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<!DOCTYPE html><html lang="en-gb"><head><meta charset="utf-8"><meta http-equiv="X-UA-Compatible" content="IE=edge"><meta name="viewport" content="width=device-width,initial-scale=1"><title>How to Use Barlow: A Practical Sans Serif with Friendly Quirks - FontDiscovery</title><meta name="description" content="Barlow is a neutral sans serif with friendly quirks. It has nine weights to support complex projects like web apps and user interfaces. See our examples."><meta name="generator" content="Publii Open-Source CMS for Static Site"><link rel="canonical" href="https://typogram.co/font-discovery/how-to-use-barlow-font.html"><link rel="alternate" type="application/atom+xml" href="https://typogram.co/font-discovery/feed.xml"><link rel="alternate" type="application/json" href="https://typogram.co/font-discovery/feed.json"><meta property="og:title" content="How to Use Barlow: A Practical Sans Serif with Friendly Quirks"><meta property="og:image" content="https://typogram.co/font-discovery/media/posts/64/barlow-cover-1.png"><meta property="og:image:width" content="1600"><meta property="og:image:height" content="840"><meta property="og:site_name" content="FontDiscovery"><meta property="og:description" content="Barlow is a neutral sans serif with friendly quirks. It has nine weights to support complex projects like web apps and user interfaces. 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It has nine weights to support complex projects like web apps and user interfaces. See our examples.","author":{"@type":"Person","name":"Hua Shu","url":"https://typogram.co/font-discovery/authors/hua-shu/"},"publisher":{"@type":"Organization","name":"Hua Shu","logo":{"@type":"ImageObject","url":"https://typogram.co/font-discovery/media/website/Typogram-logo-2.svg","height":500,"width":2396}}}</script></head><body><div class="container"><header class="header" id="js-header"><a href="https://www.typogram.co/" class="logo"><img src="https://typogram.co/font-discovery/media/website/Typogram-logo-2.svg" alt="FontDiscovery"></a><nav class="navbar js-navbar"><button class="navbar__toggle js-toggle" aria-label="Menu"><span class="navbar__toggle-box"><span class="navbar__toggle-inner">Menu</span></span></button><ul class="navbar__menu"><li><a href="https://typogram.co/blog/" target="_self">Blog Home</a></li><li class="has-submenu"><a href="https://typogram.co/font-discovery/" target="_self" aria-haspopup="true">FontDiscovery</a><ul class="navbar__submenu level-2" aria-hidden="true"><li><a href="https://typogram.co/font-discovery/tags/serif/" title="Serif" target="_self">Serif</a></li><li><a href="https://typogram.co/font-discovery/tags/slab-serif/" title="Slab Serif" target="_self">Slab Serif</a></li><li><a href="https://typogram.co/font-discovery/tags/sans-serif/" target="_self">Sans Serif</a></li><li><a href="https://typogram.co/font-discovery/tags/script/" target="_self">Script</a></li><li><a href="https://typogram.co/font-discovery/tags/display/" target="_self">Display</a></li><li><a href="https://typogram.co/font-discovery/tags/monospaced/" target="_self">Monospaced</a></li></ul></li><li><a href="https://typogram.co/build" title="BuildinPublic" target="_self">BuildinPublic</a></li><li><a href="https://typogram.co/help" title="Help Center" target="_self">Help Center</a></li><li><a href="https://typogram.co/blog/about-us/" title="About Us" target="_self">About Us</a></li><li class="pre-order-button"><a href="https://typogram.co/sign-in" title="SIGN-IN" target="_self">Sign-in</a></li></ul></nav></header><main><article class="post wrapper"><header class="hero"><p class="post__meta">By <a href="https://typogram.co/font-discovery/authors/hua-shu/" rel="author" title="Hua Shu">Hua Shu</a> Published on <time datetime="2022-05-24T17:37">May 24, 2022</time></p><h1 class="post__title">How to Use Barlow: A Practical Sans Serif with Friendly Quirks</h1></header><figure class="post__featured-image post__image--wide"><img src="https://typogram.co/font-discovery/media/posts/64/barlow-cover-1.png" srcset="https://typogram.co/font-discovery/media/posts/64/responsive/barlow-cover-1-xs.png 300w, https://typogram.co/font-discovery/media/posts/64/responsive/barlow-cover-1-sm.png 480w, https://typogram.co/font-discovery/media/posts/64/responsive/barlow-cover-1-md.png 768w, https://typogram.co/font-discovery/media/posts/64/responsive/barlow-cover-1-lg.png 1024w, https://typogram.co/font-discovery/media/posts/64/responsive/barlow-cover-1-xl.png 1360w, https://typogram.co/font-discovery/media/posts/64/responsive/barlow-cover-1-2xl.png 1600w, https://typogram.co/font-discovery/media/posts/64/responsive/barlow-cover-1-sm2.png 375w" sizes="(max-width: 1600px) 100vw, 1600px" loading="eager" height="840" width="1600" alt="barlow cover"></figure><div id="mc_embed_signup"><form class="validate" action="https://typogram.us21.list-manage.com/subscribe/post?u=524fd774e21060e9ef6f46b01&id=f68e30ed33&f_id=00ea5fe1f0" method="post" novalidate="" target="_self"><div id="mc_embed_signup_scroll"><p align="center"><em>If you enjoyed this post, subscribe to get updates from our blog!