.co/font-discovery/authors/hua-shu/"},"publisher":{"@type":"Organization","name":"Hua Shu","logo":{"@type":"ImageObject","url":"https://typogram.co/font-discovery/media/website/Typogram-logo-2.svg","height":500,"width":2396}}}</script></head><body><div class="container"><header class="header" id="js-header"><a href="https://www.typogram.co/" class="logo"><img src="https://typogram.co/font-discovery/media/website/Typogram-logo-2.svg" alt="FontDiscovery"></a><nav class="navbar js-navbar"><button class="navbar__toggle js-toggle" aria-label="Menu"><span class="navbar__toggle-box"><span class="navbar__toggle-inner">Menu</span></span></button><ul class="navbar__menu"><li><a href="https://typogram.co/blog/" target="_self">Blog Home</a></li><li class="has-submenu"><a href="https://typogram.co/font-discovery/" target="_self" aria-haspopup="true">FontDiscovery</a><ul class="navbar__submenu level-2" aria-hidden="true"><li><a href="https://typogram.co/font-discovery/tags/serif/" title="Serif" target="_self">Serif</a></li><li><a href="https://typogram.co/font-discovery/tags/slab-serif/" title="Slab Serif" target="_self">Slab Serif</a></li><li><a href="https://typogram.co/font-discovery/tags/sans-serif/" target="_self">Sans Serif</a></li><li><a href="https://typogram.co/font-discovery/tags/script/" target="_self">Script</a></li><li><a href="https://typogram.co/font-discovery/tags/display/" target="_self">Display</a></li><li><a href="https://typogram.co/font-discovery/tags/monospaced/" target="_self">Monospaced</a></li></ul></li><li><a href="https://typogram.co/build" title="BuildinPublic" target="_self">BuildinPublic</a></li><li><a href="https://typogram.co/help" title="Help Center" target="_self">Help Center</a></li><li><a href="https://typogram.co/blog/about-us/" title="About Us" target="_self">About Us</a></li><li class="pre-order-button"><a href="https://typogram.co/sign-in" title="SIGN-IN" target="_self">Sign-in</a></li></ul></nav></header><main><article class="post wrapper"><header class="hero"><p class="post__meta">By <a href="https://typogram.co/font-discovery/authors/hua-shu/" rel="author" title="Hua Shu">Hua Shu</a> Published on <time datetime="2022-07-18T21:40">July 18, 2022</time></p><h1 class="post__title">How to Use Orbitron: A Retro Futuristic Looking Font Perfect for Tech and Sci-fi</h1></header><figure class="post__featured-image post__image--wide"><img src="https://typogram.co/font-discovery/media/posts/53/cover-0.png" srcset="https://typogram.co/font-discovery/media/posts/53/responsive/cover-0-xs.png 300w, https://typogram.co/font-discovery/media/posts/53/responsive/cover-0-sm.png 480w, https://typogram.co/font-discovery/media/posts/53/responsive/cover-0-md.png 768w, https://typogram.co/font-discovery/media/posts/53/responsive/cover-0-lg.png 1024w, https://typogram.co/font-discovery/media/posts/53/responsive/cover-0-xl.png 1360w, https://typogram.co/font-discovery/media/posts/53/responsive/cover-0-2xl.png 1600w, https://typogram.co/font-discovery/media/posts/53/responsive/cover-0-sm2.png 375w" sizes="(max-width: 1600px) 100vw, 1600px" loading="eager" height="462" width="716" alt=""></figure><div id="mc_embed_signup"><form class="validate" action="https://typogram.us21.list-manage.com/subscribe/post?u=524fd774e21060e9ef6f46b01&id=f68e30ed33&f_id=00ea5fe1f0" method="post" novalidate="" target="_self"><div id="mc_embed_signup_scroll"><p align="center"><em>If you enjoyed this post, subscribe to get updates from our blog!</em></p><p align="center"><input id="bd-email" class="bd-email" name="EMAIL" type="email" placeholder="Enter your email"> <input class="bd-submit" type="submit" value="Subscribe"></p><div hidden=""><input name="tags" type="hidden" value="2818175"></div></div></form></div><hr><div class="post__entry"><h3>In This Issue…</h3><h1>How to Use Orbitron for Logo and Branding</h1><h2>In this issue</h2><p> </p><ul><li>Font of the Week: <a href="https://fonts.google.com/specimen/Orbitron?query=Orbitron" target="_blank" rel="noopener noreferrer">Orbitron</a></li><li>Design idea: Size, Content, and Engagement</li><li>Color Inspiration: Osaka World Fair, 1970</li></ul><figure