04_04_begin.ipynb

{
 "cells": [
  {
   "cell_type": "markdown",
   "id": "65210250",
   "metadata": {},
   "source": [
    "# Conditional filtering"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 1,
   "id": "604af38a",
   "metadata": {},
   "outputs": [],
   "source": [
    "import pandas as pd\n",
    "import numpy as np"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 2,
   "id": "8e197fd2",
   "metadata": {},
   "outputs": [
    {
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       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>ID</th>\n",
       "      <th>Year_Birth</th>\n",
       "      <th>Education</th>\n",
       "      <th>Marital_Status</th>\n",
       "      <th>Income</th>\n",
       "      <th>Kidhome</th>\n",
       "      <th>Teenhome</th>\n",
       "      <th>Dt_Customer</th>\n",
       "      <th>Recency</th>\n",
       "      <th>MntWines</th>\n",
       "      <th>...</th>\n",
       "      <th>NumWebVisitsMonth</th>\n",
       "      <th>AcceptedCmp3</th>\n",
       "      <th>AcceptedCmp4</th>\n",
       "      <th>AcceptedCmp5</th>\n",
       "      <th>AcceptedCmp1</th>\n",
       "      <th>AcceptedCmp2</th>\n",
       "      <th>Complain</th>\n",
       "      <th>Z_CostContact</th>\n",
       "      <th>Z_Revenue</th>\n",
       "      <th>Response</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>5524</td>\n",
       "      <td>1957</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>58138.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>04-09-2012</td>\n",
       "      <td>58</td>\n",
       "      <td>635</td>\n",
       "      <td>...</td>\n",
       "      <td>7</td>\n",
       "      <td>0</td>\n",
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       "      <td>11</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>2174</td>\n",
       "      <td>1954</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>46344.0</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>08-03-2014</td>\n",
       "      <td>38</td>\n",
       "      <td>11</td>\n",
       "      <td>...</td>\n",
       "      <td>5</td>\n",
       "      <td>0</td>\n",
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       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>4141</td>\n",
       "      <td>1965</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Together</td>\n",
       "      <td>71613.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>21-08-2013</td>\n",
       "      <td>26</td>\n",
       "      <td>426</td>\n",
       "      <td>...</td>\n",
       "      <td>4</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>6182</td>\n",
       "      <td>1984</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Together</td>\n",
       "      <td>26646.0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>10-02-2014</td>\n",
       "      <td>26</td>\n",
       "      <td>11</td>\n",
       "      <td>...</td>\n",
       "      <td>6</td>\n",
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       "      <td>3</td>\n",
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       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>5324</td>\n",
       "      <td>1981</td>\n",
       "      <td>PhD</td>\n",
       "      <td>Married</td>\n",
       "      <td>58293.0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>19-01-2014</td>\n",
       "      <td>94</td>\n",
       "      <td>173</td>\n",
       "      <td>...</td>\n",
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       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>5 rows × 29 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     ID  Year_Birth   Education Marital_Status   Income  Kidhome  Teenhome  \\\n",
       "0  5524        1957  Graduation         Single  58138.0        0         0   \n",
       "1  2174        1954  Graduation         Single  46344.0        1         1   \n",
       "2  4141        1965  Graduation       Together  71613.0        0         0   \n",
       "3  6182        1984  Graduation       Together  26646.0        1         0   \n",
       "4  5324        1981         PhD        Married  58293.0        1         0   \n",
       "\n",
       "  Dt_Customer  Recency  MntWines  ...  NumWebVisitsMonth  AcceptedCmp3  \\\n",
       "0  04-09-2012       58       635  ...                  7             0   \n",
       "1  08-03-2014       38        11  ...                  5             0   \n",
       "2  21-08-2013       26       426  ...                  4             0   \n",
       "3  10-02-2014       26        11  ...                  6             0   \n",
       "4  19-01-2014       94       173  ...                  5             0   \n",
       "\n",
       "   AcceptedCmp4  AcceptedCmp5  AcceptedCmp1  AcceptedCmp2  Complain  \\\n",
       "0             0             0             0             0         0   \n",
       "1             0             0             0             0         0   \n",
       "2             0             0             0             0         0   \n",
       "3             0             0             0             0         0   \n",
       "4             0             0             0             0         0   \n",
       "\n",
       "   Z_CostContact  Z_Revenue  Response  \n",
       "0              3         11         1  \n",
       "1              3         11         0  \n",
       "2              3         11         0  \n",
       "3              3         11         0  \n",
       "4              3         11         0  \n",
       "\n",
       "[5 rows x 29 columns]"
      ]
     },
     "execution_count": 2,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "df = pd.read_csv(\"./data/marketing_campaign.csv\", sep='\\t')\n",
    "df.head()"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 3,
   "id": "2a6ae263",
   "metadata": {},
   "outputs": [
    {
     "name": "stdout",
     "output_type": "stream",
     "text": [
      "<class 'pandas.core.frame.DataFrame'>\n",
      "RangeIndex: 2240 entries, 0 to 2239\n",
      "Data columns (total 29 columns):\n",
      " #   Column               Non-Null Count  Dtype  \n",
      "---  ------               --------------  -----  \n",
      " 0   ID                   2240 non-null   int64  \n",