</em></p><p align="center"><input id="bd-email" class="bd-email" name="EMAIL" type="email" placeholder="Enter your email"> <input class="bd-submit" type="submit" value="Subscribe"></p><div hidden=""><input name="tags" type="hidden" value="2818175"></div></div></form></div><hr><div class="post__entry"><div><h4>In This Issue…</h4><h1>How to Use Barlow for Logo and Branding</h1></div><ul><li>Font of the Week: <a href="https://fonts.google.com/specimen/Barlow" target="_blank" rel="noopener noreferrer">Barlow</a></li><li>Design idea: Branding Trends</li><li>Color Inspiration: Mt.Fuji</li></ul><figure class="post__image"><img loading="lazy" src="https://typogram.co/font-discovery/media/posts/64/cover-2.png" alt="Sample of Barlow" width="1196" height="983" sizes="(max-width: 1024px) 100vw, 1024px" srcset="https://typogram.co/font-discovery/media/posts/64/responsive/cover-2-xs.png 300w, https://typogram.co/font-discovery/media/posts/64/responsive/cover-2-sm.png 480w, https://typogram.co/font-discovery/media/posts/64/responsive/cover-2-md.png 768w, https://typogram.co/font-discovery/media/posts/64/responsive/cover-2-lg.png 1024w"><figcaption>Sample of Barlow</figcaption></figure><div><hr></div><h3>Font of the Week </h3><h2>About Barlow</h2><p>Barlow is a practical sans serif with friendly quirks, perfect for startups. </p><p>The California highway signs and buses inspired Barlow. Even though its style took a more practical approach, it still brings a sense of extra friendliness. It is a superfamily of fonts spanning across normal, semi condensed, and condensed versions, each with nine weights in regular and italics. By having so many weights and styles, Barlow is perfect for complex app interfaces. </p><p>Barlow belongs to a category of fonts known as <a href="https://typogram.co/font-discovery/design-typography-glossary.html">Grotesque Sans Serif</a>, one of the earliest sans serif styles to be popularized. Because of this, Grotesques usually have a lot of visual quirks. The term <em>grotesque</em> also became a synonym for sans serif.</p><h2>Font Detail</h2><ul><li>Extra bold dots on “i” and “j”</li><li>Slight stroke contrast</li><li>Stroke end is angled, with rounded stroke cap as opposed to flat angle and no stroke cap</li><li>Comes in regular and italic with nine weights. It also has Semi-condensed and condensed versions.</li></ul><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feeb6932c-1b63-4a11-ad9b-75d2cc4ac950_716x462.png"><figure class="sizing-normal"><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feeb6932c-1b63-4a11-ad9b-75d2cc4ac950_716x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feeb6932c-1b63-4a11-ad9b-75d2cc4ac950_716x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feeb6932c-1b63-4a11-ad9b-75d2cc4ac950_716x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feeb6932c-1b63-4a11-ad9b-75d2cc4ac950_716x462.png 1456w" sizes="100vw"><img loading="lazy" title="barlow-font-detail-1" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/eeb6932c-1b63-4a11-ad9b-75d2cc4ac950_716x462.png" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feeb6932c-1b63-4a11-ad9b-75d2cc4ac950_716x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feeb6932c-1b63-4a11-ad9b-75d2cc4ac950_716x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feeb6932c-1b63-4a11-ad9b-75d2cc4ac950_716x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Feeb6932c-1b63-4a11-ad9b-75d2cc4ac950_716x462.png 1456w" alt="barlow-font-detail-1" width="838" height="697" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/eeb6932c-1b63-4a11-ad9b-75d2cc4ac950_716x462.png","fullscreen":null,"imageSize":null,"height":462,"width":716,"resizeWidth":424,"bytes":null,"alt":"barlow-font-detail-1","title":null,"type":null,"href":null}" data-is-external-image="true"></figure></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F86971348-58d1-4bf5-9485-96630415d47b_1349x462.png"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F86971348-58d1-4bf5-9485-96630415d47b_1349x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F86971348-58d1-4bf5-9485-96630415d47b_1349x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F86971348-58d1-4bf5-9485-96630415d47b_1349x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F86971348-58d1-4bf5-9485-96630415d47b_1349x462.png 