class="post__image"><figure class="post__image"><img loading="lazy" src="https://typogram.co/font-discovery/media/posts/53/cover-1.png" alt="sample of Orbitron" width="977" height="745" sizes="(max-width: 1024px) 100vw, 1024px" srcset="https://typogram.co/font-discovery/media/posts/53/responsive/cover-1-xs.png 300w, https://typogram.co/font-discovery/media/posts/53/responsive/cover-1-sm.png 480w, https://typogram.co/font-discovery/media/posts/53/responsive/cover-1-md.png 768w, https://typogram.co/font-discovery/media/posts/53/responsive/cover-1-lg.png 1024w"></figure><figcaption><picture>Sample of Orbitron</picture></figcaption></figure><div><hr></div><h4>Font of the Week</h4><h2>A New Style for Sci-Fi</h2><p>In the 1960s, fonts with square shapes, like <a href="https://en.wikipedia.org/wiki/Eurostile" target="_blank" rel="noopener noreferrer">Eurostile</a> (below), dominated covers of science fictions. Fonts like these blew up. Its square shape reminded the audience of television screens. It was perfect for illustrating content about technology. </p><p>Since then, these square-shaped geometric sans serifs have been associated with technology and strength. Modern technology companies use these square fonts, like NASA, Tesla, Space X, and Subaru.</p><figure class="post__image"><figure class="post__image"><img loading="lazy" src="https://typogram.co/font-discovery/media/posts/53/eurostile-1.png" alt="Eurostile dominated covers of science fictions. source: amazon" width="1108" height="917" sizes="(max-width: 1024px) 100vw, 1024px" srcset="https://typogram.co/font-discovery/media/posts/53/responsive/eurostile-1-xs.png 300w, https://typogram.co/font-discovery/media/posts/53/responsive/eurostile-1-sm.png 480w, https://typogram.co/font-discovery/media/posts/53/responsive/eurostile-1-md.png 768w, https://typogram.co/font-discovery/media/posts/53/responsive/eurostile-1-lg.png 1024w"></figure><figcaption>Eurostile dominated covers of science fictions. source: amazon</figcaption></figure><figure class="post__image"><figure class="post__image"><img loading="lazy" src="https://typogram.co/font-discovery/media/posts/53/font-rocket-2.png" alt="NASA logo; source: NASA" width="1079" height="959" sizes="(max-width: 1024px) 100vw, 1024px" srcset="https://typogram.co/font-discovery/media/posts/53/responsive/font-rocket-2-xs.png 300w, https://typogram.co/font-discovery/media/posts/53/responsive/font-rocket-2-sm.png 480w, https://typogram.co/font-discovery/media/posts/53/responsive/font-rocket-2-md.png 768w, https://typogram.co/font-discovery/media/posts/53/responsive/font-rocket-2-lg.png 1024w"></figure><figcaption>NASA logo; source: <a href="https://www.nasa.gov/feature/the-worm-is-back" target="_blank" rel="noopener noreferrer">NASA</a></figcaption></figure><h2>About Orbitron</h2><p>Orbitron is a geometric sans serif modeled after these moments. It has post-apocalyptic inspirations with potential usage like <em>spaceship exteriors, space station signages</em> if humans were ever to escape Earth. Comparing to <a href="https://fonts.substack.com/p/fontdiscovery-22-communicate-strength" target="_blank" rel="noopener noreferrer">Millimetre,</a> which we covered previously, the square characteristic of Orbitron is more prominent. It evokes a sense of strength and power. Orbitron is perfect for branding for tech companies. </p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2127d94-fdea-4182-8def-614cc71cae89_716x462.png"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2127d94-fdea-4182-8def-614cc71cae89_716x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2127d94-fdea-4182-8def-614cc71cae89_716x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2127d94-fdea-4182-8def-614cc71cae89_716x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2127d94-fdea-4182-8def-614cc71cae89_716x462.png 1456w" sizes="100vw"></picture></a><figure class="sizing-normal"><figure class="post__image"><img