      " 1   Year_Birth           2240 non-null   int64  \n",
      " 2   Education            2240 non-null   object \n",
      " 3   Marital_Status       2240 non-null   object \n",
      " 4   Income               2216 non-null   float64\n",
      " 5   Kidhome              2240 non-null   int64  \n",
      " 6   Teenhome             2240 non-null   int64  \n",
      " 7   Dt_Customer          2240 non-null   object \n",
      " 8   Recency              2240 non-null   int64  \n",
      " 9   MntWines             2240 non-null   int64  \n",
      " 10  MntFruits            2240 non-null   int64  \n",
      " 11  MntMeatProducts      2240 non-null   int64  \n",
      " 12  MntFishProducts      2240 non-null   int64  \n",
      " 13  MntSweetProducts     2240 non-null   int64  \n",
      " 14  MntGoldProds         2240 non-null   int64  \n",
      " 15  NumDealsPurchases    2240 non-null   int64  \n",
      " 16  NumWebPurchases      2240 non-null   int64  \n",
      " 17  NumCatalogPurchases  2240 non-null   int64  \n",
      " 18  NumStorePurchases    2240 non-null   int64  \n",
      " 19  NumWebVisitsMonth    2240 non-null   int64  \n",
      " 20  AcceptedCmp3         2240 non-null   int64  \n",
      " 21  AcceptedCmp4         2240 non-null   int64  \n",
      " 22  AcceptedCmp5         2240 non-null   int64  \n",
      " 23  AcceptedCmp1         2240 non-null   int64  \n",
      " 24  AcceptedCmp2         2240 non-null   int64  \n",
      " 25  Complain             2240 non-null   int64  \n",
      " 26  Z_CostContact        2240 non-null   int64  \n",
      " 27  Z_Revenue            2240 non-null   int64  \n",
      " 28  Response             2240 non-null   int64  \n",
      "dtypes: float64(1), int64(25), object(3)\n",
      "memory usage: 507.6+ KB\n"
     ]
    }
   ],
   "source": [
    "df.info()"
   ]
  },
  {
   "cell_type": "markdown",
   "id": "c887d47e",
   "metadata": {},
   "source": [
    "## Conditional filtering"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 4,
   "id": "1f52eaa9",
   "metadata": {},
   "outputs": [
    {
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       "      <th>Marital_Status</th>\n",
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       "      <th>Dt_Customer</th>\n",
       "      <th>Recency</th>\n",
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       "      <th>...</th>\n",
       "      <th>NumWebVisitsMonth</th>\n",
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       "      <th>AcceptedCmp4</th>\n",
       "      <th>AcceptedCmp5</th>\n",
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       "      <th>Response</th>\n",
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       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>5324</td>\n",
       "      <td>1981</td>\n",
       "      <td>PhD</td>\n",
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       "    <tr>\n",
       "      <th>7</th>\n",
       "      <td>6177</td>\n",
       "      <td>1985</td>\n",
       "      <td>PhD</td>\n",
       "      <td>Married</td>\n",
       "      <td>33454.0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>08-05-2013</td>\n",
       "      <td>32</td>\n",
       "      <td>76</td>\n",
       "      <td>...</td>\n",
       "      <td>8</td>\n",
       "      <td>0</td>\n",
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       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>10</th>\n",
       "      <td>1994</td>\n",
       "      <td>1983</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Married</td>\n",
       "      <td>NaN</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>15-11-2013</td>\n",
       "      <td>11</td>\n",
       "      <td>5</td>\n",
       "      <td>...</td>\n",
       "      <td>7</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>11</th>\n",
       "      <td>387</td>\n",
       "      <td>1976</td>\n",
       "      <td>Basic</td>\n",
       "      <td>Married</td>\n",
       "      <td>7500.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>13-11-2012</td>\n",
       "      <td>59</td>\n",
       "      <td>6</td>\n",
       "      <td>...</td>\n",
       "      <td>8</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>14</th>\n",
       "      <td>2569</td>\n",
       "      <td>1987</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Married</td>\n",
       "      <td>17323.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>10-10-2012</td>\n",
       "      <td>38</td>\n",
       "      <td>3</td>\n",
       "      <td>...</td>\n",
       "      <td>8</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
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       "      <th>...</th>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
       "      <td>...</td>\n",
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       "    </tr>\n",
       "    <tr>\n",
       "      <th>2226</th>\n",
       "      <td>4478</td>\n",
       "      <td>1979</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Married</td>\n",
       "      <td>63777.0</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>24-03-2013</td>\n",
       "      <td>87</td>\n",
       "      <td>457</td>\n",
       "      <td>...</td>\n",
       "      <td>8</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2229</th>\n",
       "      <td>10084</td>\n",
       "      <td>1972</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Married</td>\n",
       "      <td>24434.0</td>\n",
       "      <td>2</td>\n",
       "      <td>0</td>\n",
       "      <td>18-05-2014</td>\n",
       "      <td>9</td>\n",
       "      <td>3</td>\n",
       "      <td>...</td>\n",
       "      <td>7</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2234</th>\n",
       "      <td>8372</td>\n",
       "      <td>1974</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Married</td>\n",
       "      <td>34421.0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>01-07-2013</td>\n",
       "      <td>81</td>\n",
       "      <td>3</td>\n",
       "      <td>...</td>\n",
       "      <td>7</td>\n",
       "      <td>0</td>\n",
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       "      <td>3</td>\n",
