diff --git a/cms_status_message/templates/status_message.xml b/cms_status_message/templates/status_message.xml
index bc4f9410..aea8e7fe 100644
--- a/cms_status_message/templates/status_message.xml
+++ b/cms_status_message/templates/status_message.xml
@@ -40,7 +40,7 @@ License LGPL-3.0 or later (http://www.gnu.org/licenses/lgpl).
                 </div>
             </t>
             <div class="msg col-auto">
-                <t t-out="msg['msg']" />
+                <t t-raw="msg['msg']" />
             </div>
         </div>
     </template>