loading="lazy" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/c2127d94-fdea-4182-8def-614cc71cae89_716x462.png" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2127d94-fdea-4182-8def-614cc71cae89_716x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2127d94-fdea-4182-8def-614cc71cae89_716x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2127d94-fdea-4182-8def-614cc71cae89_716x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2127d94-fdea-4182-8def-614cc71cae89_716x462.png 1456w" alt="Compare Orbitron vs Millimetre" width="823" height="560" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/c2127d94-fdea-4182-8def-614cc71cae89_716x462.png","fullscreen":null,"imageSize":null,"height":462,"width":716,"resizeWidth":544,"bytes":6582,"alt":null,"title":null,"type":"image/png","href":null}" data-is-external-image="true"></figure><figcaption>Compare Orbitron vs Millimetre</figcaption></figure></figure></div><h2>Font Details </h2><p>Minimum stroke contrast, along with the square shapes help Orbitron communicate strength and power. It has four weights and no italic styles.</p><p>Counters are the negative space in a letter. It comes in two ways: closed or open. Closed counters are completely closed negative spaces (like inside <em>O</em>), whereas open counters are open negative spaces (like <em>C</em>). Orbitron has rectangular closed counters. and large open counters.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d13931-3c88-4cb9-b11e-db14a8d840be_1075x694.jpeg"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d13931-3c88-4cb9-b11e-db14a8d840be_1075x694.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d13931-3c88-4cb9-b11e-db14a8d840be_1075x694.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d13931-3c88-4cb9-b11e-db14a8d840be_1075x694.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d13931-3c88-4cb9-b11e-db14a8d840be_1075x694.jpeg 1456w" sizes="100vw"></picture></a><figure class="sizing-normal"><figure class="post__image"><img loading="lazy" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/b2d13931-3c88-4cb9-b11e-db14a8d840be_1075x694.jpeg" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d13931-3c88-4cb9-b11e-db14a8d840be_1075x694.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d13931-3c88-4cb9-b11e-db14a8d840be_1075x694.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d13931-3c88-4cb9-b11e-db14a8d840be_1075x694.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d13931-3c88-4cb9-b11e-db14a8d840be_1075x694.jpeg 1456w" alt="Orbitron has rectangular closed counters, shown in gray. " width="1075" height="694" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/b2d13931-3c88-4cb9-b11e-db14a8d840be_1075x694.jpeg","fullscreen":null,"imageSize":null,"height":694,"width":1075,"resizeWidth":null,"bytes":59276,"alt":null,"title":null,"type":"image/jpeg","href":null}" data-is-external-image="true"></figure><figcaption>Orbitron has rectangular closed counters, shown in gray. </figcaption></figure></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6ad222a9-ef21-4df4-b5d2-abdefd27d24a_1074x694.jpeg"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6ad222a9-ef21-4df4-b5d2-abdefd27d24a_1074x694.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6ad222a9-ef21-4df4-b5d2-abdefd27d24a_1074x694.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6ad222a9-ef21-4df4-b5d2-abdefd27d24a_1074x694.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6ad222a9-ef21-4df4-b5d2-abdefd27d24a_1074x694.jpeg 1456w" sizes="100vw"></picture></a><figure class="sizing-normal"><figure class="post__image"><img loading="lazy" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/6ad222a9-ef21-4df4-b5d2-abdefd27d24a_1074x694.jpeg" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6ad222a9-ef21-4df4-b5d2-abdefd27d24a_1074x694.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6ad222a9-ef21-4df4-b5d2-abdefd27d24a_1074x694.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6ad222a9-ef21-4df4-b5d2-abdefd27d24a_1074x694.