       "      <td>11</td>\n",
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       "    </tr>\n",
       "    <tr>\n",
       "      <th>2235</th>\n",
       "      <td>10870</td>\n",
       "      <td>1967</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Married</td>\n",
       "      <td>61223.0</td>\n",
       "      <td>0</td>\n",
       "      <td>1</td>\n",
       "      <td>13-06-2013</td>\n",
       "      <td>46</td>\n",
       "      <td>709</td>\n",
       "      <td>...</td>\n",
       "      <td>5</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2239</th>\n",
       "      <td>9405</td>\n",
       "      <td>1954</td>\n",
       "      <td>PhD</td>\n",
       "      <td>Married</td>\n",
       "      <td>52869.0</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>15-10-2012</td>\n",
       "      <td>40</td>\n",
       "      <td>84</td>\n",
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       "      <td>11</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>864 rows × 29 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "         ID  Year_Birth   Education Marital_Status   Income  Kidhome  \\\n",
       "4      5324        1981         PhD        Married  58293.0        1   \n",
       "7      6177        1985         PhD        Married  33454.0        1   \n",
       "10     1994        1983  Graduation        Married      NaN        1   \n",
       "11      387        1976       Basic        Married   7500.0        0   \n",
       "14     2569        1987  Graduation        Married  17323.0        0   \n",
       "...     ...         ...         ...            ...      ...      ...   \n",
       "2226   4478        1979  Graduation        Married  63777.0        1   \n",
       "2229  10084        1972  Graduation        Married  24434.0        2   \n",
       "2234   8372        1974  Graduation        Married  34421.0        1   \n",
       "2235  10870        1967  Graduation        Married  61223.0        0   \n",
       "2239   9405        1954         PhD        Married  52869.0        1   \n",
       "\n",
       "      Teenhome Dt_Customer  Recency  MntWines  ...  NumWebVisitsMonth  \\\n",
       "4            0  19-01-2014       94       173  ...                  5   \n",
       "7            0  08-05-2013       32        76  ...                  8   \n",
       "10           0  15-11-2013       11         5  ...                  7   \n",
       "11           0  13-11-2012       59         6  ...                  8   \n",
       "14           0  10-10-2012       38         3  ...                  8   \n",
       "...        ...         ...      ...       ...  ...                ...   \n",
       "2226         1  24-03-2013       87       457  ...                  8   \n",
       "2229         0  18-05-2014        9         3  ...                  7   \n",
       "2234         0  01-07-2013       81         3  ...                  7   \n",
       "2235         1  13-06-2013       46       709  ...                  5   \n",
       "2239         1  15-10-2012       40        84  ...                  7   \n",
       "\n",
       "      AcceptedCmp3  AcceptedCmp4  AcceptedCmp5  AcceptedCmp1  AcceptedCmp2  \\\n",
       "4                0             0             0             0             0   \n",
       "7                0             0             0             0             0   \n",
       "10               0             0             0             0             0   \n",
       "11               0             0             0             0             0   \n",
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       "...            ...           ...           ...           ...           ...   \n",
       "2226             0             0             0             0             0   \n",
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       "2234             0             0             0             0             0   \n",
       "2235             0             0             0             0             0   \n",
       "2239             0             0             0             0             0   \n",
       "\n",
       "      Complain  Z_CostContact  Z_Revenue  Response  \n",
       "4            0              3         11         0  \n",
       "7            0              3         11         0  \n",
       "10           0              3         11         0  \n",
       "11           0              3         11         0  \n",
       "14           0              3         11         0  \n",
       "...        ...            ...        ...       ...  \n",
       "2226         0              3         11         0  \n",
       "2229         0              3         11         0  \n",
       "2234         0              3         11         0  \n",
       "2235         0              3         11         0  \n",
       "2239         0              3         11         1  \n",
       "\n",
       "[864 rows x 29 columns]"
      ]
     },
     "execution_count": 4,
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     "output_type": "execute_result"
    }
   ],
   "source": [
    "df[df['Marital_Status'] == \"Married\"]"
   ]
  },
  {
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       "      <td>11</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>864 rows × 29 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "         ID  Year_Birth   Education Marital_Status   Income  Kidhome  \\\n",
       "4      5324        1981         PhD        Married  58293.0        1   \n",
       "7      6177        1985         PhD        Married  33454.0        1   \n",
       "10     1994        1983  Graduation        Married      NaN        1   \n",
       "11      387        1976       Basic        Married   7500.0        0   \n",
       "14     2569        1987  Graduation        Married  17323.0        0   \n",
       "...     ...         ...         ...            ...      ...      ...   \n",
       "2226   4478        1979  Graduation        Married  63777.0        1   \n",
       "2229  10084        1972  Graduation        Married  24434.0        2   \n",
       "2234   8372        1974  Graduation        Married  34421.0        1   \n",