1456w" sizes="100vw"></picture></a><figure class="sizing-normal"><figure class="post__image"><img loading="lazy" title="barlow-font-detail-2" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/86971348-58d1-4bf5-9485-96630415d47b_1349x462.png" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F86971348-58d1-4bf5-9485-96630415d47b_1349x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F86971348-58d1-4bf5-9485-96630415d47b_1349x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F86971348-58d1-4bf5-9485-96630415d47b_1349x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F86971348-58d1-4bf5-9485-96630415d47b_1349x462.png 1456w" alt="barlow-font-detail" width="1100" height="377" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/86971348-58d1-4bf5-9485-96630415d47b_1349x462.png","fullscreen":null,"imageSize":null,"height":377,"width":1100,"resizeWidth":null,"bytes":28824,"alt":"barlow-font-detail-2","title":null,"type":"image/png","href":null}" data-is-external-image="true"></figure><figcaption>Font details of Barlow</figcaption></figure></figure></div><h4>How to use Barlow for logo?</h4><p>Barlow has a good balance of friendly and functional. It is excellent for tech companies looking to create logos communicating simplicity and warmth brand personalities. Medium, Semibold, and Bold are especially great for startup/business logos.</p><h4>How to use Barlow for marketing and branding?</h4><p>Due to its many weights and styles, Barlow is perfect for complex websites, app interfaces as text, or display fonts. Its multiple weights can support complex information hierarchies like text-heavy projects. Because this font is relatively neutral, you can use a serif, with more font personality, like <a href="https://typogram.co/font-discovery/how-to-use-bluu-next-font.html">Bluu Next,</a> to spice it up or a more classic serif, like <a href="https://typogram.co/font-discovery/how-to-use-cormorant-font.html">Cormorant Garamond</a>, to stay objective.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F776d18bf-20b1-4c45-9a66-1b4501f7d7cd_594x462.png"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F776d18bf-20b1-4c45-9a66-1b4501f7d7cd_594x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F776d18bf-20b1-4c45-9a66-1b4501f7d7cd_594x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F776d18bf-20b1-4c45-9a66-1b4501f7d7cd_594x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F776d18bf-20b1-4c45-9a66-1b4501f7d7cd_594x462.png 1456w" sizes="100vw"></picture></a><figure class="sizing-normal"><figure class="post__image"><img loading="lazy" title="barlow-marketing-case-1" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/776d18bf-20b1-4c45-9a66-1b4501f7d7cd_594x462.png" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F776d18bf-20b1-4c45-9a66-1b4501f7d7cd_594x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F776d18bf-20b1-4c45-9a66-1b4501f7d7cd_594x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F776d18bf-20b1-4c45-9a66-1b4501f7d7cd_594x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F776d18bf-20b1-4c45-9a66-1b4501f7d7cd_594x462.png 1456w" alt="Barlow on Perfume packaging; source: FontsinUse" width="1083" height="1170" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/776d18bf-20b1-4c45-9a66-1b4501f7d7cd_594x462.png","fullscreen":null,"imageSize":null,"height":462,"width":594,"resizeWidth":452,"bytes":420210,"alt":"barlow-marketing-case-1","title":null,"type":"image/png","href":null}" data-is-external-image="true"></figure><figcaption>Barlow on Perfume packaging; source: FontsinUse</figcaption></figure><figcaption class="image-caption"></figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F171ebf19-c8f9-4f59-9a8a-641ba3574ca0_594x462.png"><figure class="post__image"><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F171ebf19-c8f9-4f59-9a8a-641ba3574ca0_594x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F171ebf19-c8f9-4f59-9a8a-641ba3574ca0_594x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F171ebf19-c8f9-4f59-9a8a-641ba3574ca0_594x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F171ebf19-c8f9-4f59-9a8a-641ba3574ca0_594x462.png 1456w" sizes="100vw"><img loading="lazy" title="barlow-marketing-case-2" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/171ebf19-c8f9-4f59-9a8a-641ba3574ca0_594x462.png" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F171ebf19-c8f9-4f59-9a8a-641ba3574ca0_594x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F171ebf19-c8f9-4f59-9a8a-641ba3574ca0_594x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F171ebf19-c8f9-4f59-9a8a-641ba3574ca0_594x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F171ebf19-c8f9-4f59-9a8a-641ba3574ca0_594x462.png 