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6ad222a9-ef21-4df4-b5d2-abdefd27d24a_1074x694.jpeg 1456w" alt="Large, open counter (illustrated by the orange areas) signaling openness and strength" width="1074" height="694" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/6ad222a9-ef21-4df4-b5d2-abdefd27d24a_1074x694.jpeg","fullscreen":null,"imageSize":null,"height":694,"width":1074,"resizeWidth":null,"bytes":66863,"alt":null,"title":null,"type":"image/jpeg","href":null}" data-is-external-image="true"></figure><figcaption>Large, open counter (illustrated by the orange areas) signaling openness and strength</figcaption></figure></figure></div><h2>How to use Orbitron for logo</h2><ul><li>Square Communicates futuristic, techy, strength</li><li>Bold is perfect for logo</li><li>Tech brands love to use fonts like Orbitron</li></ul><h2>How to use Orbitron for marketing</h2><ul><li>Black bold weights, in addition to style alternates, are perfect for marketing graphics</li><li>Not suitable for body copy, the square shape jumps out at paragraphs</li></ul><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F3cf603d0-e4ab-43bf-93c2-3eb2e420a4f5_1074x694.jpeg"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F3cf603d0-e4ab-43bf-93c2-3eb2e420a4f5_1074x694.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F3cf603d0-e4ab-43bf-93c2-3eb2e420a4f5_1074x694.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F3cf603d0-e4ab-43bf-93c2-3eb2e420a4f5_1074x694.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F3cf603d0-e4ab-43bf-93c2-3eb2e420a4f5_1074x694.jpeg 1456w" sizes="100vw"></picture></a><figure class="sizing-normal"><figure class="post__image"><img loading="lazy" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/3cf603d0-e4ab-43bf-93c2-3eb2e420a4f5_1074x694.jpeg" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F3cf603d0-e4ab-43bf-93c2-3eb2e420a4f5_1074x694.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F3cf603d0-e4ab-43bf-93c2-3eb2e420a4f5_1074x694.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F3cf603d0-e4ab-43bf-93c2-3eb2e420a4f5_1074x694.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F3cf603d0-e4ab-43bf-93c2-3eb2e420a4f5_1074x694.jpeg 1456w" alt="You can change the look of Orbitron. It has style alternates like “x” and “k”" width="1004" height="729" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/3cf603d0-e4ab-43bf-93c2-3eb2e420a4f5_1074x694.jpeg","fullscreen":null,"imageSize":null,"height":694,"width":1074,"resizeWidth":null,"bytes":86312,"alt":null,"title":null,"type":"image/jpeg","href":null}" data-is-external-image="true"></figure><figcaption>You can change the look of Orbitron. It has style alternates like “x” and “k”</figcaption></figure></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F02e5274e-3f37-40bc-a822-664774209b72_1074x693.jpeg"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F02e5274e-3f37-40bc-a822-664774209b72_1074x693.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F02e5274e-3f37-40bc-a822-664774209b72_1074x693.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F02e5274e-3f37-40bc-a822-664774209b72_1074x693.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F02e5274e-3f37-40bc-a822-664774209b72_1074x693.jpeg 1456w" sizes="100vw"></picture></a><figure class="sizing-normal"><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F02e5274e-3f37-40bc-a822-664774209b72_1074x693.jpeg"><figure class="post__image"><img loading="lazy" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/02e5274e-3f37-40bc-a822-664774209b72_1074x693.jpeg" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F02e5274e-3f37-40bc-a822-664774209b72_1074x693.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F02e5274e-3f37-40bc-a822-664774209b72_1074x693.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F02e5274e-3f37-40bc-a822-664774209b72_1074x693.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F02e5274e-3f37-40bc-a822-664774209b72_1074x693.jpeg 1456w" alt="Orbitron being used as a Pebble smartwatch interface. Source: github" width="1074" height="693" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/02e5274e-3f37-40bc-a822-664774209b72_1074x693.jpeg","fullscreen":null,"imageSize":null,"height":693,"width":1074,"resizeWidth":null,"bytes":87210,"alt":null,"title":null,"type":"image/jpeg","href":null}" data-is-external-image="true"></figure></a><figcaption>Orbitron being used as a Pebble smartwatch interface. Source: <a href="https://github.com/thunderchild7/orbitron-d" target="_blank" rel="noopener noreferrer">github</a></figcaption></figure></figure></div><div><hr></div><h4>Design& Marketing Idea of the Week</h4><h2>Size, Content, and Engagement</h2><p>Digital marketing materials come in different sizes. Wrong size graphics get less engagement because people cannot access the information properly. This also goes for videos. Content that fills up the entire available space is better optimized for engagement. For example, some platforms (like Tiktok) are better suited for vertical videos.