       "2235  10870        1967  Graduation        Married  61223.0        0   \n",
       "2239   9405        1954         PhD        Married  52869.0        1   \n",
       "\n",
       "      Teenhome Dt_Customer  Recency  MntWines  ...  NumWebVisitsMonth  \\\n",
       "4            0  19-01-2014       94       173  ...                  5   \n",
       "7            0  08-05-2013       32        76  ...                  8   \n",
       "10           0  15-11-2013       11         5  ...                  7   \n",
       "11           0  13-11-2012       59         6  ...                  8   \n",
       "14           0  10-10-2012       38         3  ...                  8   \n",
       "...        ...         ...      ...       ...  ...                ...   \n",
       "2226         1  24-03-2013       87       457  ...                  8   \n",
       "2229         0  18-05-2014        9         3  ...                  7   \n",
       "2234         0  01-07-2013       81         3  ...                  7   \n",
       "2235         1  13-06-2013       46       709  ...                  5   \n",
       "2239         1  15-10-2012       40        84  ...                  7   \n",
       "\n",
       "      AcceptedCmp3  AcceptedCmp4  AcceptedCmp5  AcceptedCmp1  AcceptedCmp2  \\\n",
       "4                0             0             0             0             0   \n",
       "7                0             0             0             0             0   \n",
       "10               0             0             0             0             0   \n",
       "11               0             0             0             0             0   \n",
       "14               0             0             0             0             0   \n",
       "...            ...           ...           ...           ...           ...   \n",
       "2226             0             0             0             0             0   \n",
       "2229             0             0             0             0             0   \n",
       "2234             0             0             0             0             0   \n",
       "2235             0             0             0             0             0   \n",
       "2239             0             0             0             0             0   \n",
       "\n",
       "      Complain  Z_CostContact  Z_Revenue  Response  \n",
       "4            0              3         11         0  \n",
       "7            0              3         11         0  \n",
       "10           0              3         11         0  \n",
       "11           0              3         11         0  \n",
       "14           0              3         11         0  \n",
       "...        ...            ...        ...       ...  \n",
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       "2229         0              3         11         0  \n",
       "2234         0              3         11         0  \n",
       "2235         0              3         11         0  \n",
       "2239         0              3         11         1  \n",
       "\n",
       "[864 rows x 29 columns]"
      ]
     },
     "execution_count": 5,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "df.loc[df['Marital_Status'] == \"Married\"]"
   ]
  },
  {
   "cell_type": "markdown",
   "id": "9d3f0d29",
   "metadata": {},
   "source": [
    "## Chained condition"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 6,
   "id": "f3b6f8c0",
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/plain": [
       "Married     864\n",
       "Together    580\n",
       "Single      480\n",
       "Divorced    232\n",
       "Widow        77\n",
       "Alone         3\n",
       "Absurd        2\n",
       "YOLO          2\n",
       "Name: Marital_Status, dtype: int64"
      ]
     },
     "execution_count": 6,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "df['Marital_Status'].value_counts()"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 7,
   "id": "fc4b74f1",
   "metadata": {},
   "outputs": [
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       "      <th>AcceptedCmp5</th>\n",
       "      <th>AcceptedCmp1</th>\n",
       "      <th>AcceptedCmp2</th>\n",
       "      <th>Complain</th>\n",
       "      <th>Z_CostContact</th>\n",
       "      <th>Z_Revenue</th>\n",
       "      <th>Response</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>111</th>\n",
       "      <td>7431</td>\n",
       "      <td>1991</td>\n",
       "      <td>PhD</td>\n",
       "      <td>Single</td>\n",
       "      <td>68126.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>10-11-2012</td>\n",
       "      <td>40</td>\n",
       "      <td>1332</td>\n",
       "      <td>...</td>\n",
       "      <td>9</td>\n",
       "      <td>0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>113</th>\n",
       "      <td>999</td>\n",
       "      <td>1991</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>86037.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>02-01-2013</td>\n",
       "      <td>95</td>\n",
       "      <td>490</td>\n",
       "      <td>...</td>\n",
       "      <td>3</td>\n",
       "      <td>0</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>140</th>\n",
       "      <td>821</td>\n",
       "      <td>1992</td>\n",
       "      <td>Master</td>\n",
       "      <td>Single</td>\n",
       "      <td>92859.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>19-10-2012</td>\n",
       "      <td>46</td>\n",
       "      <td>962</td>\n",
       "      <td>...</td>\n",
       "      <td>2</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>392</th>\n",
       "      <td>2669</td>\n",
       "      <td>1993</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>74293.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>04-05-2014</td>\n",
       "      <td>66</td>\n",
       "      <td>375</td>\n",
       "      <td>...</td>\n",
       "      <td>2</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>696</th>\n",
       "      <td>8315</td>\n",
       "      <td>1995</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>34824.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>26-03-2014</td>\n",
       "      <td>65</td>\n",