1456w" alt="Barlow on a graphic poster; source: FontsinUse" width="941" height="819" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/171ebf19-c8f9-4f59-9a8a-641ba3574ca0_594x462.png","fullscreen":null,"imageSize":null,"height":462,"width":594,"resizeWidth":458,"bytes":490779,"alt":"barlow-marketing-case-2","title":null,"type":"image/png","href":null}" data-is-external-image="true"></figure></a><figcaption class="image-caption">Barlow on a graphic poster; source: FontsinUse</figcaption></figure></div><div><hr></div><h3>Design Idea of the Week</h3><h2>Branding Trends</h2><p>Companies go through rebranding to update or change the public’s perception of them. Last week, we talked about the <a href="https://fontdiscovery.typogram.co/p/facebook-rebrand">rebranding of Facebook</a>. However, have you ever noticed that there seems to be a trend among industries? In recent times, there is a trend of startups having minimalism branding, in which startups are seen increasingly with minimalist, sans serif branding. (<em>Why is that? We’ll talk about it in one of our future branding posts : )</em></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9e6ad521-f8d6-49da-b8d8-1d60833cacd6_716x462.png"><figure class="sizing-normal"><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9e6ad521-f8d6-49da-b8d8-1d60833cacd6_716x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9e6ad521-f8d6-49da-b8d8-1d60833cacd6_716x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9e6ad521-f8d6-49da-b8d8-1d60833cacd6_716x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9e6ad521-f8d6-49da-b8d8-1d60833cacd6_716x462.png 1456w" sizes="100vw"><img loading="lazy" title="startup-minimalist-trend" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9e6ad521-f8d6-49da-b8d8-1d60833cacd6_716x462.png" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9e6ad521-f8d6-49da-b8d8-1d60833cacd6_716x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9e6ad521-f8d6-49da-b8d8-1d60833cacd6_716x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9e6ad521-f8d6-49da-b8d8-1d60833cacd6_716x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9e6ad521-f8d6-49da-b8d8-1d60833cacd6_716x462.png 1456w" alt="startup-minimalist-trend" width="1034" height="941" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9e6ad521-f8d6-49da-b8d8-1d60833cacd6_716x462.png","fullscreen":null,"imageSize":null,"height":462,"width":716,"resizeWidth":562,"bytes":null,"alt":"startup-minimalist-trend","title":null,"type":null,"href":null}" data-is-external-image="true"></figure></a><figcaption class="image-caption">Soylent is an example of lifestyle startups with minimalist branding; source: soylent</figcaption></figure></div><div><hr></div><h3>Color Inspiration of the Week</h3><h2>Mt.Fuji</h2><p>As winter is getting progressively colder, we share a color palette of the beautiful Mt.Fuji.</p><pre><code>Crayola #709AF8 | Sakura #F3BCB9| Bark #462C2F | Pale Sky #9FD5FF</code></pre><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F749ba4f7-a037-4a57-bf8d-d030fcd46ea7_716x462.png"><figure class="sizing-normal"><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F749ba4f7-a037-4a57-bf8d-d030fcd46ea7_716x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F749ba4f7-a037-4a57-bf8d-d030fcd46ea7_716x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F749ba4f7-a037-4a57-bf8d-d030fcd46ea7_716x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F749ba4f7-a037-4a57-bf8d-d030fcd46ea7_716x462.png 1456w" sizes="100vw"><img loading="lazy" title="color-inspo" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/749ba4f7-a037-4a57-bf8d-d030fcd46ea7_716x462.png" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F749ba4f7-a037-4a57-bf8d-d030fcd46ea7_716x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F749ba4f7-a037-4a57-bf8d-d030fcd46ea7_716x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F749ba4f7-a037-4a57-bf8d-d030fcd46ea7_716x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F749ba4f7-a037-4a57-bf8d-d030fcd46ea7_716x462.png 1456w" alt="color-inspo" width="1116" height="897" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/749ba4f7-a037-4a57-bf8d-d030fcd46ea7_716x462.png","fullscreen":null,"imageSize":null,"height":462,"width":716,"resizeWidth":null,"bytes":null,"alt":"color-inspo","title":null,"type":null,"href":null}" data-is-external-image="true"></figure></a><figcaption class="image-caption">Mt.fuji; source: Wikimedia</figcaption></figure></div><div><hr></div><h3>Typography Jargon Buster</h3><h2>Bracket</h2><p>Bracket is the area where a serif and a stroke are connected.