</p><p>Once you have figured the size, you should put the important information in the center or a highly visible area so that your audience can easily digest it. </p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2209ce44-d484-4178-896a-844f58340ead_1075x694.jpeg"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2209ce44-d484-4178-896a-844f58340ead_1075x694.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2209ce44-d484-4178-896a-844f58340ead_1075x694.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2209ce44-d484-4178-896a-844f58340ead_1075x694.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2209ce44-d484-4178-896a-844f58340ead_1075x694.jpeg 1456w" sizes="100vw"></picture></a><figure class="sizing-normal"><figure class="post__image"><img loading="lazy" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/2209ce44-d484-4178-896a-844f58340ead_1075x694.jpeg" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2209ce44-d484-4178-896a-844f58340ead_1075x694.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2209ce44-d484-4178-896a-844f58340ead_1075x694.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2209ce44-d484-4178-896a-844f58340ead_1075x694.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2209ce44-d484-4178-896a-844f58340ead_1075x694.jpeg 1456w" alt="content that fills up the available space will get better engagement" width="1075" height="694" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/2209ce44-d484-4178-896a-844f58340ead_1075x694.jpeg","fullscreen":null,"imageSize":null,"height":694,"width":1075,"resizeWidth":null,"bytes":230140,"alt":null,"title":null,"type":"image/jpeg","href":null}" data-is-external-image="true"></figure><figcaption>Content that fills up the available space will get better engagement</figcaption></figure><p> </p></figure></div><div><hr></div><h4>Color Inspirations of the Week </h4><h2>Osaka World Fair, 1970</h2><p>Futurism is an art movement that originated in Italy in the early 20th Century. It emphasized speed, technology, and objects that symbolized these ideals, such as cars, airplanes, and industrial cities. When the World Trade Fair happened in Osaka, Japan in 1970 with the theme “Progress and Harmony for Mankind,” it went crazy with this futurism aesthetics and sci-fi inspirations.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff712dacd-5737-4be0-88c0-0fedfd3eb40d_1074x694.png"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff712dacd-5737-4be0-88c0-0fedfd3eb40d_1074x694.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff712dacd-5737-4be0-88c0-0fedfd3eb40d_1074x694.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff712dacd-5737-4be0-88c0-0fedfd3eb40d_1074x694.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff712dacd-5737-4be0-88c0-0fedfd3eb40d_1074x694.png 1456w" sizes="100vw"></picture></a><figure class="sizing-normal"><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff712dacd-5737-4be0-88c0-0fedfd3eb40d_1074x694.png"><figure class="post__image"><img loading="lazy" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/f712dacd-5737-4be0-88c0-0fedfd3eb40d_1074x694.png" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff712dacd-5737-4be0-88c0-0fedfd3eb40d_1074x694.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff712dacd-5737-4be0-88c0-0fedfd3eb40d_1074x694.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff712dacd-5737-4be0-88c0-0fedfd3eb40d_1074x694.