       "      <td>4</td>\n",
       "      <td>...</td>\n",
       "      <td>6</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>747</th>\n",
       "      <td>10548</td>\n",
       "      <td>1995</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>71163.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>09-03-2014</td>\n",
       "      <td>30</td>\n",
       "      <td>283</td>\n",
       "      <td>...</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>831</th>\n",
       "      <td>8560</td>\n",
       "      <td>1992</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>48789.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>10-09-2012</td>\n",
       "      <td>94</td>\n",
       "      <td>351</td>\n",
       "      <td>...</td>\n",
       "      <td>6</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>846</th>\n",
       "      <td>10343</td>\n",
       "      <td>1991</td>\n",
       "      <td>2n Cycle</td>\n",
       "      <td>Single</td>\n",
       "      <td>61618.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>29-09-2012</td>\n",
       "      <td>27</td>\n",
       "      <td>605</td>\n",
       "      <td>...</td>\n",
       "      <td>3</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>893</th>\n",
       "      <td>9960</td>\n",
       "      <td>1991</td>\n",
       "      <td>Basic</td>\n",
       "      <td>Single</td>\n",
       "      <td>26868.0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>30-04-2014</td>\n",
       "      <td>52</td>\n",
       "      <td>0</td>\n",
       "      <td>...</td>\n",
       "      <td>7</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>914</th>\n",
       "      <td>10619</td>\n",
       "      <td>1994</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>95529.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>03-12-2012</td>\n",
       "      <td>29</td>\n",
       "      <td>770</td>\n",
       "      <td>...</td>\n",
       "      <td>3</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>921</th>\n",
       "      <td>4483</td>\n",
       "      <td>1993</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>72354.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>17-04-2013</td>\n",
       "      <td>67</td>\n",
       "      <td>315</td>\n",
       "      <td>...</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>928</th>\n",
       "      <td>10037</td>\n",
       "      <td>1993</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>74293.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>04-05-2014</td>\n",
       "      <td>66</td>\n",
       "      <td>375</td>\n",
       "      <td>...</td>\n",
       "      <td>2</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>995</th>\n",
       "      <td>5184</td>\n",
       "      <td>1995</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>34824.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>26-03-2014</td>\n",
       "      <td>65</td>\n",
       "      <td>4</td>\n",
       "      <td>...</td>\n",
       "      <td>6</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1042</th>\n",
       "      <td>10749</td>\n",
       "      <td>1991</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>8028.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>18-09-2012</td>\n",
       "      <td>62</td>\n",
       "      <td>73</td>\n",
       "      <td>...</td>\n",
       "      <td>19</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1066</th>\n",
       "      <td>3005</td>\n",
       "      <td>1992</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>83528.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>01-05-2014</td>\n",
       "      <td>7</td>\n",
       "      <td>530</td>\n",
       "      <td>...</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1179</th>\n",
       "      <td>5735</td>\n",
       "      <td>1991</td>\n",
       "      <td>Master</td>\n",
       "      <td>Single</td>\n",
       "      <td>90638.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>13-02-2014</td>\n",
       "      <td>29</td>\n",
       "      <td>1156</td>\n",
       "      <td>...</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1246</th>\n",
       "      <td>4136</td>\n",
       "      <td>1992</td>\n",
       "      <td>Basic</td>\n",
       "      <td>Single</td>\n",
       "      <td>7500.0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>03-12-2012</td>\n",
       "      <td>63</td>\n",
       "      <td>10</td>\n",
       "      <td>...</td>\n",
       "      <td>9</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1351</th>\n",
       "      <td>5080</td>\n",
       "      <td>1993</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>70515.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>21-10-2013</td>\n",
       "      <td>12</td>\n",
       "      <td>420</td>\n",
       "      <td>...</td>\n",
       "      <td>2</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1572</th>\n",
       "      <td>5350</td>\n",
       "      <td>1991</td>\n",
       "      <td>Master</td>\n",
       "      <td>Single</td>\n",
       "      <td>90638.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>13-02-2014</td>\n",
       "      <td>29</td>\n",
       "      <td>1156</td>\n",
       "      <td>...</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1714</th>\n",
       "      <td>4055</td>\n",
       "      <td>1992</td>\n",
       "      <td>Basic</td>\n",
       "      <td>Single</td>\n",
       "      <td>18746.0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>29-05-2014</td>\n",
       "      <td>41</td>\n",
       "      <td>2</td>\n",
       "      <td>...</td>\n",
       "      <td>6</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1722</th>\n",
       "      <td>569</td>\n",
       "      <td>1991</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>90273.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>14-12-2013</td>\n",
       "      <td>32</td>\n",
       "      <td>704</td>\n",
       "      <td>...</td>\n",
       "      <td>2</td>\n",
       "      <td>0</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1850</th>\n",
       "      <td>4427</td>\n",
       "      <td>1995</td>\n",