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F34146abf-8930-4f0b-ba36-ccfa680658a3_1518x760.png"><figure class="sizing-normal"><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F34146abf-8930-4f0b-ba36-ccfa680658a3_1518x760.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F34146abf-8930-4f0b-ba36-ccfa680658a3_1518x760.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F34146abf-8930-4f0b-ba36-ccfa680658a3_1518x760.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F34146abf-8930-4f0b-ba36-ccfa680658a3_1518x760.png 1456w" sizes="100vw"><img loading="lazy" title="typopography-jargon-buster" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/34146abf-8930-4f0b-ba36-ccfa680658a3_1518x760.png" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F34146abf-8930-4f0b-ba36-ccfa680658a3_1518x760.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F34146abf-8930-4f0b-ba36-ccfa680658a3_1518x760.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F34146abf-8930-4f0b-ba36-ccfa680658a3_1518x760.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F34146abf-8930-4f0b-ba36-ccfa680658a3_1518x760.png 1456w" alt="typopography-jargon-buster" width="1060" height="847" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/34146abf-8930-4f0b-ba36-ccfa680658a3_1518x760.png","fullscreen":null,"imageSize":null,"height":551,"width":1100,"resizeWidth":null,"bytes":null,"alt":"typopography-jargon-buster","title":null,"type":null,"href":null}" data-is-external-image="true"></figure></a><figcaption class="image-caption">Bracketing in letters</figcaption></figure></div><div><hr></div><h3>Creative Prompt </h3><p>Try making a marketing graphic with Barlow or with our color pallet this week!</p><div><hr></div><h2>Thank you</h2><p>…for reading and hanging out here this week! <strong> <a href="https://fonts.google.com/specimen/Barlow" target="_blank" rel="noopener noreferrer">Barlow</a> is available on Google Fonts. It also has <a href="https://fonts.google.com/specimen/Barlow+Semi+Condensed#about" target="_blank" rel="noopener noreferrer">Semi Condensed</a> and <a href="https://fonts.google.com/specimen/Barlow+Condensed" target="_blank" rel="noopener noreferrer">Condensed</a> versions.</strong></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" rel="nofollow noopener" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F674c27c5-6d32-4c51-ad29-ebdfb8697b68_1012x506.png"><figure class="sizing-normal"><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F674c27c5-6d32-4c51-ad29-ebdfb8697b68_1012x506.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F674c27c5-6d32-4c51-ad29-ebdfb8697b68_1012x506.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F674c27c5-6d32-4c51-ad29-ebdfb8697b68_1012x506.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F674c27c5-6d32-4c51-ad29-ebdfb8697b68_1012x506.png 1456w" sizes="100vw"><img loading="lazy" title="barlow-infographic" src="https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/674c27c5-6d32-4c51-ad29-ebdfb8697b68_1012x506.png" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F674c27c5-6d32-4c51-ad29-ebdfb8697b68_1012x506.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F674c27c5-6d32-4c51-ad29-ebdfb8697b68_1012x506.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F674c27c5-6d32-4c51-ad29-ebdfb8697b68_1012x506.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F674c27c5-6d32-4c51-ad29-ebdfb8697b68_1012x506.png 1456w" alt="barlow-infographic" width="1012" height="506" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/674c27c5-6d32-4c51-ad29-ebdfb8697b68_1012x506.png","fullscreen":false,"imageSize":null,"height":506,"width":1012,"resizeWidth":null,"bytes":31746,"alt":"barlow-infographic","title":null,"type":"image/png","href":null}" data-is-external-image="true"></figure></a><figcaption class="image-caption">Infographic of Barlow</figcaption></figure></div></div><footer class="post__footer"><div class="post__last-updated">This article was updated on June 28, 2023</div><div class="post__footer__col"><ul class="post__tag"><li><a href="https://typogram.co/font-discovery/tags/sans-serif/">Sans Serif</a></li></ul><div class="post__share"><a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftypogram.co%2Ffont-discovery%2Fhow-to-use-barlow-font.html" class="js-share facebook" aria-label="Share with Facebook" rel="nofollow noopener 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