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff712dacd-5737-4be0-88c0-0fedfd3eb40d_1074x694.png 1456w" alt="Osaka World Trade Fair in 1970; source: messynessychic" width="1074" height="694" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/f712dacd-5737-4be0-88c0-0fedfd3eb40d_1074x694.png","fullscreen":null,"imageSize":null,"height":694,"width":1074,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null}" data-is-external-image="true"></figure></a><figcaption>Osaka World Trade Fair in 1970; source: <a href="https://www.messynessychic.com/2020/02/12/the-1970-osaka-worlds-fair-was-out-of-this-world/" target="_blank" rel="noopener noreferrer">messynessychic</a></figcaption></figure></figure></div><div><hr></div><h4>Jargon Buster!</h4><h2>Old Style Serif</h2><p><em>late 15th century, ~1465</em></p><p>Old Style is the earliest serif style. Old Style serifs usually have a left-leaning curve axis with very little contrast between the thick and thin strokes.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F621b06ea-eb98-4be7-9ed8-fa5151c20d81_1518x759.png"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F621b06ea-eb98-4be7-9ed8-fa5151c20d81_1518x759.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F621b06ea-eb98-4be7-9ed8-fa5151c20d81_1518x759.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F621b06ea-eb98-4be7-9ed8-fa5151c20d81_1518x759.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F621b06ea-eb98-4be7-9ed8-fa5151c20d81_1518x759.png 1456w" sizes="100vw"></picture></a><figure class="sizing-normal"><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F621b06ea-eb98-4be7-9ed8-fa5151c20d81_1518x759.png"><figure class="post__image"><img loading="lazy" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/621b06ea-eb98-4be7-9ed8-fa5151c20d81_1518x759.png" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F621b06ea-eb98-4be7-9ed8-fa5151c20d81_1518x759.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F621b06ea-eb98-4be7-9ed8-fa5151c20d81_1518x759.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F621b06ea-eb98-4be7-9ed8-fa5151c20d81_1518x759.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F621b06ea-eb98-4be7-9ed8-fa5151c20d81_1518x759.png 1456w" alt="EB Garamond is an example of Old Style Serif." width="1456" height="728" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/621b06ea-eb98-4be7-9ed8-fa5151c20d81_1518x759.png","fullscreen":null,"imageSize":null,"height":728,"width":1456,"resizeWidth":null,"bytes":31024,"alt":null,"title":null,"type":"image/png","href":null}" data-is-external-image="true"></figure></a><figcaption><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F621b06ea-eb98-4be7-9ed8-fa5151c20d81_1518x759.png"></a><a href="https://fonts.substack.com/p/fontdiscovery-19-how-to-use-the-font" target="_blank" rel="noopener noreferrer">EB Garamond</a> is an example of Old Style Serif.</figcaption></figure></figure></div><div><hr></div><h4>Creative Prompt</h4><p>What’s your crazy tech invention? Create a simple diagram explaining how it works.</p><div><hr></div><h4>Thank you!</h4><p>Thanks for being here for another week. Orbitron is available <a href="https://fonts.google.com/specimen/Orbitron?query=Orbitron" target="_blank" rel="noopener noreferrer">here.</a> </p><div class="captioned-image-container"><figure><figure class="sizing-normal"><figure class="post__image"><img loading="lazy" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/e9ec5ca2-5bbf-446b-abcf-aeb6432901a5_1518x760.png" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9ec5ca2-5bbf-446b-abcf-aeb6432901a5_1518x760.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9ec5ca2-5bbf-446b-abcf-aeb6432901a5_1518x760.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9ec5ca2-5bbf-446b-abcf-aeb6432901a5_1518x760.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9ec5ca2-5bbf-446b-abcf-aeb6432901a5_1518x760.png 1456w" alt="Orbitron infographic" width="1456" height="729" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/e9ec5ca2-5bbf-446b-abcf-aeb6432901a5_1518x760.png","fullscreen":null,"imageSize":null,"height":729,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null}" data-is-external-image="true"></figure><figcaption>Orbitron infographic</figcaption></figure></figure></div></div><footer class="post__footer"><div 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