       "      <td>2n Cycle</td>\n",
       "      <td>Single</td>\n",
       "      <td>83257.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>18-09-2012</td>\n",
       "      <td>56</td>\n",
       "      <td>536</td>\n",
       "      <td>...</td>\n",
       "      <td>6</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>1</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2040</th>\n",
       "      <td>5631</td>\n",
       "      <td>1991</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>49767.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>02-05-2013</td>\n",
       "      <td>92</td>\n",
       "      <td>202</td>\n",
       "      <td>...</td>\n",
       "      <td>4</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2093</th>\n",
       "      <td>7734</td>\n",
       "      <td>1993</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Absurd</td>\n",
       "      <td>79244.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>19-12-2012</td>\n",
       "      <td>58</td>\n",
       "      <td>471</td>\n",
       "      <td>...</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>1</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2164</th>\n",
       "      <td>7600</td>\n",
       "      <td>1992</td>\n",
       "      <td>Basic</td>\n",
       "      <td>Single</td>\n",
       "      <td>15253.0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>28-10-2013</td>\n",
       "      <td>13</td>\n",
       "      <td>1</td>\n",
       "      <td>...</td>\n",
       "      <td>7</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2213</th>\n",
       "      <td>3661</td>\n",
       "      <td>1995</td>\n",
       "      <td>2n Cycle</td>\n",
       "      <td>Single</td>\n",
       "      <td>80617.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>12-10-2012</td>\n",
       "      <td>42</td>\n",
       "      <td>594</td>\n",
       "      <td>...</td>\n",
       "      <td>2</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>26 rows × 29 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "         ID  Year_Birth   Education Marital_Status   Income  Kidhome  \\\n",
       "111    7431        1991         PhD         Single  68126.0        0   \n",
       "113     999        1991  Graduation         Single  86037.0        0   \n",
       "140     821        1992      Master         Single  92859.0        0   \n",
       "392    2669        1993  Graduation         Single  74293.0        0   \n",
       "696    8315        1995  Graduation         Single  34824.0        0   \n",
       "747   10548        1995  Graduation         Single  71163.0        0   \n",
       "831    8560        1992  Graduation         Single  48789.0        0   \n",
       "846   10343        1991    2n Cycle         Single  61618.0        0   \n",
       "893    9960        1991       Basic         Single  26868.0        1   \n",
       "914   10619        1994  Graduation         Single  95529.0        0   \n",
       "921    4483        1993  Graduation         Single  72354.0        0   \n",
       "928   10037        1993  Graduation         Single  74293.0        0   \n",
       "995    5184        1995  Graduation         Single  34824.0        0   \n",
       "1042  10749        1991  Graduation         Single   8028.0        0   \n",
       "1066   3005        1992  Graduation         Single  83528.0        0   \n",
       "1179   5735        1991      Master         Single  90638.0        0   \n",
       "1246   4136        1992       Basic         Single   7500.0        1   \n",
       "1351   5080        1993  Graduation         Single  70515.0        0   \n",
       "1572   5350        1991      Master         Single  90638.0        0   \n",
       "1714   4055        1992       Basic         Single  18746.0        1   \n",
       "1722    569        1991  Graduation         Single  90273.0        0   \n",
       "1850   4427        1995    2n Cycle         Single  83257.0        0   \n",
       "2040   5631        1991  Graduation         Single  49767.0        0   \n",
       "2093   7734        1993  Graduation         Absurd  79244.0        0   \n",
       "2164   7600        1992       Basic         Single  15253.0        1   \n",
       "2213   3661        1995    2n Cycle         Single  80617.0        0   \n",
       "\n",
       "      Teenhome Dt_Customer  Recency  MntWines  ...  NumWebVisitsMonth  \\\n",
       "111          0  10-11-2012       40      1332  ...                  9   \n",
       "113          0  02-01-2013       95       490  ...                  3   \n",
       "140          0  19-10-2012       46       962  ...                  2   \n",
       "392          0  04-05-2014       66       375  ...                  2   \n",
       "696          0  26-03-2014       65         4  ...                  6   \n",
       "747          0  09-03-2014       30       283  ...                  1   \n",
       "831          0  10-09-2012       94       351  ...                  6   \n",
       "846          0  29-09-2012       27       605  ...                  3   \n",
       "893          0  30-04-2014       52         0  ...                  7   \n",
       "914          0  03-12-2012       29       770  ...                  3   \n",
       "921          0  17-04-2013       67       315  ...                  1   \n",
       "928          0  04-05-2014       66       375  ...                  2   \n",
       "995          0  26-03-2014       65         4  ...                  6   \n",
       "1042         0  18-09-2012       62        73  ...                 19   \n",
       "1066         0  01-05-2014        7       530  ...                  1   \n",
       "1179         0  13-02-2014       29      1156  ...                  1   \n",
       "1246         0  03-12-2012       63        10  ...                  9   \n",
       "1351         0  21-10-2013       12       420  ...                  2   \n",
       "1572         0  13-02-2014       29      1156  ...                  1   \n",
       "1714         0  29-05-2014       41         2  ...                  6   \n",
       "1722         0  14-12-2013       32       704  ...                  2   \n",
       "1850         0  18-09-2012       56       536  ...                  6   \n",
       "2040         0  02-05-2013       92       202  ...                  4   \n",
       "2093         0  19-12-2012       58       471  ...                  1   \n",
       "2164         0  28-10-2013       13         1  ...                  7   \n",
       "2213         0  12-10-2012       42       594  ...                  2   \n",
       "\n",
       "      AcceptedCmp3  AcceptedCmp4  AcceptedCmp5  AcceptedCmp1  AcceptedCmp2  \\\n",
       "111              0             1             0             0             0   \n",
       "113              0             1             1             0             0   \n",
       "140              0             0             0             0             0   \n",
       "392              0             0             0             0             0   \n",
       "696              0             0             0             0             0   \n",
       "747              0             0             0             0             0   \n",
       "831              0             0             0             0             0   \n",
       "846              0             0             0             0             0   \n",
       "893              0             0             0             0             0   \n",
       "914              0             0             1             0             0   \n",
       "921              0             0             0             0             0   \n",
       "928              0             0             0             0             0   \n",
       "995              0             0             0             0             0   \n",
       "1042             0             0             0             0             0   \n",
       "1066             1             0             0             1             0   \n",
       "1179             0             0             1             0             0   \n",
       "1246             0             0             0             0             0   \n",
       "1351             0             0             0             0             0   \n",
       "1572             0             0             1             0             0   \n",
       "1714             0             0             0             0             0   \n",
       "1722             0             1             1             1             0   \n",
       "1850             1             0             1             0             0   \n",
       "2040             0             0             0             0             0   \n",
       "2093             0             0             1             1             0   \n",
       "2164             0             0             0             0             0   \n",
       "2213             0             0             0             0             0   \n",
       "\n",
       "      Complain  Z_CostContact  Z_Revenue  Response  \n",
       "111          0              3         11         1  \n",
       "113          0              3         11         1  \n",
       "140          0              3         11         0  \n",
       "392          0              3         11         0  \n",
       "696          0              3         11         0  \n",
       "747          0              3         11         0  \n",
       "831          0              3         11         0  \n",
       "846          0              3         11         0  \n",
       "893          0              3         11         0  \n",
       "914          0              3         11         1  \n",
       "921          0              3         11         0  \n",
       "928          0              3         11         0  \n",
       "995          0              3         11         0  \n",
       "1042         0              3         11         0  \n",
       "1066         0              3         11         1  \n",
       "1179         0              3         11         0  \n",
       "1246         0              3         11         0  \n",
       "1351         0              3         11         1  \n",
       "1572         0              3         11         1  \n",
       "1714         0              3         11         0  \n",
       "1722         0              3         11         1  \n",
       "1850         1              3         11         1  \n",
       "2040         0              3         11         0  \n",
       "2093         0              3         11         1  \n",
       "2164         0              3         11         0  \n",
       "2213         0              3         11         0  \n",
       "\n",
       "[26 rows x 29 columns]"
      ]
     },
     "execution_count": 7,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "df.loc[(~df['Marital_Status'].isin(['Married', 'Together'])) & (df['Year_Birth'] > 1990)]"
   ]
  },
  {
   "cell_type": "markdown",
   "id": "b993b9bf",
   "metadata": {},
   "source": [
    "## Using mutliple conditions to create new features"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 8,
   "id": "c26b3612",
   "metadata": {},
   "outputs": [],
   "source": [
    "df.loc[(df['NumWebPurchases'] > 5) | (df['NumDealsPurchases'] > 5), 'ActiveOnlineBuyers'] = \"Active\"\n",
    "df.loc[(df['NumWebPurchases'] < 5) & (df['NumDealsPurchases'] < 5), 'ActiveOnlineBuyers'] = \"Not Active\""
   ]
  },
  {
   "cell_type": "code",
   "execution_count": 9,
   "id": "2e28ee06",
   "metadata": {},
   "outputs": [
    {
     "data": {
      "text/html": [
       "<div>\n",
       "<style scoped>\n",
       "    .dataframe tbody tr th:only-of-type {\n",
       "        vertical-align: middle;\n",
       "    }\n",
       "\n",
       "    .dataframe tbody tr th {\n",
       "        vertical-align: top;\n",
       "    }\n",
       "\n",
       "    .dataframe thead th {\n",
       "        text-align: right;\n",
       "    }\n",
       "</style>\n",
       "<table border=\"1\" class=\"dataframe\">\n",
       "  <thead>\n",
       "    <tr style=\"text-align: right;\">\n",
       "      <th></th>\n",
       "      <th>ID</th>\n",
       "      <th>Year_Birth</th>\n",
       "      <th>Education</th>\n",
       "      <th>Marital_Status</th>\n",
       "      <th>Income</th>\n",
       "      <th>Kidhome</th>\n",
       "      <th>Teenhome</th>\n",
       "      <th>Dt_Customer</th>\n",
       "      <th>Recency</th>\n",
       "      <th>MntWines</th>\n",
       "      <th>...</th>\n",
       "      <th>AcceptedCmp3</th>\n",
       "      <th>AcceptedCmp4</th>\n",
       "      <th>AcceptedCmp5</th>\n",
       "      <th>AcceptedCmp1</th>\n",
       "      <th>AcceptedCmp2</th>\n",
       "      <th>Complain</th>\n",
       "      <th>Z_CostContact</th>\n",
       "      <th>Z_Revenue</th>\n",
       "      <th>Response</th>\n",
       "      <th>ActiveOnlineBuyers</th>\n",
       "    </tr>\n",
       "  </thead>\n",
       "  <tbody>\n",
       "    <tr>\n",
       "      <th>0</th>\n",
       "      <td>5524</td>\n",
       "      <td>1957</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>58138.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>04-09-2012</td>\n",
       "      <td>58</td>\n",
       "      <td>635</td>\n",
       "      <td>...</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>1</td>\n",
       "      <td>Active</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>1</th>\n",
       "      <td>2174</td>\n",
       "      <td>1954</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Single</td>\n",
       "      <td>46344.0</td>\n",
       "      <td>1</td>\n",
       "      <td>1</td>\n",
       "      <td>08-03-2014</td>\n",
       "      <td>38</td>\n",
       "      <td>11</td>\n",
       "      <td>...</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "      <td>Not Active</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>2</th>\n",
       "      <td>4141</td>\n",
       "      <td>1965</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Together</td>\n",
       "      <td>71613.0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>21-08-2013</td>\n",
       "      <td>26</td>\n",
       "      <td>426</td>\n",
       "      <td>...</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "      <td>Active</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>3</th>\n",
       "      <td>6182</td>\n",
       "      <td>1984</td>\n",
       "      <td>Graduation</td>\n",
       "      <td>Together</td>\n",
       "      <td>26646.0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>10-02-2014</td>\n",
       "      <td>26</td>\n",
       "      <td>11</td>\n",
       "      <td>...</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "      <td>Not Active</td>\n",
       "    </tr>\n",
       "    <tr>\n",
       "      <th>4</th>\n",
       "      <td>5324</td>\n",
       "      <td>1981</td>\n",
       "      <td>PhD</td>\n",
       "      <td>Married</td>\n",
       "      <td>58293.0</td>\n",
       "      <td>1</td>\n",
       "      <td>0</td>\n",
       "      <td>19-01-2014</td>\n",
       "      <td>94</td>\n",
       "      <td>173</td>\n",
       "      <td>...</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>0</td>\n",
       "      <td>3</td>\n",
       "      <td>11</td>\n",
       "      <td>0</td>\n",
       "      <td>NaN</td>\n",
       "    </tr>\n",
       "  </tbody>\n",
       "</table>\n",
       "<p>5 rows × 30 columns</p>\n",
       "</div>"
      ],
      "text/plain": [
       "     ID  Year_Birth   Education Marital_Status   Income  Kidhome  Teenhome  \\\n",
       "0  5524        1957  Graduation         Single  58138.0        0         0   \n",
       "1  2174        1954  Graduation         Single  46344.0        1         1   \n",
       "2  4141        1965  Graduation       Together  71613.0        0         0   \n",
       "3  6182        1984  Graduation       Together  26646.0        1         0   \n",
       "4  5324        1981         PhD        Married  58293.0        1         0   \n",
       "\n",
       "  Dt_Customer  Recency  MntWines  ...  AcceptedCmp3  AcceptedCmp4  \\\n",
       "0  04-09-2012       58       635  ...             0             0   \n",
       "1  08-03-2014       38        11  ...             0             0   \n",
       "2  21-08-2013       26       426  ...             0             0   \n",
       "3  10-02-2014       26        11  ...             0             0   \n",
       "4  19-01-2014       94       173  ...             0             0   \n",
       "\n",
       "   AcceptedCmp5  AcceptedCmp1  AcceptedCmp2  Complain  Z_CostContact  \\\n",
       "0             0             0             0         0              3   \n",
       "1             0             0             0         0              3   \n",
       "2             0             0             0         0              3   \n",
       "3             0             0             0         0              3   \n",
       "4             0             0             0         0              3   \n",
       "\n",
       "   Z_Revenue  Response  ActiveOnlineBuyers  \n",
       "0         11         1              Active  \n",
       "1         11         0          Not Active  \n",
       "2         11         0              Active  \n",
       "3         11         0          Not Active  \n",
       "4         11         0                 NaN  \n",
       "\n",
       "[5 rows x 30 columns]"
      ]
     },
     "execution_count": 9,
     "metadata": {},
     "output_type": "execute_result"
    }
   ],
   "source": [
    "df.head()"
   ]
  },
  {
   "cell_type": "markdown",
   "id": "307740e1",
   "metadata": {},
   "source": [
    "## Campaign for targeting highly educated folks above a certain income with no(zero) or one kid"
   ]
  },
  {
   "cell_type": "code",
   "execution_count": null,
   "id": "1869bc83",
   "metadata": {},
   "outputs": [],
   "source": []
  },
  {
   "cell_type": "code",
   "execution_count": null,
   "id": "6755d9d1",
   "metadata": {},
   "outputs": [],
   "source": []
  },
  {
   "cell_type": "code",
   "execution_count": null,
   "id": "2631c718",
   "metadata": {},
   "outputs": [],
   "source": []
  },
  {
   "cell_type": "code",
   "execution_count": null,
   "id": "4dfc946d",
   "metadata": {},
   "outputs": [],
   "source": []
  },
  {
   "cell_type": "code",
   "execution_count": null,
   "id": "35d74408",
   "metadata": {},
   "outputs": [],
   "source": []
  }
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